As a B2B marketing expert, I've lead growth marketing, product marketing, lifecycle, thought leadership, GTM, comms and PR teams, for companies large and small, including at Google for a decade, where I helped grow our shopping ads revenue from 9 to 11 figures.My super power is in orchestrating the connections between how these different marketing specialties connect to create a unified, audience centric experience across channels. The whole choir singing one brand song.A sample of my team’s successes includes:-enabling the acquisition of SaaS social marketing platform Wildfire by Google-webinars with 15K attendees- acquisition of 50% of closed leads for a 250-person SaaS salesforce- a website generating 70 percent of all new client spend, and billions incremental marketing-driven revenue.- Generating messaging and talking points for the CEO and CBO of Google for earnings calls and keynotes.- holiday best practices campaigns engaging 2 million advertisers and 10 figures of revenue.- positive and leading share of voice - including the highest press reach b2b product launch of the year at Google, across 92 countries.- regular placements in WSJ and NYT.I love leading teams, and developing integrated marketing strategies to position companies as leaders in their space. My goal is always to position a company not just as one to buy services from...but one with which to build a long term relationship. I've also called four continents "home," and I believe this gives me an edge in understanding and influencing diverse stakeholders and audiences.
