Emily Barlow Email & Phone Number

United States

New York, New York, United States

Greater New York City Area

-Manages presence at all A level conferences for Corporate and Academic Markets including SXSW, ALA, SLA, and MLA. Tasks involve booth planning, submitting proposals for speaking sessions, in-booth events, promotions, and creation of marketing material.-Conceptualizes and manages events at conferences like lunch & learns, happy hours, and customer dinners. Tasks include sourcing topics and speakers, promotion, and managing invitations and registration.-Creates and facilitates Library Advisory Board meetings both live and virtually. Tasks include sourcing hotel, creating agenda and sourcing speakers, booking travel, and planning group activities.-Pivoted all live events to virtual during the pandemic and maintained high registration and attendee rates.-Member of many cross-departmental committees such as Social Media Working Group, Website Working Group, and Webinar Task Force.-As a member of the Webinar Task Force, I created and facilitated many webinars across departments and markets. Tasks include planning meetings, agenda creation, promotion, and logistical management.-Monitors and maintains budget for all events under my remit.

Greater New York City Area

-Determined and analyzed specialized needs of strategic customers; partnered internally and externally to deploy custom communications to meet opportunities and drive usage of corporate products-Nurtured and developed relationship opportunities via organizing conferences, customer events and thought leadership events-Contributed to global sales collateral through creation of PowerPoint decks, flyers and brochures-Tracked lead generation and return-on-investment (ROI) for designated marketing campaigns and provided pre- and post-sales marketing support-Create the annual marketing plan for Corporate Physical Sciences and drive tailored multi-channel marketing campaigns and communications that recognize and respond to corporate customers’ and prospects’ needs -Drive lead key performance indicators (KPI’s) by developing sales materials and content driven campaigns

Greater New York City Area

-Managed an account portfolio of over 700 K-12 districts and schools nationwide.-Created customer communications and email campaigns including customer newsletter, promotions, and known support issues.-Ensured renewal of Neverware’s CloudReady operating system and managed renewal process for all K-12 accounts.-Worked with channel partners and internal channel manager to identify opportunities for upsells.-Worked with customers directly on upsell opportunities, seeing them through entire sales cycle including following up on leads, creating quotes, and delivering product in a timely fashion.-Implemented various efforts to ensure installation and usage of the CloudReady operating system in order to increase retention.-Partnered with technical support team to ensure customer satisfaction.

New York, Ny

-Supported up to 400 K-12 schools in the New York City area in using and adopting the eChalk SaaS communications and learning platform by coordinating system implementation and ongoing project management.-Trained customers on how to use the eChalk platform in person and online.-Assisted customers in transitioning to the new eChalk platform that was introduced during my tenure through outreach, on-site visits, and webinars.-Introduced prospective clients to the new eChalk system and worked to close new sales.-Worked closely with developers on the new platform by bringing customer feedback and concerns to the team.-Ensured renewal and expansion of eChalk services and managed the renewal/contracting process for accounts in portfolio. -Used SalesForce to keep track of client activity and carry out email campaigns.-Received a title promotion to Senior Client Manager.

New York, Ny

-Overseer of all plans and logistical details for over 90 school & library conferences and events including ISTE, FETC, ALA, and ACRL-Acted as a liaison between marketing & sales to ensure all brands under the Infobase umbrella were represented at each conference.-For the Vault.com imprint, I managed the Vault/MCCA Legal Diversity Career Fair and Vault Law Firm Diversity Awards Breakfast in their entirety. Tasks included: negotiating contracts for event space, overseeing creation of event website, marketing the events using email blasts, social media, and industry partners, creating sponsorship opportunities, securing panelists and keynote speakers, overseeing the creation of all event collateral, and working on-site registration.-Set and monitored budgets and expenses for all events. -Organized client events for the sales team including dinners and cocktail receptions. -Supervised the Coordinator of Conferences & Events.

New York, Ny

-Worked closely with the Manager of Conferences & Events on over 50 conferences and events.-Completed exhibitor kits for every conference and assured all booth services and furnishings were ordered in a timely fashion.-Coordinated shipping of all materials to and from events and kept track of supplies.-Booked travel and hotel accommodations for sales team.-Assisted in all aspects of the Vault/MCCA Legal Diversity Career Fair and the Vault Law Firm Diversity Awards Breakfast.

New York, Ny

-Helped launch Infobase eBooks as a product by training customers and sales reps, coordinating the sale of Infobase eBooks through distributors, creating and perfecting ordering process, updating customers on new features, and troubleshooting customer issues.-Created sales kits, informational packets, and PowerPoint presentations for wholesale and retail customers, sales reps, and Director of School & Library Sales.-Forged new relationships with school & library customers, retail, and special markets customers.-Aided in the management of wholesale, distributor, special sales, and retail accounts. -Created seasonal suggested buy reports and kept track of sales trends for re-sale accounts. -Brainstormed sales-rep focused promotions for key titles.

New York, Ny

-Assisted the Director of School & Library Sales in all aspects.-Coordinated mass-mailings and kept track of mailing lists as well as master database of contacts.-Managed 75 field sales reps by fielding phone calls, issuing catalog and sample requests, handling monthly commissions and adjustments to commissions, and creating 100+ page sales kits in their entirety.-Worked on bids and RFPs for school districts around the country.