Emily Moore Email & Phone Number

Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Ontario, Canada

- Lead strategic comms planner across various accounts (mainly retail, CPG, telco); responsible for developing and delivering strategic communication frameworks that meet assigned objectives- Remain up to date and knowledgeable on industry trends to ensure recommendations are innovative - Work with multiple stakeholders (agency teams, clients, finance, media suppliers), establishing clear lines of communication to ensure deadlines are met- Manage supplier relationships and negotiations to determine client media rates- Manage a team of planners; responsible for leading and delivering individual performance reviews- Allocate and handle multi-million dollar budgets, ensuring accuracy of cashflow between stakeholders

Toronto, Canada Area

Current Client Portfolio - Casper, Koodo Mobile, Woodbine EntertainmentPast - TELUS Mobility - Work as part of an integrated media, accounts & creative team to create and present results driven communication plans - Develop, plan & implement cross channel media plans - Proactively identify and introduce new opportunities to clients- Allocate and manage multi-million dollar budgets, while tracking cashflow between all parties- Build and maintain trusted supplier relationships to negotiate best possible media rates- Manage junior team members, delegating responsibilities and delivering constructive feedback - Lead internal and external client status/planning meetings

Toronto, Canada

Toronto, Ontario

- Worked with media partners to obtain and negotiate costings for media plans - Created and provided spec/deadline sheets for agency partners- Updated blocking charts with any date or cost changes - Researched target audience and produced useful insights from data/reports- Updated status documents for weekly client calls - Created digital pre-buy documents and trafficked ads once approved - Performed administrative duties to ensure all systems were updated and budgets were maintained

Grimsby, Ontario

• Researched and analyzed key industry trends and provided insights to the company’s executive team• Supported national and regional brand marketing team with social media strategies including skinnygrape Twitter Tweets and The Wine Shop’s Facebook & Twitter • Created campaign elements and calendars for the 100 retail outlets (The Wine Shops) across Ontario• Assisted in coordinating on-site events (Food Truck Eats, Jazz & Blues at the Winery) with the Estate Events Specialist, as well as poured wine at select off-site events• Proofed 50 wine SKUs using particular attention to detail for a packaging change to the #1 wine brand in Canada to ensure both legal and industry codes were met• Organized and participated in weekly event operation meetings with key stakeholders to discuss winery operations and planning• A member of the project teams for several new brand launches (Panama Jack’s and skinnygrape wines)- attended all meetings, recorded and distributed minutes, connected with different advertising agencies• Executed media pitches for industry publications (Food & Drink Magazine)• Wrote and designed the inaugural newsletter for over 500 retail employees• Designed wine vouchers that were distributed in100 retail outlets across Ontario to drive customers to the wineries

Bachelor Of Commerce (Bcom), Marketing/Marketing Management, General

Digital Marketing Foundations, Marketing

foundations course including: digital strategy, SEO/SEM, community management, targeting, content creation, Google analytics, Adwords

Exchange Semester, Marketing/Marketing Management, General

Spent a semester abroad at QUT, studying marketing as well as other subject areas.

High School

Grade 12 year abroad traveling France, Switzerland, Germany, Italy and Greece while completing courses.

High School

Activities and Societies: Field Hockey Captain, Senior Ski Race Team, Student Council, Rugby TeamHonor roll student grades nine.