FY23 MuleSoft Sales Culture Champion FY23 MuleSoft Owner's Award: Culture BuilderFY25 Q2 Culture Guide Recognition FY25 Q3 Culture Guide Recognition FY25 Q3 Volunteer ChampionHost of Five Questions with Vendors, an internal EA podcast (notable guest: Juan Perez, CIO, Salesforce)Lead of EA Enablement for 500 Global EAsProduce and Moderate workshops for EA regarding workplace services, events and expenses

Undertakes special projects as directed by CEO and Founder Shannon McLay. Projects focus on strategic growth opportunities, corporate partnerships, business development, external partnerships, podcast production, public relations and influencer partnerships.Podcast producer for Martinis and Your Money (1.3MM+ downloads) and Financially Naked: Stories from The Gym (50K downloads) Executive producer for NY Emmy-nominated web-series, Financially Naked web series (1MM views)

Partnered with regional and corporate marketing, revenue management, eCommerce, and executive committee to determine and develop effective marketing strategies and campaigns.Developed partnerships and packages with Century21, Westfield World Trade Center, Hornblower Cruises, and PACE University to drive transient bookings. Designed and launched a hotel-level program with Visit.org and Hilton Corporate Social Responsibility to encourage social impact and position Hilton as a leader in corporate social responsibility.Created and executed 2 hotel-wide events to enroll Hilton Honors members both of which increased the enrollments by a 4% increase within 6 months. The events were later reproduced at other Hiltons across the country. Ideated, designed and oversaw both group and leisure promotions. In 2017 group promotions brought in $138K. Executed the Explore New York package which brought in $150K. Executed collateral, print and online advertising, photography, and content in accordance with Hilton brand guidelines. Audited website and third-party content for updated verbiage & photography. Directed all social media activity in coordination with an agency team, consisting of content calendars, bi-weekly strategy calls, contests, content gathering and community management.Coordinated with e-Commerce to develop email marketing promotions, SEO improvements, hotel weekend leisure packages, global brand websites and online advertising campaigns.

Paid social strategy on Team Unilever

Created and monitored daily content for the social platforms of two retail subsidiaries of BP.Planed, developed and implemented social marketing strategies to expand clients’ social audiences, increase engagement, and support traditional & digital media campaigns; increased Facebook page likes 19% and Twitter followers by 14 % in five months.Developed monthly content schedules, creative assets, and campaign and analytics reports; write bi-weekly reports for each brand and offer recommendations to brand teams and clients.Managed creative, account and engineering teams to develop compelling content.Advised on social strategy integration for larger brand initiatives.

Created and managed daily content for Tequila Avion’s social platforms, including multiple posts and tweets per day; increased the Twitter followers by 24% to over 5,000, the largest following for any tequila brand on Twitter at that time.Live-tweeted Brooklyn Nets home games; Instagram posts received average of 1,500+ likes and 50 comments from a community of 80,000 followers. Recognized as most effective live-content manager on account team; offered the opportunity to cover first ever Knicks vs. Nets game and asked to create a guide on how to live-tweet sporting events.Provided Twitter and Facebook support for additional clients such as Oprah’s Book Club and FOX’s Glee. Trained new employees on creative content brainstorms and account management.

Increased Twitter following by 230% in less than one year (from 600 to 2,000+ followers). Created and managed content and copy for Facebook page; social media presence recognized by Mashable.com article, “13 Best Practices for Restaurants on Facebook.” @HillCountryNY’s Twitter handle was recognized in top 49 Barbecue-centric Twitter accounts.Nominated and awarded for pro-active involvement and dedication out of 100 employees.

Managed online correspondence on behalf of Judy Blume, award-winning children’s author. Responded to 1000+ inquiries and via email, blog and post mail.Developed and wrote manual for fan engagement for future assistants. Wrote and redesigned template responses to fans for most popular books.