I am the Co-Founder of leading global employer branding consultancy, TheTruthWorks. After experiencing the impact of a poor company culture more than once in my career, I became passionate about helping to change that. I believe that Truth is the most powerful tool a company has when it comes to attracting and retaining talent. Truth helps build trust which is in desperately short supply in the employer/employee relationship today.With clients ranging from exciting scale up unicorns to the largest football group in the world, I know a thing or two about how to engage colleagues to achieve business goals. I am also the former (award-winning) Head of Employer Branding at Booking.com overseeing attraction and retention comms strategies for 70+ markets from the Netherlands to China while supporting their Women in Tech and DEI initiatives.On a personal note - give me a karaoke mic and I think I am Tina Turner.Why trust me?• 17 years in marketing, branding, employer branding and recruitment marketing. • Former Head of Employer Brand at Booking.com • Led EB for 75+ countries from China to India to The Netherlands. • Clients have included global powerhouse brands like Dove, Sony and Absolut to exciting scale-ups like Mollie, ClearBank and Aiven.• Keynote speaker on Employer Branding for companies like Deloitte, BCG, LinkedIn and many more•I write about employer branding when I can - check out the past articles on my profile.• Mum of two who walks the talk on flexible working with our employment practices (4 day week and more.)•You can read my recommendations from former colleagues and clients on my profile. Their endorsement means a lot. •I am always truly myself on here, even if I make myself cringe at times. Truths I like to share on LI are focussed on #employerbranding #employeeengagement #employeeexperience #peopleandculture #recruitment #womenfounders #leadership #inclusion #equity #parenting #flexibleworking