Emily Dalton Wright Email & Phone Number

Greensboro, NC, US

• Managed new business and marketing efforts for start-up agency which included website redesign and ongoing maintenance, establishing outbound campaigns and social media platforms.
• Served as account and project manager for agriculture business client.

Greensboro, North Carolina, US

• Developed brand strategy and annual marketing plans designed to achieve strategic growth objectives.
• Coordinated training and certification program, and ran customer support for 400+ sales agents.
• Managed all Annual Enrollment Period events and member events throughout the year.
• Oversaw development of all marketing collateral materials and communications to be delivered to prospects, members and agents, and ensured they were in compliance with the Centers for Medicare & Medicaid Services.

Greensboro, North Carolina, US

• Planned and oversaw the implementation of agency marketing tactics including; advertising, social media, digital content, event marketing, and PR outreach.
• Developed strategic marketing plans impacting brand development, audience growth, and advertising revenue for new business and media properties.
• Conducted qualitative and quantitative research on behalf of the company and clients to inform creative strategy and execution.
• Fielded all incoming new business inquires and direct requests for proposal process with clients and key internal stakeholders.
• Managed, planned, and organized thought leadership event series.
• Researched and implemented new marketing and sales software tools for the organization.

Greensboro, North Carolina, US

• Coordinated and directed marketing process for the business development team; created sales presentations; managed editorial and design creative teams through concept development and presentation phases.
• Maintained corporate marketing materials consisting of print and digital collateral, company website, social media, and public relations initiatives.
• Led internal creative teams for multiple clients; developed and cultivated new, major business relationships for companies and non-profit organizations.
• Researched new business prospects; determining strategic direction for sales approach. Developed and maintained databases for new business development of national and local prospects.

High Point, North Carolina, US

• Managed media, marketing, and communications plans for multiple business-to-business and consumer clients including Syngenta, Healthtex, Tekelec, and Jacobsen Golf.
• Negotiated and purchased print, online, out-of-home, and broadcast media for local and national clients.
• Presented advertising media plans to clients, which resulted in media spending of over $4M annually.
• Sustained budgets and maintained communications with vendors, clients, and billing departments.

San Francisco, CA, US

• Managed and maintained client relationships as the primary contact for clients and agencies; directed and implemented online advertising sales and marketing plans for national technology and software clients including.
• Executed new initiatives and projects, from design to proposal and then to launch and maintenance; closed advertising sales with clients substantially increasing sales quarterly goals in territory. Negotiated contracts.
• Completed requests for proposals for prospective clients providing ad specification, pricing, and general site information.

• Managed and trafficked online campaigns.
• Prepared presentations and documents for existing and prospective clients including Levi’s, Nike, Microsoft, Adidas, and eBay.
• Researched potential clients and advertisers.
• Maintained and established relationships with clients and advertisers acting as a liaison between the client and the MTVi group.

Minneapolis, Minnesota, US

• Directed team on daily maintenance and planning projects; planned and implemented branding media objectives and strategies for Target stores which included national and local print, television, radio and out-of-home.
• Analyzed media vehicles; wrote and presented media recommendations to client based on marketing and budget objectives.
• Negotiated and purchased out-of-home and print media for Target brands including SuperTarget, Mossimo, Garden Place, Target.com and Target Grand Prix.

New York, NY, US

• Planned and maintained national media plans.
• Sustained constantly changing budgets.
• Developed competitive analyses of retailers in the competitive category and, made marketing recommendations based on findings.
• Managed Assistant Planner on daily budget and maintenance projects.