Emily (Franklin) Haley Email & Phone Number

Melbourne, VIC, AU

Lead four-person communications team responsible for developing and executing annual organizational and project communications plans and tactics including websites, email newsletters, outreach materials, social media outreach, media relations, and advertising. Collaborate with organizational executives, board members, external partners and staff to execute.

Melbourne, Australia

• Founded and manage freelance consulting firm to support nonprofit clients with communications strategy and fundraising. Key accomplishments:
• More than doubled the social media following on Instagram, Facebook and Twitter for environmental nonprofit client between May 2017 and December 2017. Increased engagement by more than 40% over previous year time.
• Increased annual film festival attendance for nonprofit client by 35% over previous year through integrated campaign incorporating owned, earned and paid media strategies.
• Established brand guidelines, communications plan and editorial calendar for leading environmental nonprofit working to protect the Boundary Waters Canoe Area Wilderness.
• Raised $25,000 in new grant funding for community development organization working with Somali and East African immigrants in Minneapolis.
• Designed print and digital communications materials including social media graphics, invitations, thank you cards and advertising placements for clients.

Melbourne, Australia

• Managed community grant and sponsorship program and coordinated communications strategy for global renewable energy developer, owner and operator.Key responsibilities:
• Managed seven community grant programs representing more than $500,000 in annual local support. Responsible for community investment program guidelines, program schedule, budget, promotion, and evaluation.
• Responsible for sharing, responding to, and monitoring content on Pacific Hydro’s social media channels.
• Wrote, edited and coordinated internal communications functions for business units in Australia, Chile and Brazil.
• Supervised Community Investment and Communications Coordinator; led weekly team meetings on internal and external communications strategies.

Melbourne, Australia

• Coordinated internal and external communications functions and administered community grant program for global renewable energy developer, owner and operator.Key accomplishments:
• Administered four community grant programs totalling more than $250,000 supporting over 45 projects in regional Australia. Coordinated fund promotion, fund decision-making panels, presentation ceremonies, payments.
• Wrote, edited and coordinated internal communications including emails, presentations and video scripts on organisational restructure for business units in Australia, Chile and Brazil.
• Created team editorial calendar to coordinate internal and external communications for the Australian business unit. Facilitated weekly team meetings.
• Established a heightened social media presence across Pacific Hydro’s social media channels.
• Designed communications collateral including fact sheets, print advertisements, digital advertisements, and presentations to support internal and external communications programs.

Greater Minneapolis-St. Paul Area

• Directed communications strategy for $2 million environmental nonprofit organization focused on corporate sustainability, agriculture, air quality and environmental policy. Responsible for enhancing the organisation's.
• Established integrated communications plan and content calendar to meet organisational, fundraising, and program objectives. Measured and reported on plan performance monthly to gain insights and make adjustments as.
• Pitched story on behalf of several Fortune 500 companies embarking on a corporate sustainability partnership. Gained more than ten earned media placements in local and national outlets. Earned media stories earned more.
• Increased email marketing open rates from 10% to 25% to list of more than 5,000 recipients. Implemented email segmentation plan based on audience interests and behaviours.
• Co-led strategic planning process to establish annual organisational goals and objectives. Worked with organizational leadership to draft, revise and adopt organisational core values and long-term vision.
• Collaborated with staff, external stakeholders and branding consultant to develop brand identities, standards and guidelines for clean air and agriculture programs.

Greater Minneapolis-St. Paul Area

• Directed communications and fundraising functions for nonprofit organisation dedicated to solving environmental problems by collaborating with leaders in business, government and nonprofits. Responsible for general.
• Facilitated, coordinated and implemented organizational name change and visual rebranding effort, including management of RFP processes and vendor relationships.
• Managed organizational website redesign process, including RFP process and vendor relationships. Coordinated input gathering and feedback on site architecture and content strategy. Wrote and edited all website copy.
• Managed media relations, acted as spokesperson, and provided support and consultation to other members of staff who interfaced with the media.
• Prepared pitches and designed presentations for corporate partners and other key funders to support new program ideas or to provide general operating support for the organisation.
• Drafted and submitted general operating grant requests to corporate, community and family foundations. Raised more than $15,000 in general operating grants, annually.

Greater Minneapolis-St. Paul Area

• Managed organisational communications strategy. Wrote and produced content for various communications platforms including marketing emails, website, social media, presentations, annual reports and the press. Designed.
• Persuaded organizational leadership to establish communities on Facebook, Twitter and LinkedIn. Developed the organisation’s integrated social media strategy and presence from the ground up.
• Led marketing and promotional efforts for all events, including content generation, editing, promotional partnerships and advertising. Environmental Initiative hosts between 8-10 events per year.
• Managed annual Environmental Initiative Awards gala event, including associated budget and fundraising goals. Increased gala attendance from 350 to more than 450 attendees annually. Increased and met corporate.

Greater Minneapolis-St. Paul Area

• Provided support to project managers and directors on a range of environmental projects addressing air quality and sustainable land use practices. Coordinated logistics for all event programming including event space.
• Led outreach efforts, including direct mail, email, cold-calls and face-to-face meetings for Project Green Fleet, a voluntary diesel emission reduction program providing school districts with financial incentives to.
• Led the transition to a content management system for the Project Green Fleet website as part of outreach efforts. Developed all website copy, and was responsible for ongoing website administration.
• Coordinated multiple media events in Greater Minnesota to share outcomes of diesel emission reduction efforts through Project Green Fleet. Drafted and sent media releases; acted as spokesperson on behalf of the.
• Organized logistics for all event programming including event space, registration, attendee nametags, catering, facility needs, A/V equipment and more.
• Managed records, email distribution lists and mass email formatting in organisation’s CRM database.

Collegeville, Minnesota - USA

• Led communications, grant writing and membership functions at environmental and outdoor education center serving primary and secondary students, university students and the general public. The one-year fellowship.
• Through consistent donor communications and outreach, added over 100 new Outdoor University members, exceeding the organisation’s goal by more than fifty percent.
• Wrote and submitted grant proposals for environmental education programs and land stewardship projects. Secured three new sources of grant funds for the organisation.
• Designed layout, wrote articles, solicited guest authors, and edited content for the quarterly newsletter, Sagatagan Seasons.
• Managed website and email marketing communications platforms, content strategy and editorial calendar.
• Planned and managed land conservation conference which included a keynote speaker, multiple breakout sessions and attracted more than 200 attendees.

Monticello, Minnesota - USA

• Provided communications support to engineers, environmental analysts and government relations staff for nuclear power plant operations in Monticello, Minnesota. Roles and responsibilities:
• Prepared presentations and supporting materials for stakeholder meetings with federal agencies, state agencies and the general public.
• Wrote and edited content for environmental compliance reports submitted to the United States Nuclear Regulatory Commission.
• Reviewed and revised internal environmental and safety procedures.

Master Of Arts (M.A.), Strategic Communications

B.A., Political Science, Environmental Studies