Emily Edwards Email and Phone Number
Imagine knowing that the next step in your career is the right one. 💪🏻You’ve tried asking your boss for help. You’ve done online trainings. You’ve got a PDP gathering dust. Maybe you change companies, thinking “surely things will be better”. But after the novelty wears off it’s the same hamster wheel.You haven’t advanced, you’re still a square peg in a round hole, and you don’t know how to make a change. “Sarah” was feeling insecure and stressed.She had changed roles one year prior, looking to grow after being in her previous role for nine years.She was out of her depth, blocked by her emotions, getting negative feedback from her boss and working all hours of the day to “catch up”. She felt guilty for missing time with her kids, and was neglecting her health. She went back to her therapist, but felt she needed something different. We started working together in April 2024. ⭐Within a month, the boss saw her confidence grow during meetings⭐She was complimented on turning around a problem client⭐Within two months, she was invited to apply for a promotion⭐She challenged her boss on her management style. Her boss THANKED HER. ⭐After three months, she restarted her fitness regime, spent more time with her kids and found the dream house she had been looking for for three yearsSarah turned her life around in three months.Are you ready for a change?“With her guidance, I was able to transform my uncertainty into genuine trust, confidence and happiness... Emily, you've helped me make decisions that truly align with my values, creating a brighter and more fulfilling future”“Thanks to the sessions with Emily, I began to find the tools to stay connected with myself and understand the reasons I was going through this situation. The result was that I started to find recognition within myself and, subsequently, from my boss, leading to promotion opportunities. In my personal life, a long-desired change finally happened.”“My sessions with Emily have given me a new found confidence and have drastically improved my mindset by helping me to challenge any thoughts about myself and my limitations. This has enabled me to let go of some of the burdens I've placed on myself and allowed me to see life and work through a new and more positive lens”Book a call with me to learn more about how I can help you.💷Prices start at £400
Emily Edwards Coaching
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Career Coach | Commercial Trainer | Travel Industry ExpertEmily Edwards CoachingLondon, Gb -
Helping Ambitious People In Hotel Distribution, Commercial And Sales Go From Fed Up To ThrivingEmily Edwards Coaching Mar 2024 - Present1:1 private coaching to help you change your lifeTraining in communication skills and commercial skills related to the hotel industry for companiesFacilitation such as strategy planning and end of year debriefs for companies -
Commercial Lead - Singapore & MalaysiaIhg Hotels & Resorts Mar 2022 - Dec 2023SingaporeDrove top-line performance of 23 hotels (across 7 brands), defining strategy by destination and demand trends to drive revenue growth and reduce cost of sale. Influenced and engaged stakeholders on-property and in Support Centre, to integrate different commercial functions such as revenue management, marketing, PR and sales into an aligned market strategy. Strong focus on increasing direct digital business to IHG's platforms as the lowest-cost channels with highest guest data… Show more Drove top-line performance of 23 hotels (across 7 brands), defining strategy by destination and demand trends to drive revenue growth and reduce cost of sale. Influenced and engaged stakeholders on-property and in Support Centre, to integrate different commercial functions such as revenue management, marketing, PR and sales into an aligned market strategy. Strong focus on increasing direct digital business to IHG's platforms as the lowest-cost channels with highest guest data touchpoints; with this digital contribution increased beyond 2019 levels. Created playbook for Holiday Inn Express brand within SEAK to reduce dependence on OTAs and increase digital contribution, led deep dives and training workshops with all hotels. Led L&D and talent agenda, including creation of Commercial Leaders' Forums to enable best-practice sharing and ideation around leadership topics such as creativity; diversity, equity and inclusion on our teams; and creating a sense of team purpose. And my favourite part, led a cross-functional project to define the skills and behaviours needed to future-proof our hotel commercial leaders, created test formats including case studies and 360 reviews, designed the results package and piloted all of this with six of our DOSMs. Mentor to commercial leaders of the future. Show less -
