With over eight years of experience as a Digital Marketing Professional and six years as a Marketing Data Analyst, I help businesses uncover hidden insights and optimize their marketing strategies using data. I have a unique background that combines data analysis, marketing, and attribution, which enables me to understand and solve complex business problems from multiple perspectives.As a Freelance Consultant, I work with CEOs and marketing teams to analyze customer data, identify key touchpoints and journeys, and provide actionable recommendations to improve retention and acquisition. I use various tools and techniques, such as Excel, SQL, Power BI, Google Analytics, and data visualization, to transform, present, and communicate data effectively. I am passionate about data fluency and data storytelling. I constantly seek to learn new skills and update my knowledge. I am proud to have assisted several clients in the B2B space, SaaS, Health, Beauty and retail/e-commerce space to achieve and optimize their marketing and business goals.