Emily Everson Email & Phone Number

Detroit, Mi, Us

Detroit Metropolitan Area

● Support the Best Friends National Conference through event logistics and venue management, encompassing vendor relationships, meeting room/space set-up, and technical requirements.● Coordinate the participation of 134 speakers and their content for 105 breakout sessions. Includes speaker logistics, speaker lounge, presentations, and the many volunteers assisting with all sessions.● Temporary, full-time role through March 2025.

Detroit Metropolitan Area

● Program Management – Successfully oversaw crucial programs for the Industry Solutions Group, Global Enterprise Segment, and Global Service Provider Segment, optimizing complex Go-to-Market initiatives and facilitating cross-functional collaboration and knowledge sharing across teams. Also co-led an innovative funding program that brought new industry solutions to life with customers and partners and delivered greater than 20:1 return on investment.● Operational Oversight – Directed comprehensive operations for sales and marketing teams, orchestrating New Year Readiness initiatives, facilitating business review processes, and overseeing the Sales Recognition Program. These initiatives streamlined processes, elevated employee morale, and demonstrated adeptness in operational efficiency.● Global Event Strategy Enhancement – Evolved the strategy, processes, planning, and execution of global industry events (both Cisco internal and third-party trade shows), driving increased metrics including number of customer meetings, speaking sessions, and leads generated, plus revenue opportunities from engaged accounts.● Site Development Leadership – Led the strategic design and successful launch of internal, single-source-of-truth web sites and pages for five global sales segments, resulting in a modern interface and doubling site traffic quarter-over-quarter. Brought foresight, creativity, collaboration, and compromise to every step of the process.● Team Event Coordination & Talent Development – Coordinated a wide range of internal team events, giving back opportunities, and skill development programming. Showed dedication to meaningful employee engagement and professional growth, while also fostering a supportive and positive work culture across all levels of the organization.

Detroit Metropolitan Area

(Via M Squared Consulting, Nov 2013 - Apr 2016)● Strategic Communications Leadership – Led communications strategies for high-visibility sales teams across Enterprise, Service Provider, and Small Business segments. Was the trusted communications advisor for five sales leaders, maintaining brand and voice across all channels. Developed and executed strategies, plans, and tactics to support business and culture priorities, fostering trust and appreciation from executives and their leaders and teams.● Versatile Content Creation – Authored a wide range of content formats including talking points for speeches, town halls, video scripts, short-form stories and blogs, and social media posts. Supported leadership with extensive internal and external communications, ensuring effective and aligned messaging across various platforms and audiences.● Sales Enablement Initiative – Drove the launch of Sales Plays (comprehensive sales enablement packages) for the Global Service Provider segment. Implemented change management strategies and collaborated with training colleagues to integrate communications content, resulting in a successful global rollout with high leader involvement and buy-in.● Event Management Excellence – Orchestrated global and regional sales teams’ and executives’ presence at Cisco’s annual internal sales kickoff conferences. Managed creative themes, all executive content, special guests, segment breakout sessions, vendor relationships, and budgets. With ~2,500 attendees, consistently received high scores on meeting and session surveys, exceeding 4.2 out of 5.

Detroit Metropolitan Area

● Strategic PR Counsel – Advised on key issues, prepared press materials, developed briefing materials, and supported launch programs for an automotive OEM’s global PR operations. Achieved favorable media coverage and managed communications challenges effectively, enhancing brand reputation internationally.● Annual Conference Execution – Orchestrated seamless top-to-bottom execution of a global IT company’s annual 3-day conferences for top executives and Fortune 500 clients, hosting ~1,200 attendees each. Ensured exceptional attendee experiences and fostered strong client relationships, showcasing robust networking and event planning skills.● Marketing Budget Oversight – Managed operational finances for marketing and communications teams, overseeing budgets totaling $50M annually. Optimized resource allocation, process flows, and fiscal responsibility, underscoring strong financial acumen and cost-effective decision-making.

Auburn Hills, Mi

● Global Media Relations – Orchestrated ~50 vehicle driving, design, and technology programs for journalists worldwide, ensuring flawless execution from start to finish. From single-day domestic events to multi-day cross-country adventures, thoughtfully designed the entire experience and handled all logistics. Media consistently sought to attend and publish their reviews, the value of which provided 10:1 return on investment.● Event Planning Leadership – Co-directed strategy, planning, and execution of press preview days at major international auto shows, overseeing stand layout, press conferences, press materials, media interviews, and hospitality, elevating the brands and generating positive media coverage.● Executive Coordination & Crisis Management – Managed executive preparation and coordination between stakeholders, media, and internal departments, maintaining brand integrity during crisis situations and safeguarding swift and strategic response. Co-led DaimlerChrysler merger’s Day One communications rollout for external stakeholders.● International PR Support & Enablement – Built a community amongst public relations managers in over 45 international markets, enabling them to be brand ambassadors through information, support, connection, and alignment, facilitating consistent brand messaging and media perception globally.

Ma, Public Relations And Organizational Communications

Cumulative program GPA: 4.0/4.0

Ba, Communications

Activities and Societies: Kappa Tau Alpha, Delta ZetaGolden Key National Honor Society