Emily Fetherston Email & Phone Number

Boston, MA, US

Seattle, WA, US

New York, US

Chicago, IL, US

Phoenix, AZ, US

Phoenix, AZ, US

Bellevue, WA, US

Lead for the Professional Services Vertical

Boston, MA, US

• Responsible for prospecting new partnership opportunities, and fostering existing relationships with enterprise healthcare providers
• Orchestrating a full sales pipeline, from identifying leads and developing working relationships, to retention and expansion
• Constantly uncovering new areas of revenue growth, specific to each customer and their identified needs
• ​Act as the voice of the customer to identify the needs of the client, and effectively communicate these items internally and through negotiations

Boston, MA, US

• Manage a full-funnel approach to product adoption, expanding existing business through research analysis, and solution development.
• Foster and maintain a strong understanding of the customer's business goals and challenges, acting as the primary source of contact
• Provide industry guidance on both product and advertising strategy to aid customer in developing a cohesive marketing plan
• Prepare and manage regular customer meetings: Leading weekly status meetings, delivering Quarterly Business Reviews
• Coordinate with Product Management on customer business needs and product and solutions roadmap alignment
• Communicate effectively with Sales and Engineering teams to provide top of the line customer support

Waltham, Massachusetts, US

• Managed a portfolio of agency and top tier publisher accounts to communicate/negotiate campaign details, provide inventory forecasts, and discuss additional revenue opportunities
• Educated clients on utilizing AdDaptive’s Platform and how to gain the most actionable targeting from offline data (B2B and B2C)
• Owned campaign performance, KPI’s and pacing; while constantly seeking opportunities for optimization
• Master of programmatic media technologies, including DSPs, DMP, 3rd party data, ad servers and ad exchanges
• Worked with HTML and CSS for creative aspects of campaign construction
• Analyzed data in Excel and Google Analytics

Rochester, NY, US

• Key member of the team responsible for the Walmart relationship, the largest account for the company.
• Served as lead for creation of content for Facebook, Instagram, Twitter and Pinterest platforms
• Identified and analyzed trends on all social media platforms
• Manually interpreted raw data to derive content themes for specific segments of the brand
• Generated client ready-reports and responded to a wide variety of ad hoc requests
• Trained clients on the Brand Networks platform and created training guides to supplement individualized education

Tampa, Florida, US

• Managed over 45 partner stores serving as their key point of contact for Retail Management regarding warranty claims and customer service issues, and utilize problem solving skills to eliminate issues efficiently and.
• Served as the field consultant for product placement and promotional campaigns
• Identified localized building trends and customized needs based on that intelligence
• Developed sales planning and tactics to increase store revenue and overall account profitability
• Obtained competitive intelligence and trends of building codes throughout the region
• Accountable for marketing and advertising of a number of product lines

Overall responsibility for the day to day operations and customer experience of a fast-paced, growing small business in the recreational marine industry.Created and executed marketing strategies to build customer base, increased revenue by 18% in 2012 and 21% in 2013. Developed and maintained repeat customer relationships from a year to year basis. This.

Bachelor Of Arts (B.A.), Business, Management, Marketing

Education record