• Orchestrate the design and implementation of automated email campaigns and cadences, tailored to diverse vertical needs and in collaboration with stakeholders.• Transition seamlessly from one email marketing platform to another, effectively navigating challenges posed by platform disparities to implement advanced AI features.• Integrated AI capabilities into email marketing campaigns, customizing content to align with individual reader preferences and interests.• Spearhead the execution of campaigns aimed at driving web traffic, enhancing subscriber engagement, and fostering retention.• Track campaign performance metrics and delivered comprehensive insights to key stakeholders, leveraging A/B testing strategies to optimize email marketing strategies.• Pioneer innovative A/B testing methodologies to enhance engagement, subscriber retention, and web traffic, continually iterating to achieve optimal results.• Maintain current knowledge of industry-leading email best practices and disseminated insights to large, multidisciplinary teams and key stakeholders.• Identify target audiences and optimized campaigns to align with specific buyer's journeys and user interests, maximizing effectiveness and relevance.• Present monthly and quarterly reports providing in-depth analysis of newsletter performance, key metric interpretation, and actionable insights to enhance retention, click-through rates, and engagement.• Direct workflow management for both new and existing newsletter initiatives, ensuring timely execution and alignment with organizational objectives.• Facilitate the integration of new initiatives in accordance with industry updates and emerging best practices, driving continuous improvement and innovation.

• Provided exceptional customer service across all platforms, ensuring a magical customer experience.• Surpassed customer expectations by developing innovative solutions through cross-team collaboration.• Offered personalized assistance as a stylist, personal shopper, and trusted advisor, enhancing the customer shopping journey.• Streamlined order processing by mastering shipping, fulfillment, and returns procedures for maximum efficiency.• Acted as a liaison between teams, fostering communication and feedback with Merchandising, Technology, and Product Development.• Developed a deep understanding of the business, gaining valuable exposure across multiple departments.

• Achieved and sustained an impressive open rate of approximately 41% across a volume exceeding 35 million emails dispatched throughout 2020.• Contributed effectively within an agile, results-driven team comprising diverse professionals across multiple disciplines.• Spearheaded the regionalization of a comprehensive global email marketing strategy, optimizing outreach efforts for targeted regional audiences.• Produced and meticulously reviewed fully testable, premium-quality HTML code and database queries to ensure flawless execution of marketing campaigns.• Played a pivotal role in cross-functional teams to integrate email marketing initiatives seamlessly into brand management best practices.• Evaluated and refined email and website user experiences to align with evolving brand identities and enhance customer engagement.• Devised strategic email campaigns engineered to drive lead generation and foster enduring customer relationships.• Developed an efficient template system to streamline design communication processes and enhance project efficiency.• Presented compelling design concepts to stakeholders for consideration in new product email campaigns, aligning creative vision with business objectives.• Conducted in-depth analysis of key performance indicators (KPIs) in A/B tests to optimize click-through rates and drive conversions.• Effectively organized and managed target audiences, optimizing engagement and response rates through tailored communication strategies.

• Founded and established Em & Co. Marketing with a vision to deliver innovative and results-driven marketing solutions to clients in the health and wellness space.• Provided strategic leadership and direction to the agency, guiding its growth from inception to a successful and reputable firm.• Developed and executed effective client acquisition strategies, resulting in a robust portfolio of satisfied clients across various disciplines.• Cultivated relationships with clients, understanding their unique needs and delivering tailored marketing solutions to drive their business objectives.• Developed comprehensive marketing strategies for clients, aligning with their business goals and objectives.• Led the execution of marketing campaigns across various channels, including digital marketing, social media, content marketing, and traditional advertising.• Successfully grew the agency's revenue year-over-year through effective sales and marketing efforts, exceeding targets and projections.• Implemented sound financial management practices, including budgeting, forecasting, and expense control, to ensure profitability and sustainability.• Strategically positioned the agency as a leader in the marketing industry, building brand awareness and reputation through thought leadership, networking, and industry participation.• Stayed abreast of and agile to industry trends, emerging technologies, and best practices, driving continuous innovation and evolution within the agency.• Achieved measurable results for clients, including increased brand visibility, lead generation, customer acquisition, and revenue growth.• Actively engaged with the local community and industry associations, representing the agency and contributing to the broader marketing community.• Fostered a culture of continuous improvement and learning within the agency, encouraging ongoing professional development and knowledge sharing among team members.

• Applied expertise in user-centered design processes to drive collaborative efforts with customers and cross-functional teams.• Demonstrated proficiency in precision HTML creation, meticulous copyediting, and insightful analysis.• Spearheaded and advocated for a comprehensive company-wide transition to a customer relationship management system.• Successfully managed multiple email campaigns, overseeing up to ten products and corresponding managers concurrently.• Played a key role in shaping the onboarding experience for digital products, from email aesthetics to copywriting and editing.• Ensured meticulous attention to detail in HTML creation, copy editing, and analytical processes.• Championed the adoption of a customer relationship management system throughout the entire organization.• Utilized click rates analysis and A/B testing insights to optimize sales conversion.• Strategically organized audience segments to ensure targeted and personalized email communication.• Collaborated closely with stakeholders to integrate email marketing seamlessly into brand management strategies for multiple products.• Streamlined and organized the process of email campaign creation, transitioning from a project-to-project basis to a more systematic approach.

• Applied user-centered design techniques to develop compelling marketing and advertising products.• Cultivated and nurtured strong collaborative relationships with colleagues, clients, and key stakeholders.• Effectively communicated research findings, conceptual ideas, and detailed designs through written, verbal, and visual channels.• Orchestrated campaign focus groups to refine digital, social media, and traditional media strategies in alignment with brand identity.• Co-led a committee aimed at engaging and appealing to younger demographics.• Reviewed and ensured adherence to brand standards in customer-facing materials such as brochures, email signatures, and promotional content.• Edited and approved monthly customer-facing e-newsletters, fostering engagement and brand loyalty.• Compiled and disseminated weekly newsletters outlining departmental projects to the company.• Spearheaded the transition from in-house distribution of promotional materials to a streamlined ordering system.• Developed project plans for corporate and branch events, ensuring consistent implementation company-wide.• Coordinated efforts within a committee focused on strategies to attract and retain the next generation of customers.• Scrutinized marketing materials to uphold brand integrity and consistency.• Designed captivating advertisements to enhance brand visibility and engagement.

• Played a pivotal role in orchestrating a comprehensive company rebrand, encompassing the selection of a new brand identity and overseeing its seamless integration across various touchpoints, including customer communication tools and branch merchandising.• Collaborated closely with event managers and community leaders to foster local engagement and maintain a strong presence within the community.• Contributed insights to campaign focus groups, evaluating and refining digital, social media, direct mail, and other traditional marketing concepts to align with the brand's identity.• Authored a weekly newsletter highlighting departmental projects, effectively communicating updates and initiatives to the entire company.• Managed communication with vendors to conceptualize, procure, and oversee promotional materials and apparel, ensuring brand consistency and quality.• Devised and executed a comprehensive social media marketing strategy to enhance brand visibility and engagement across relevant platforms.

• Provided personalized assistance to customers, guiding them in making purchasing decisions tailored to their individual needs and preferences.• Contributed to the planning and successful execution of seasonal fashion shows, ensuring alignment with brand vision and objectives.• Upheld brand identity through meticulous organization and presentation of products, maintaining a consistent and compelling brand image.• Effectively managed shipments and inventory, optimizing logistics processes to ensure timely delivery and accurate stock levels.