Emily Fallert Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

• Led Account Management team, expanding current B2B and B2C client investment by 40%
• Managed own book of business (20M+); identified and defined client audience segments, implemented A/B testing, determined campaign execution based upon campaign objectives, tracked pacing and performance for IMCs.
• Recommended marketing solutions based upon historical data, knowledge of key platforms and managed budgets across tactics
• Analyzed performance data and developed custom reports with data-driven recommendations for clients to improve upon KPIs and push consumers further down the purchasing funnel
• Developed and optimized strategies to drive customer adoption of Inmar’s self-service platform, resulting in a 20% investment lift of self-service clients
• Key lead on task force for all new product offering launches, focusing on program execution, process automation and success measurement

Chicago, Illinois, United States

Chicago, Illinois, United States

• Generated incremental revenue (28% of total revenue) in FY19 book of business by implementing scalable up-sell strategies for current clients
• Drove programmatic strategy and long-term success of campaigns post-sale through renewal
• Analyzed/quantified campaign insights and results to tell the story of our core value proposition
• Consulted on best practices and new opportunities for partnership through ongoing client strategy meetings
• Collaborated with cross functional teams (sales, ad operations, partner engineering, and product) to find solutions and provide a high-level of service to clients
• Go-to client contact for all campaign inquiries; problem solve through thoughtful and value-driven communication to maintain and grow book of business

Greater Chicago Area

• Responsible for identifying, analyzing and assessing key merchandising performance trends; communicated conclusions, findings and recommended actions to optimize value
• Worked across brand, product marketing, technology (front-end and back-end), advertising sales, and all online merchandising teams to coordinate execution of projects
• Conducted quantitative, strategic, and financial analyses of current and future onsite and merchandising initiatives
• Developed reporting for measuring merchandising performance metrics that synthesized data from various sources including web analytics data, internal reporting tools & campaign analytics

Greater Chicago Area

• Managed 50+ client accounts throughout full sales process ($20MM+)
• Coordinated pre-sale RFP process; developed proposal criteria, analyzed client historical data, collected and organized research, obtained ad inventory, reviewed product offerings, and worked cross functionally to.
• Conceptualized and executed custom campaign components, such as e-blasts, program promotions, events, webinars, special content pages, etc. and supported ongoing activities to reach client’s marketing objectives
• Independently managed post-sale activities; reviewed and processed digital contracts, analyzed placement delivery ensuring performance KPI goals were met and assisted in resolution of billing discrepancies
• Developed external customer relationships with focus on the advertising agency industry in an effort to enhance RFP acquisition and build client rapport
• Facilitated and led monthly Account Executive training sessions across offices

Greater Chicago Area