Emily Emrikson-Frantzen Email & Phone Number

Bentonville, Ar, Us

Client: Kimberly-Clark, ShopperRetailer: Sam's Club2024 Bronze Effie Winner: Commerce & Shopper: Single-Retailer Program Other 2023 Silver Effie Winner: Household Supplies & Services2023 Silver Effie Winner: Commerce & Shopper: Seasonal/Event- Led strategy & program implementation on Sam’s Club business for Kimberly-Clark across 3 business units by leveraging national brand strategies & channel-specific insights to create member-exclusive experiences & effective campaigns that drive sales, category, & brand growth. - Ensured all retail media plans & 3rd party proposals are grounded in strategic initiatives that connect back to retailer, brand & Client priorities, business goals, & objectives. - Identified & implemented potential Client growth opportunities within scope through active listening & maintaining competitive reporting by keeping up to date on category activity, cultural trends, & innovation.- Proactively sought out internal process improvements – rebuilt WoW between internal Sam’s Club/Kimberly-Clark account team & external teams (Client, Retail Media Network, & Media team) that strengthened overall process & briefing for smoother campaign development.- Set tone for team with positive attitude & embraces personality differences/respects opinion of others while focusing on development of direct reports by modeling desired work outputs & behaviors.

Client: GlaxoSmithKline, ShopperRetailer: Walmart2022 Gold Effie Winner: Single-Retailer Program (Mass Merchants)- Shopper execution lead for concepting, development, testing & execution of shopper marketing activations for GSK at Walmart with focus on digital, print, in-store, & display creative- Spearheaded Walmart CCP certification for agency, developed training materials for GSK Shopper & Brand team alignment on ways of working to ensure efficient campaign management, & established internal documentation for display legacy & unified creative requirements. - Manage communication with Walmart Media Connect team to ensure Display, OLV/Pre-Roll, Brand Pages, Emails, & Walmart+ enhancements launch within appropriate timelines - Identify & implement areas of opportunity within WMC offerings that strengthen activation when justifiable for Client.

Client: GlaxoSmithKline, ShopperRetailer: Walmart- Own team finances including scoping projects, managing estimates & invoices, approving purchase orders, & reporting monthly budget updates- Partner with media agency to work towards common goal of successful program & creative strategy- Work will all levels & roles at Arc including production, creative, studio, strategy, & accounting to provide best service to Client

- Create and upload weekly printing/shipping sheet for over 30 programs perweek to ensure signage is correctly distributed at club level- Check final proofs against those submitted to guarantee flawless signageexecution- Provide specialty POS printing & fulfillment quotes directly to clients andoffer alternative solutions if needed- Maintain strict timelines by tracking program status between internal team,fulfillment centers, printers and/or vendors- Communicate with club-level teams to provide specialty program updatesand tracking information of weekly shipments- Support the program management process by consistently updatinginternal tracking documents

- Manage General Mills and various CPG in-store promotional programs byleading client meetings, implementing timelines, coordinating details withininternal departments, and collecting retailer data to determine programprogress- Create and complete program estimates/SOWs within specified clientbudgets by determining all associated costs including retailer fees,supplies/equipment needs, POS/creative printing, fulfillment, and shipping- Track program profitability by compiling retailer allocation breakouts,determining any rescheduling fees, and minimizing any rush/expeditedprogram fees- Generate client invoices and approve final addendum pricing, includingprogram costs and event-day count- Deliver competitive audits and innovation opportunities by providing clientswith advanced shopper insights from collecting, reviewing, and analyzingEngagement Specialist data & final program results

Chicago, Il

-Act as liaison between various CPG companies and departments within PromoWorks to ensure a successful in-store sampling event is executed within the set budget and timeline-Conduct test kitchens and create/proof event training manuals to guarantee event is correctly communicated to Engagement Specialists-Finalize reporting documents that are utilized by Engagement Specialists to capture shopper data on featured event products-Collect, review, and analyze data from completed events and create final reports that provide clients with advanced shopper insights

Chicago, Il

-Managed day-to-day logistics for Wakefern, Raley’s and SpartanNash as well as national accounts by showcasing my ability to meet deadlines and coordinate via management tools-Developed effective and collaborative partnerships with vendors and fulfillment centers-Set up purchase orders and review final invoices for payment-Handled inventory close outs for specific programs in a timely manner by effectively communicating with the correct individuals-Determined the most cost efficient way to ship materials by maximizing fulfillment order lead-time -Lead communications with internal and external teams, ensuring follow through on all deliverables effectively-Evaluated account processes and recommend changes or improvements-Created training guides for internal teammates to utilize

Chicago, Il

-Managed specific retail accounts and set up necessary demonstration documents by overseeing project inventory and shipping materials-Updated the FedEx, UPS and internal tracking tools needed to monitor shipped materials on a daily basis for various departments to use

-Assisted in planning annual Soiree fundraising event -Performed daily administration work -Increased public awareness of museum programs & exhibitions-Aided in generating new donors and increasing gifts from current donors

-Traveled and performed promotional events in the Chicago suburbs-Maintained knowledge of various specialty cheese and deli products-Communicated efficiently with management and offered customer service to potential consumers

Lombard, Il

-Proofread, edited and wrote copy for various client materials-Researched client information for Account Services and Creative departments-Opened jobs and managed internal deadlines through office database (Workamajig)-Maintained marketing spreadsheet data for various clients

Peoria, Il

-Led and assisted in the planning, execution, and post-event follow-up of Grad Fair(s) & Graduation Reception(s)-Implemented system of categorizing and storing previous BUAA events-Contributed in the planning, execution, and post-event follow-up of special events as assigned-Maintained spreadsheets and email data for various events

Oak Park, Il

-Assisted and organized paperwork and floral arrangements used during consultations with potential clients-Aided during follow-up meetings with clients by finalizing paperwork and ceremony/reception layouts-Set up and distributed floral designs at event locations, such as outdoor receptions, indoor restaurants, and places of worship

-Helped develop and coordinate marketing and promotional events-Created and implemented events that increased attendance and enhanced game day atmosphere-Organized on-court/on-field promotions during specific sporting event

-Proofread, edited, designed, and wrote travel documents-Created in-depth itineraries -Organized information for clients and travel consultants -Direct and thorough with steps that are needed to effectively finish an assignment -Worked with specific deadlines

-Performed promotional events in the Peoria area-Promoted different beverage companies-Communicated efficiently with management and perspective customers-Was knowledgeable on products being advertised

Certificate, Museology/Museum Studies

Bachelor Of Arts, Communication; Advertising

Education record