Emily Everson Email & Phone Number

Detroit, MI, US

Detroit Metropolitan Area

• Support the Best Friends National Conference through event logistics and venue management, encompassing vendor relationships, meeting room/space set-up, and technical requirements.
• Coordinate the participation of 134 speakers and their content for 105 breakout sessions. Includes speaker logistics, speaker lounge, presentations, and the many volunteers assisting with all sessions.
• Temporary, full-time role through March 2025.

Detroit Metropolitan Area

• Program Management – Successfully oversaw crucial programs for the Industry Solutions Group, Global Enterprise Segment, and Global Service Provider Segment, optimizing complex Go-to-Market initiatives and facilitating.
• Operational Oversight – Directed comprehensive operations for sales and marketing teams, orchestrating New Year Readiness initiatives, facilitating business review processes, and overseeing the Sales Recognition.
• Global Event Strategy Enhancement – Evolved the strategy, processes, planning, and execution of global industry events (both Cisco internal and third-party trade shows), driving increased metrics including number of.
• Site Development Leadership – Led the strategic design and successful launch of internal, single-source-of-truth web sites and pages for five global sales segments, resulting in a modern interface and doubling site.
• Team Event Coordination & Talent Development – Coordinated a wide range of internal team events, giving back opportunities, and skill development programming. Showed dedication to meaningful employee engagement and.

Detroit Metropolitan Area

• (Via M Squared Consulting, Nov 2013 - Apr 2016)
• Strategic Communications Leadership – Led communications strategies for high-visibility sales teams across Enterprise, Service Provider, and Small Business segments. Was the trusted communications advisor for five.
• Versatile Content Creation – Authored a wide range of content formats including talking points for speeches, town halls, video scripts, short-form stories and blogs, and social media posts. Supported leadership with.
• Sales Enablement Initiative – Drove the launch of Sales Plays (comprehensive sales enablement packages) for the Global Service Provider segment. Implemented change management strategies and collaborated with training.
• Event Management Excellence – Orchestrated global and regional sales teams’ and executives’ presence at Cisco’s annual internal sales kickoff conferences. Managed creative themes, all executive content, special guests.

Detroit Metropolitan Area

• Strategic PR Counsel – Advised on key issues, prepared press materials, developed briefing materials, and supported launch programs for an automotive OEM’s global PR operations. Achieved favorable media coverage and.
• Annual Conference Execution – Orchestrated seamless top-to-bottom execution of a global IT company’s annual 3-day conferences for top executives and Fortune 500 clients, hosting ~1,200 attendees each. Ensured.
• Marketing Budget Oversight – Managed operational finances for marketing and communications teams, overseeing budgets totaling $50M annually. Optimized resource allocation, process flows, and fiscal responsibility.

Auburn Hills, MI

• Global Media Relations – Orchestrated ~50 vehicle driving, design, and technology programs for journalists worldwide, ensuring flawless execution from start to finish. From single-day domestic events to multi-day.
• Event Planning Leadership – Co-directed strategy, planning, and execution of press preview days at major international auto shows, overseeing stand layout, press conferences, press materials, media interviews, and.
• Executive Coordination & Crisis Management – Managed executive preparation and coordination between stakeholders, media, and internal departments, maintaining brand integrity during crisis situations and safeguarding.
• International PR Support & Enablement – Built a community amongst public relations managers in over 45 international markets, enabling them to be brand ambassadors through information, support, connection, and.

Ma, Public Relations And Organizational Communications

Cumulative program GPA: 4.0/4.0

Ba, Communications

Activities and Societies: Kappa Tau Alpha, Delta ZetaGolden Key National Honor Society