As Immunize Colorado's communications director, I develop and execute the organization’s community outreach, awareness building, and communications strategies. I write, design, and disseminate print and digital materials including fact sheets, reports, blog posts, press releases, website content, social media graphics, annual reports, and position statements to bolster awareness for vaccines and IC’s initiatives. I direct the organization's media relations, including writing and disseminating press releases, crafting key messages, coordinating interviews, and building relationships with members of the media. I also direct our organization's digital communications efforts, including managing and updating our organization's websites, creating and disseminating digital newsletters and event marketing content, and working with our communications manager to implement our social media strategy. I build new and maintain existing partnerships with local, state, and national public health partners and collaborate on community outreach projects, including paid and earned media campaigns, analyzing impact to identify key insights and pivot strategy accordingly. I serve on the leadership team, hiring and onboard new staff and board members, and leading all-staff meetings. In 2022, I led the development of a new three-year, board-approved organizational strategic plan.I plan and host our annual fundraising event. I secure sponsorship, create and disseminate event marketing, create event runs-of-show, coordinate vendors and guest speakers, and manage day-of event logistics.Finally, in 2021, I spearheaded development of a new beautifully designed, audience-focused, easily-navigable, and ADA-compliant website. I performed a website audit, compiled an RFP, led a committee to vet and select a final vendor, and oversaw the project from start to launch, including working with our vendor to develop a wireframe and content map and writing all website content.

As the co-interim exective director, I ensured organizational health during a period of tumult and transition by providing fiscal, human resources, administrative, and program oversight and maintaining relationships with key partners. Additionally, I led the organization’s policy efforts during the 2023 Colorado legislative session, including writing legislative briefs, crafting hearing testimony, facilitating 30+ person Policy Committee meetings, and managing key relationships with the lobby team, state health department, and our partners. Finally, I served as a joint staff lead on the Search Committee for a new executive director and rewrote and posted the job description, reviewed and evaluated resumes, and interviewed candidates.

As the communications manager, I continued the responsibilities from my coordinator position. I helped write, create and disseminate materials for print and online communications efforts. I also managed the organization's social media strategy, creating content for Facebook and Twitter. Between 2019 and 2022, I grew IC's Facebook following by 67%.

As the communications and development coordinator, I contributed to the writing, editing, production and distribution of all print and online communication materials. I also worked with the communications director to maintain and regularly audit our organization's websites. I also planned the organization's 2018 and 2019 Health and Safety Baby Fair community events for new parents, securing over 30 local vendors and drawing 150+ parents; I coordinated exhibitor participation, led event marketing, secured sponsorship, and managed day-of logistics. I also supported fundraising activities including grant writing and reporting and donor correspondence and recognition; I overhauled the organization's Team Vaccine Colorado resulting in a 16% increase in donations between 2018 and 2019.

Using social media, I managed and maintained open channels of communication with RuMe customers; I disseminated creative on-brand content related to our current marketing promotions, sales, and new product releases, as well as content that resonated with our target audiences. I collaborated with our PR agency to execute various communications campaigns and materials, like press releases and other marketing content, and acted as a liaison between the agency and RuMe.

As a digital marketing intern I was tasked with optimizing our e-commerce platform for search engines like Google and Bing. I researched high volume keywords (using Google Adwords and SEMrush) and used this research to write creative copy for product descriptions on the MyRuMe.com website. I corrected 404 errors, duplicate HTML data and duplicate website content on a regular basis. In addition to my SEO duties, I also used historical data from Shopify to re-position and merchandize best-selling products and patterns.

During the academic years of 2014, 2015, and 2016 I worked as a nanny for a family in the Denver area. Being a nanny allowed me to take my passion for teaching and caring for others and apply it in a meaningful way; I assisted in teaching reading, math, spelling, and science to the 6-year-old with whom I worked in addition to playing games, doing puzzles, making crafts, and using our imaginations together.

As a publications intern, I promoted Disability Law Colorado's in-house publisher, Mighty Rights Press, through the creation of new social media accounts. I created content and executed social media campaigns for the multiple publications of MRP on Twitter, Facebook, Instagram, and Wordpress. I researched and developed a targeted list of disability and disability rights programs in the United States to which I sent creative marketing materials promoting MRP's various publications.

At RuMe I worked in the production department cutting and preparing customer images to be transferred onto product. I also provided any other needed assistance to the production team in the office.

As a seasonal sales associate at Macy's, my main responsibility was to assist customers in finding desired items, introducing customers to new items they may wish to purchase, and completing purchases for these customers. In this role, I was able to develop my person-to-person communication and use my personable nature to ensure a pleasant shopping experience for customers in the store.