Commercial Development Manager (Sales)Hotelbeds Nov 2021 - Feb 2022SingaporeAs business partner to the APAC sales team, I connected them with the global technical sales and sourcing teams, identifying opportunities for growth and optimisation. Implemented the APAC sales strategy through upskilling the sales team and project management including rate distribution rules, client API mapping, and pricing actions which increased turnover with our clients.Led engaging workshops in English and Spanish to break down silos and misconceptions across the functions… Show more As business partner to the APAC sales team, I connected them with the global technical sales and sourcing teams, identifying opportunities for growth and optimisation. Implemented the APAC sales strategy through upskilling the sales team and project management including rate distribution rules, client API mapping, and pricing actions which increased turnover with our clients.Led engaging workshops in English and Spanish to break down silos and misconceptions across the functions globally, resulting in increased trust and revenue opportunities. Spearheaded adoption of new tools, through training, embedding processes and change management. Show less -
Area Contract Manager - Singapore & MalaysiaHotelbeds Feb 2019 - Nov 2021SingaporeManaged a team of contract/yield managers in Singapore & Malaysia. Defined and executed strategy for both countries, including individual targets, a roadmap to negotiate and sign 20 new Strategic Partnerships in 2021, and adapting to new trends.Led through periods of extreme change (integration of three companies, COVID-19). Created a development plan for SEA team including virtual learning, team brainstorming, and facilitated workshops to improve cohesion and… Show more Managed a team of contract/yield managers in Singapore & Malaysia. Defined and executed strategy for both countries, including individual targets, a roadmap to negotiate and sign 20 new Strategic Partnerships in 2021, and adapting to new trends.Led through periods of extreme change (integration of three companies, COVID-19). Created a development plan for SEA team including virtual learning, team brainstorming, and facilitated workshops to improve cohesion and engagement.Collaborated with sales team to find commercial opportunity during pandemic, driving revenue in cruise business and winning exclusivity with a key UK travel agency. Show less -
Strategic Partnerships - ApacHotelbeds Nov 2018 - Feb 2019SingaporeAnalysed and identified hotel partners which fit the needs of our clients, and were able to sign strategic agreements. Created heat map of success trends in contract managers to tailor our training plan. -
Beach Market Manager - GreeceGta Sep 2017 - Nov 2018London, United KingdomWorked across cultures and languages to negotiate and influence, from front desk managers to hotel owners. Developed existing accounts into fruitful business partnerships and sourced new hotels, negotiated supplier income. Used data and market knowledge to build value propositions for our hotel partners, and find commercial advantage. Defined 2018 strategy at granular hotel level in order to achieve 31% growth in turnover for 2018 -
Contracts Manager - Madrid, Seville, Canary IslandsJactravel Sep 2016 - Aug 2017London, United KingdomDrove existing and new partnerships with hotels, negotiated new and improved overrides, set monthly revenue targets and overall destination strategy. Led 'Channel Managers' project to streamline workload while the company was using two separate systems for contracting, and to prioritise technical developments. Created user manual to generate commercial and technical awareness within the company of how to gain the most commercial advantage while working with dynamic rates. -
Hotel Contractor - Colombia, Ecuador, Mexico And PeruTravco Corporation Ltd. Jan 2012 - Aug 2016London, United KingdomLaunched two new destinations: Colombia and Ecuador. Identified key resorts within these two destinations, sourced all hotel inventory, recognising seasonality and trends, and built win-win relationships.I also developed destinations in Mexico (Mexico City and Pacific Coast) and Peru. -
Hotel Contractor - Uk ChainsTravco Llp Apr 2013 - Mar 2015London, United KingdomResponsible for several high-producing key accounts and ensuring that Travco maximised the potential of all relationships. -
Hotel Contractor - London And UkTravco Llp Oct 2010 - Mar 2013London, United KingdomResponsible for contracting independent hotels in London and later hotel chains across the UK & Ireland, as well as managing product for destinations including London airports, Northern England and East Anglia. This involved both sourcing new hotels and maintaining existing relationships. -
English Language AssistantUniversidad Del Norte Aug 2009 - Jun 2010Colombia -
English Language AssistantUniversidad Católica De La Santísima Concepción Jul 2007 - Jun 2008Chile
Frequently Asked Questions about Emily Edwards
What company does Emily Edwards work for?
Emily Edwards works for Emily Edwards Coaching
What is Emily Edwards's role at the current company?
Emily Edwards's current role is Career Coach | Commercial Trainer | Travel Industry Expert.
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Emily Edwards
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Emily Edwards
Business Management Student With Communications, At University Of BirminghamUnited Kingdom
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