Emily Edwards Email & Phone Number

London, Gb

1:1 private coaching to help you change your lifeTraining in communication skills and commercial skills related to the hotel industry for companiesFacilitation such as strategy planning and end of year debriefs for companies

Singapore

Drove top-line performance of 23 hotels (across 7 brands), defining strategy by destination and demand trends to drive revenue growth and reduce cost of sale. Influenced and engaged stakeholders on-property and in Support Centre, to integrate different commercial functions such as revenue management, marketing, PR and sales into an aligned market strategy. Strong focus on increasing direct digital business to IHG's platforms as the lowest-cost channels with highest guest data… Show more Drove top-line performance of 23 hotels (across 7 brands), defining strategy by destination and demand trends to drive revenue growth and reduce cost of sale. Influenced and engaged stakeholders on-property and in Support Centre, to integrate different commercial functions such as revenue management, marketing, PR and sales into an aligned market strategy. Strong focus on increasing direct digital business to IHG's platforms as the lowest-cost channels with highest guest data touchpoints; with this digital contribution increased beyond 2019 levels. Created playbook for Holiday Inn Express brand within SEAK to reduce dependence on OTAs and increase digital contribution, led deep dives and training workshops with all hotels. Led L&D and talent agenda, including creation of Commercial Leaders' Forums to enable best-practice sharing and ideation around leadership topics such as creativity; diversity, equity and inclusion on our teams; and creating a sense of team purpose. And my favourite part, led a cross-functional project to define the skills and behaviours needed to future-proof our hotel commercial leaders, created test formats including case studies and 360 reviews, designed the results package and piloted all of this with six of our DOSMs. Mentor to commercial leaders of the future. Show less

Singapore

As business partner to the APAC sales team, I connected them with the global technical sales and sourcing teams, identifying opportunities for growth and optimisation. Implemented the APAC sales strategy through upskilling the sales team and project management including rate distribution rules, client API mapping, and pricing actions which increased turnover with our clients.Led engaging workshops in English and Spanish to break down silos and misconceptions across the functions… Show more As business partner to the APAC sales team, I connected them with the global technical sales and sourcing teams, identifying opportunities for growth and optimisation. Implemented the APAC sales strategy through upskilling the sales team and project management including rate distribution rules, client API mapping, and pricing actions which increased turnover with our clients.Led engaging workshops in English and Spanish to break down silos and misconceptions across the functions globally, resulting in increased trust and revenue opportunities. Spearheaded adoption of new tools, through training, embedding processes and change management. Show less

Singapore

Managed a team of contract/yield managers in Singapore & Malaysia. Defined and executed strategy for both countries, including individual targets, a roadmap to negotiate and sign 20 new Strategic Partnerships in 2021, and adapting to new trends.Led through periods of extreme change (integration of three companies, COVID-19). Created a development plan for SEA team including virtual learning, team brainstorming, and facilitated workshops to improve cohesion and… Show more Managed a team of contract/yield managers in Singapore & Malaysia. Defined and executed strategy for both countries, including individual targets, a roadmap to negotiate and sign 20 new Strategic Partnerships in 2021, and adapting to new trends.Led through periods of extreme change (integration of three companies, COVID-19). Created a development plan for SEA team including virtual learning, team brainstorming, and facilitated workshops to improve cohesion and engagement.Collaborated with sales team to find commercial opportunity during pandemic, driving revenue in cruise business and winning exclusivity with a key UK travel agency. Show less

Singapore

Analysed and identified hotel partners which fit the needs of our clients, and were able to sign strategic agreements. Created heat map of success trends in contract managers to tailor our training plan.

London, United Kingdom

Worked across cultures and languages to negotiate and influence, from front desk managers to hotel owners. Developed existing accounts into fruitful business partnerships and sourced new hotels, negotiated supplier income. Used data and market knowledge to build value propositions for our hotel partners, and find commercial advantage. Defined 2018 strategy at granular hotel level in order to achieve 31% growth in turnover for 2018

London, United Kingdom

Drove existing and new partnerships with hotels, negotiated new and improved overrides, set monthly revenue targets and overall destination strategy. Led 'Channel Managers' project to streamline workload while the company was using two separate systems for contracting, and to prioritise technical developments. Created user manual to generate commercial and technical awareness within the company of how to gain the most commercial advantage while working with dynamic rates.

London, United Kingdom

Launched two new destinations: Colombia and Ecuador. Identified key resorts within these two destinations, sourced all hotel inventory, recognising seasonality and trends, and built win-win relationships.I also developed destinations in Mexico (Mexico City and Pacific Coast) and Peru.

London, United Kingdom

Responsible for several high-producing key accounts and ensuring that Travco maximised the potential of all relationships.

London, United Kingdom

Responsible for contracting independent hotels in London and later hotel chains across the UK & Ireland, as well as managing product for destinations including London airports, Northern England and East Anglia. This involved both sourcing new hotels and maintaining existing relationships.

Colombia

Chile