Emily Featherston Email & Phone Number

- Manage overall corporate communications (internal and external strategy) for key corporate initiatives including the company's investor relations and I&D programs - Lead corporate public relations program focused on driving brand awareness and affinity among key audiences; manage external PR agency- Oversee Cengage Group's digital strategy, including.

- Managed external communications related to COVID-19 response and support efforts across business units; supported internal communications - Development and execution of media strategy to support company announcements and proactive pitches, generating visibility among key audiences - Prepares corporate messaging, talking points, standby statements and.

Boston, Massachusetts, US

• Served as day-to-day client contact, providing insight and strategic recommendations to the client and team to maintain account momentum and success
• Owned development of quarterly/campaign plans
• Worked closely with clients to develop and evolve corporate messaging to be disseminated across PR, marketing and sales channels
• Led media relations strategy, anticipating major news announcements, planning proactive media outreach, monitoring for and directing teams in reactive pitching opportunities
• Led content development and reviews for press releases, bylined articles, blogs, etc.
• Managed team resources against monthly and annual account budgets

Boston, Massachusetts, US

• Lead media strategy on accounts, coordinating pitching efforts across teams
• Routinely secure coverage in top technology and business press media outlets, as well as specific trade media, including TechCrunch, the Wall Street Journal, Fast Company and VentureBeat
• Drive social media strategy and campaign ideation for clients
• Develop content assets including blog posts, bylines and creative copy
• Experience working with clients across multiple industries including corporate finance, HR and benefits technology, data analytics and BI, telecom and security.
• Serve as lead for internal social media committee, coordinating and ideating content for all of PAN’s social channels, and managing team of 15 volunteer employees to post to channels as appropriate

Boston, MA, US

• Served as the day-to-day contact for clients, offering strategic counsel on various program elements and translating clients’ business goals into strategic, results-oriented PR programs and campaign
• Managed Assistant Account Executive and Account Coordinators on client teams, delegating account tasks, providing feedback and serving as a mentor
• Participated in new business presentations, outlining agency capabilities and developing creative campaign ideas
• Served as one of three members of the internal social media committee to increase Version 2.0’s social presence and reach
• Worked with B2B and B2C clients in a diverse range of industries including technology, education, nonprofit and energy

Boston, MA, US

• Responsible for content creation, including blog posts, bylined articles, press releases and social media campaigns
• Conducted media outreach to targeted publications, achieving coverage for clients in publications such as Boston Globe, Bloomberg, Fast Company, Financial Times, Forbes, and Inc.
• Developed and implemented social media strategy for clients across industry verticals to increase presence amongst targeted audiences, leveraged social channels including Twitter, Facebook, LinkedIn, Instagram, and.
• Leveraged Adobe Creative Suite to develop simple graphics and Infographics

Boston, MA, US

• Secured relevant editorial, speaking and award opportunities
• Developed Excel and PowerPoint-based measurements of PR program, including media coverage and social media effectiveness leveraging tools such as Sysomos and Google Analytics
• Assist in drafting announcements, contributed content and blog posts
• Secure editorial, speaking and award opportunities
• Create social media content and maintain activity on relevant social channels
• Monitor for client news and industry trends in order to best position clients as thought leaders in their respective fields

New York, NY, US

• Aided in event planning for various marketing programs, including Kids’ Night on Broadway® and the Tony Awards®
• Created branded marketing materials for internal and external usage
• Contributed content to the corporate blog on a weekly basis
• Developed comprehensive social media plan and executed on social channels accordingly

• Responsible for tracking monthly edit credits
• Created PowerPoint presentations for clients displaying their featured advertisements and edit credits
• Responsible for entering product information using basic HTML for REDBOOK smartphone app
• Created a personalized client proposal to be presented to marketing team, and possibly client.

Boston, Massachusetts, US

• Responsible for the transfer of files from internal network to a more easily searchable database.
• Used Marketo, a marketing automation vendor to create landing pages, forms, emails, and track leads
• Developed weekly blog posts in relation to company and/or real estate industry
• Re-branded case studies and other collateral material with new company logo and color scheme (Using Adobe Illustrator)
• Wrote, formatted, and designed graphics for a featured white paper that was published on the Building Engines website and through the companies' social media outlets. (white paper attached below: "Going for Gold").

• Responsible for accumulating and formulating affiliate database system
• Responsible for copy-editing website content
• Developed and wrote feature articles for the website
• Researched affiliates and compiled information for articles and interviews
• Conducted interviews with spotlighted individuals

• Created a Facebook Page to strengthen the Kido Communications’ social media credibility
• Developed social media content calendar and individual messages (Facebook posts, tweets, etc.)
• Created a customized editorial calendar for a management and technology consulting firm client
• Created briefing books to prepare clients for press interviews
• Created a program plan and timeline for 3 interrelated client projects, keeping both the internal team and client on track to complete the projects on time.
• Acted as a copy editor, proofreading and editing marketing materials prior to publishing

Medfield, MA, US

• Created a Facebook Page to begin promoting awareness of the company prior to its website launch
• Developed social media content calendar and individual messages (Facebook posts, tweets, etc.)
• Pursued national media opportunities for inclusion in Holiday Gift Guides
• Managed and implemented entire process of creating product care label
• Event planning for local and national gift fairs to raise awareness of the company, its mission, and its products

Clerical work; making phone calls, organizing files, mailing invitations and letters regarding campaign events. Also, helped organize and set-up for fund-raising events.

Devens, MA, US

Customer Service, inventory, restocking, and balancing daily register totals.

Houston, TX, US

Clerical work; sorting files, and entering paper files into an digital database, and preparing the files to be shipped off-site.

Ba, Communication And Media Studies, Political Science

Education record

Education record