Emily Mcpherson, Ains Email & Phone Number

Media, Pennsylvania, United States

Philadelphia Region

Greenville, Delaware

•Coordinating social media efforts across 5 platforms. •Creating and curating content, as well as formulating content calendars a month in advance. •Tracking and interpreting channel performance. •Monitoring and comparing strategy to competitors'. •Engaging in industry-relevant conversations to establish thought-leadership. •Researching social media trends and adapting strategy •Revising metadata and writing web content for improved SEO on the company website.

Malvern, Pa

• Independently developed and completed a Social Media Improvement Project for 5 main platforms. • Applied SEO tactics to enhance social presence. • Gathered intelligence on competitor marketing practices and sought areas for internal improvement. • Organized online content. • Web copy.

• Gold Chapter of the American Marketing Association.• Working with a team and conducting market research for local emerging companies and implementing marketing strategies. • Assisting PSECU (Pennsylvania State Employees Credit Union) with efforts to improve brand recognition and customer acquisition.•Conducting cold-calls and other forms of data collection, interpreting data, and creating a market strategy.

Exton, Pennsylvania

• Developed customer service skills through personal contact deliveries and directing the over-the-counter portion of the store. • Assisted in filling prescriptions and handling customer questions and concerns.

Master Of Business Administration - Mba

Management Essentials Graduate Certificate, Mba

Completed a nine credit certificate program while pursuing my MBA. The certificate program focused on fundamental business skills.

Bachelor'S Degree, Marketing

Activities and Societies: Division I Women's Swim Team, Penn State Marketing Association, Penn State Swimming Leadership Council, Smeal.

Education record

Member of the first graduating high school class from the Downingtown STEM Academy - An International Baccalaureate school.