As Director of financial services program marketing I build and lead global campaigns. Leading demand generation and multi-touch engagement initiatives that have resulted in 66:1 ROMI. I enjoy creating interesting concepts, content and experiences for our customers to help educate and make their roles easier - including an expert program that focused on the people impact, not the technology. Partnering with top tier and new vendors, agencies and internal global teams and ABM marketers is critical in this role to expand our reach. Innovating and building new concepts inspires me.Writing articles for The Enterprisers Project is an interesting aspect of this role (see below for links). Career progression at Red Hat: - MBA internship: May 2011 - Oct. 2011 - Marketing Manager: Oct. 2011 - June 2012 - Sr. Marketing Manager: June 2012 - August 2015 - Sr. Product Marketing Manager: August 2015 - July 2017 - Principal Product Marketing Manager: July 2017 - July 2018 - Sr. Principal Product/Program Marketing Manager: July 2018 - April 2019 - Senior Manager, Global Vertical Marketing: April 2019 - Oct. 2019 - Director of Financial Services Program Marketing: Oct. 2019 - April 2022 - Director of Global Financial Services Programs: April 2022 - current

Developed and strengthened our relationships with financial services customers via content creation, programs, workshops, webinars, and various in person events. Enabled regions and sales to effectively reach and educate customers is a key aspect to my role. Demand generation and customer engagement drove me in this role.

Drove the vertical global execution strategy with a focus on creating scalable marketing programs. Created offerings and campaigns that included Red Hat's expansive portfolio targeting Financial Services (FSI) and Telecommunications (Telco).A key aspect is cross company coordination, collaboration and integration with ABM leads.

I had the pleasure of driving content strategy, creating and successfully launching a global contributor program from both Red Hat employees and fans of Red Hat, led blog strategy resulting in over 1M views in less than a year. Additionally, I drove media buy and demand gen programs while creating new offerings with vendors to meet my goals (offerings they later sold to other customers).

In this role at Red Hat, I wore 3 hats: 1) Global campaign lead. 2) Manage go-to-market (GTM) for OpenShift Enterprise. 3) Create OpenShift Partner marketing strategy and materials.What do the 3 hats entail?Managing new product launches, go-to-market, communication strategy, awareness and lead generation programs for cloud technologies, currently OpenShift Enterprise, and in the past Red Hat CloudForms. I work closely with field marketing and sales teams in each geography to develop and execute marketing plans tailored to unique market demands.More specifically: ~ Lead all day-to-day aspects of global solution campaign. ~ Create and manage worldwide go-to-market strategy and sales programs for Red Hat's private PaaS, OpenShift Enterprise. Including global collateral, tools, research, vendor relations, webinars, social programs, internal and external materials, results and metrics. ~ Design, produce and manage strategy for multi-tiered customer awareness and engagement campaigns across analyst firms, major online media outlets and Red Hat properties. ~ Executed over 20 global successful Open Hybrid Cloud, CloudForms and OpenShift webinars leading to tens of thousands leads.~ Developed and managed early adopter sales program with over 60 global sales representatives resulting in deals and reference agreements for Red Hat CloudForms and OpenShift Enterprise.Large conference presentations include CEDMA and Red Hat Training Partner Conference.

1 of 8 students globally chosen for MLP program, a global MBA marketing internship program, championed by Elena Ford. Project focused on consumer and dealer communication strategies including print and digital components, using current and emerging distribution channels.

~ Departed role for full MBA scholarship and invited back to work post departure to execute red carpet arrivals for the GRAMMY Awards. ~ Created new revenue sources via use of existing assets in new ways.~ Managed contractors, third-party vendors to successfully meet business' growth needs.

~ Led presence at eight major conventions including NAB, IBC and CES. Drove awareness and established Fox as a thought leader.~ Coordinated $5,000,000 RFP and build out in new media with major technology partners.~ Developed cross-functional relationships with all studio divisions to create effective and efficient communication, project execution, marketing program methods for award nominations to ensure successful award season on 10 titles.

~ Planned successful multi-tiered promotional campaign between Showtime, MGM, Gavin DeGraw and DEAD LIKE ME. ~ Created domestic and international marketing materials for Stargate SG-1, Stargate Atlantis, Dead Like Me and NBC-Universal shows such as Will & Grace and Las Vegas. ~ Executed six events and conferences, including LA Screenings, MIPCOM, MIPTV, NAPTE and Comic-con as key liaison between Television Marketing and Special Events.

~ Maintained all aspects related to the Tour Division, including marketing, events, promotions, merchandising, tourism, staffing, P&L while managing a team of six.~ Initiated and grew profitable group tour sales program, educational program, and cross-promotional relationship with local businesses.~ Managed all worldwide tour relationships across 35 states and 22 countries.~ Tripled annual merchandise sales in under one year.