Emily Kraus, Ms Email & Phone Number

Leads product strategy for a growing self-help wellbeing platform: oversees product team in the development of new UX/UI features, user research, product development, client requirements, and overall health of user and admin engagement.Owns the product roadmap, collaborates with fellow directors to meet development and growth goals, and provides thought leadership on robust solutions to better fulfill the organizational mission.

Los Angeles, California, United States

Los Angeles, California, United States

Independently managed a client load of institutions all over the world; analyzed highly nuanced operational needs for each client and created novel CRM system configurations and full design for custom web interfaces (UX/UI and full front-end coding). Led product management for internal solutions, such as the design and implementation of new cloud-based portals for client management, sales contract workflow, and personalized marketing portals. Developed brand style guide, user research, and wireframes.

Greater Los Angeles Area

Product manager and lead designer of enterprise CRM implementation (Slate by Technolutions) at the most applied-to university in the country, with ownership of design and operations for all system assets related to recruitment and outreach for Undergraduate Admission and other Enrollment Management departments. Responsible for system development and management of:- product roadmap- product backlog- KPIs and reporting- governance- user training- rules/automations- data architecture- communication campaigns, etc. Roles: - Manager of CRM unit - Lead of UC System Slate Group- Member of Enrollment Management Marketing leadership team (along with Director of Admission and AVP of Enrollment Management)- Founding member of Admission Slate Leadership teamMajor projects:- Michelle Obama's College Signing Day 2019 (Registration, check-in, and communications in Slate)- Presented two years in a row at national Slate Innovation Summit- Implemented first ever staff dataset and admin portal (per Technolutions)- proposed and implemented first online trainings for both department and EM division- proposed and designed first virtual conference portal during COVID-19- proposed and designed new SMS campaign, including live chat events, when COVID-19 effected in-person conversion events- Implemented Slate for two additional departments in EM division

University Of Southern California

Interdisciplinary project lead responsible for implementing "USC Game Day" tailgate reservation program, worked with cross-functional team to implement new system, communications campaigns, and operations. Designed all communications and website for flagship event, Trojan Family Weekend.IMPACT: Participation increased 500+% within one season.IMPACT: increased registrations for Trojan Family Weekend by 30% from the previous year

Baltimore, Maryland

Manager of marketing and international recruitment for the department, responsible for all marketing materials, communications, market research, and branding.

Designed first in-house yield email campaign - Slate by Technolutions.- Led email support operations- Independently executed research and acquisition of ZenDesk- Advise and design deliverables for initiatives in applicant web, communication, and visit experiences.

Temple Small Business Development Center

Exclusive creative consultant of the center and manager of creative program, responsible for end-to-end service.

Research In Spatial Cognition (Risc)

Dr. Thomas Shipley, Spatial Cognition

Social Psychology Department

Dr. Andrew Karpinski, Social Psychology

M.S. Information Design And Strategy, Ux/Ui & Learning Design, 4.0

Activities and Societies: President, Student Leadership CouncilNorthwestern's M.S. Information Design and Strategy capitalizes.

Bachelor Of Arts (B.A.), Visual Studies, Magna Cum Laude

Activities and Societies: President- Promoters of Animal Welfare Club, Member- Psi Chi The International Honor Society in Psychology