Emily Eberhard Email & Phone Number

• 2024 - Present. Reddit for Small Business Interim Growth Marketing Lead, overseeing paid and organic acquisition projects, and messaging framework and content development.• 2024. San Carlos Childrens' Theater. Executive Producer Willy Wonka and Aladdin.• 2023. Nextdoor Inc. B2B Marketing Communications.• 2010 - 2011. eBillity (SaaS billing software). Growth Marketing Lead. Acquired first 4K paying customers.• Ongoing business and marketing coach for a dozen entrepreneurs with revenues of $300K to $10M.

Mountain View, Ca, Us

After coming to Google through it's acquisition of Wildfire, a social media marketing SaaS platform, I spent 8 years leading the strategy and execution of global product marketing, thought leadership, and growth programs for Google's largest vertical: RETAIL.My programs, launches and feature / product adoption programs reached 4M+ retailers, large and small, across 90 countries - including SMBs, local retailers and heavyweights like Walmart, Nike, Amazon, Adidas, Sephora too.Highlights included:• Thought leadership. Launched industry edu and exec spotlight programs to drive awareness of Google's commerce solutions at key industry moments (e.g. holiday, ShopTalk, NRF Big Show, World Retail Congress, Handelskongress), generating thousands of annual press hits w/ 90%+ neutral-to-positive coverage, and engaging up to 4M marketers, and 40% of Google's revenue, annually.• ONE Google go-to-market. Lead marketing's role in a global x-functional working group - which included multiple VPs and the President of Commerce - to cohesively bring to market a "One Google for Retail" product narrative and solution for retailers and brand across Cloud Platform (GCP), Payments, Google Marketing Platform, AR/VR and Ads. The first ever "One Google" narrative was adopted by sellers in every region and used in scaled marketing programs across 90 countries.• Product marketing and growth. Launched Google's fastest-ever growing commerce ads type: Smart Shopping Campaigns. Built digital growth campaigns to accelerate this product to $XXB, with marketing touch points driving 70% of all adoptions. Also orchestrated Google's first ever globally synchronized b2b product launch for "free product listings" across EMEA, APAC, LATAM and North America.• Partner Marketing. Funded and launched our pilot integrations w/ commerce partners like Shopify, Magento and BigCommerce. These are Google’s biggest merchant acquisition source today.

• Demand Generation. Before and after our acquisition by Google in 2012, I was SaaS social marketing platform Wildfire Interactive's marketing director. Wildfire was the top player in the industry with clients that included 30 of the Top 50 Global Brands, and I lead the team that delivered Wildfire's thought leadership and social media content programs, and was responsible for building a pipeline of lead generation content to support a 250-person global sales team. • Public Relations. Owned publicity for company and my team secured Wildfire's leading share of voice (SOV) within the ultra-competitive social marketing software industry; our executives and industry commentary were featured on the front page of USAToday, in the New York Times' Corner Office, the Official White House Blog, and television outlets like ABC and Sky.

Us

•Product development. Lead "product incubation" team in identifying online education market opportunities, ultimately creating and testing 10 new cloud-based training products. Oversaw PPC campaigns, content and direct marketing copy for product betas. Three 7-figure product lines resulted.•Marketing communications. Developed case studies, webinars, blog and site content, direct marketing copy, and client-facing email communications for $30M online "content marketing" business.•Client engagement. Produced and/or taught weekly webinars about “how to market your business online” for $1000 p/month subscription-based membership site. Co-produced content for online marketing training events (IGNITION and Traffic School) leading to $3M in upfront revenue. •Partner development. Developed relationships with key industry influencers. Hosted “CEO Salon Dinners” (invitees included founders of Zappos, Facebook, PayPal and Google), and the “Green Room Weekend” for internet marketing executives with $1M - $200M businesses.

Chicago, Illinois, Us

•Thought leadership. Acted as company’s voice to 100K online advertisers, developers and publishers – including 45% of the top 400 e-tailers. Managed corporate branding, client newsletters, home and client education Web sites, web services promotion, case studies, white papers, satisfaction surveys and magazine ads. In our annual messaging survey, 87% of clients rated our marketing communications as “the best” in the industry, a 20% improvement from when I started. Press placement secured in BusinessWeek, LA Times and ClickZ.•Global expansion. Developed communications plan for company (128 countries in three languages), and French and German market launches.•Event strategy. Publicized CJU, an annual 600-client 3-day event. Co-developed agenda and presentations. Managed company’s tradeshow booth.•Public relations. Co-managed relationship with external PR firm through development of PR plans and media responses. Wrote press releases.

Santa Barbara, Ca, Us

•Marketing Lead: Managed marketing department at Hispanic Business Magazine reaching a million readers. Created media kits, industry competitive analyses, testimonials and ads. Developed acquisitions campaign infrastructure and creative. Pitched thought leadership to multiple outlets, leading to a cover story in BusinessWeek. Ran SEO programs to capture first page rankings for top three commercial keywords in our vertical.

New York, Ny, Us

•Services Marketing. Facilitated focus groups, measured client satisfaction levels, and mapped and analyzed existing communication processes in order to raise AMEX merchants’ happiness with the credit card Charge Dispute Process. Findings lead to the creation of a web-based client training, re-design of call scripts and email auto-responders. Clients include two thirds of the Fortune 500.

•Marketing. Participated in guerilla marketing and promotion campaigns at product launch. Represented company at tradeshows. •Customer engagement: Lead call center quality analyses by measuring caller satisfaction. Used findings to co-develop an employee training and call scripts revision. Measured satisfaction levels rose 35% post-training. •Recruiting. Applicant screening process upped the hiring success by 70% (success = retention rate after 90-day review).

•Sales Enablement. Facilitated seven account execs in weekly sales meetings. Re-designed marketing collateral, RFP responses, lead generation processes and client pursuit plans. Developed satisfaction surveys. Co-hosted 1000-person client outreach event.•Continuous Process Improvement Lead. Created trainings with renowned business consultant Marshall Thurber, using SuperLearning, Demming and Buckminster Fuller principles. Acted as Marshall’s liaison to implement all TQM initiatives. Improved revenues with two “six sigma” process changes on key sales metrics. Increased contractor placement rate by 32 percent as a result of an interview training. Developed ADABAS/Natural programmer training in Idaho that enabled retention of a $2 million dollar contract with the State of Idaho.

Master’S In Financial Analysis, Finance

Masters Of Business Administration, Services Marketing

Bs, Organizational Communications

Education record