- Led a distributed analytical lead team of 9 supporting 100+ accounts- Accelerated proactive measurement work across Google's pureplay retail business - including coaching, thought leadership, and resources like Learning Agendas helping team and clients achieve more together, even in times of uncertainty - Engaged with sales teams, product and specialist orgs to directly influence product and solution design- Led Well-Being program for my division - leading a small team to create a culture of self-care through conversation, connection and reinforcement

RSM is Canada’s #2 Telco & #1 Sports Media brand. Multiplatform reach to 96% of Cdns.Led cross-functional Data Capabilities Roadmap program, identifying quick wins and longer term investment needs for data activation through audience, measurement and attribution. Identified and filled key roles focused on core data strategy and development. Drove data quick wins and built toward next generation data-led advertising products, supporting both sales and product teams. Developed high touch, data led multiplatform media activation & measurement programs for top tier clients. > Calendarized media strategies that increase relationship scope from ad-hoc to full year> Player Insights program for sports contests, guided digital + broadcast action and surpassed opt-in targets> Probabilistic multiplatform attribution pilots through a variety of innovation partners> Knowledge sharing frameworks to onboard new team members and drive repeatability Standardized and packaged new data solutions for 400+ sales team to sell directly. > Streamlined First Party Audience Suite: easier to sell, manage & onboard> Implemented new geotargeting / geocohort techniques to drive media efficiencies with a focus on video, Connected TV and audio platforms > Data-led multiplatform “campaign on a page” supporting multiplatform campaign growth > Packaged first and third party solutions that increased audience & platform actionability > “Back to Travel” solutions combining Wireless Location geodata with first & third party data> Built effective sales “microtraining” series supporting new data led products / programs

Environics Analytics is Canada’s #1 Data Analytics Solutions for Marketing, Network & Media Planning.Achieved 250% sector revenue growth over 3 years by making it easier for clients to buy, get value, and grow through upsell and internal/external referral.Built and delivered streamlined solutions to address complex needs. Highlights:> An actionable customer segmentation roadmap for a national fitness company with 300+ locations. Business value: 3x in 3 years!> A multicountry analytics data and software package enabling a top property investor to make consistent, informed decisions across 3 countries, time zones, and privacy frameworks. Business value: 10x in 2 years!> A crossfunctional executive workshop highlighting recent data wins and identifying new Big Opportunities that retained & deepened business. Client: “All projects should start this way!”> A privacy friendly mobile data solution letting Canadian and US shopping mall owners understand which shoppers they were getting, which ones they weren't, and how to attract more of their best customers (back in 2016!). Became one of EA's top selling products.

> Hired and developed a team of 7 client-facing analysts for EA's finance, telco, travel and insurance vertical. Roles included analytics storytelling and day-to-day account management.> Typically balanced ~40 initiatives at a time, ranging from direct mail solutions to CRM segmentation projects and new client training and onboarding. > Worked directly with larger clients to scope new projects and help them apply new insights to their marketing programs. > Our team set new standards for quality assurance, best practice development and knowledge sharing, and team members have gone on to significant leadership positions across the company.

> One of the company’s first client-facing analysts, defining our new role of "Client Advocate." > Worked with marketers and business insights managers in FIs, telcos and tourism providers> Developed scorecards, deep dives and executive friendly insights that became go-to resources for my clients and helped embed new relationships - very important for a small company still building its client base.

This role with Nissan Canada’s marketing team was my first job after undergrad. I was the company’s first marketing data analyst, and my work helped marketers and product planners anticipate demand for different vehicle segments, understand the competition, and focus marketing toward robust target personas. I quickly developed visibility across the firm, rare for junior staff members, and had the opportunity to lead research and insights for the launch of Nissan Versa - a Canadian first. It was a blast and I learned a ton about research, insights and myself. Many years on, I’m still grateful for the opportunity.