Emily Ford Email and Phone Number

Working on the Stellantis account, with global brands of Vauxhall and Spoticar. Key responsibilities and achievements include:• Creation and management of the social media content calendar for all major social media platforms. Organising at least 25 content releases per month and collaborating with other agencies and the client to complete ad-hoc content requests as required• Excellent stakeholder management, including daily liaison with clients to approve and adapt content and communication to ensure the correct ways-of-working processes are continuously followed• Post campaign analysis of content performance for each social media platform individually, focusing on reach, impressions, engagement and engagement rate as key metrics. Within this, strong communication skills by presenting the monthly reports to senior clients and offering insight-driven, strategic guidance• Improvement in all reach and engagement on all platforms for Vauxhall after I implemented a rigid UGC strategy to the content plan after identifying this as a growth opportunity• Proficient in Sprinklr to schedule content and report post performance• Daily community management on all social media platforms using both Sprinklr and MetaBusiness Suite

I was part of the Integrated Marketing team whose responsibility was to provide audience, brand and franchise insights to all pillars of the organisation from executive level downwards. Key responsibilities and achievements include:• Presented to over 300 internal and external stakeholders three times a quarter• Analysed EMEA wide data to create franchise specific presentations which I shared to senior stakeholders in all lines of business once a quarter. Specifically, provided pivotal insights andstrategy direction for the repositioning of Mickey and Minnie Mouse in FY23/24• Presented an insight informed redirection for pre-school strategy to over 300 internal andexternal stakeholders which helped inform a company-wide strategy change• Communicated with all lines of business to provide ad hoc research and strategy directionfor EMEA wide activations, partnerships and licensee collaborations• Independently created and managed a research project that investigated the role that socialmedia influencers play in brand promotion among the Gen Z audiences. Presented these insights to over 100 stakeholders which helped inform growth opportunities for all brands and franchises• Trained over 50 colleagues on how to use the X-LOB Research Dashboard to self-serve insights. Oversaw the day-to-day management of the platform• Dairy management of the Director of X-LOB Research and Insights, including diary and people management and meeting and room bookings• Attended brainstorm and ideation sessions on how to grow and strengthen Disney’s IP• Proficient in Microsoft Office applications, specifically the use of PowerPoint/ Keynote tocreate presentations