Commercial strategy. Marketing and Communications. Brand development. Sales Effectiveness. People and Culture for excellent Sales & Marketing teams.

Promoted the critical need to invest in commercial pre-opening infrastructure to drive robust commercial brand strategy at grass roots so that new hotels were optimised to deliver immediate revenue to owners. Designed and developed the resource requirements, framework of best practice, internal organisational support requirements and tool development to ensure new hotels were opened in an aligned way all over the world.

Delivered significant revenue for a portfolio of iconic luxury and boutique hotels across Europe. Specialising in the luxury travel market to target discerning travellers to experience luxury brand excellence, drive owner satisfaction and pride and deliver financial performance.

Delivered significant revenue with oversight of multi-branded offerings in Budget, Midscale, Upscale and Luxury branded properties throughout the diverse geographic region of Middle East & Africa (MEA). Leading strategic plans to enable local commercial teams to harness significant company resources to deliver brand experience and competitor advantage relevant for each brand in each market. Successfully grew market share despite significant challenges in a volatile region including economic… Show more Delivered significant revenue with oversight of multi-branded offerings in Budget, Midscale, Upscale and Luxury branded properties throughout the diverse geographic region of Middle East & Africa (MEA). Leading strategic plans to enable local commercial teams to harness significant company resources to deliver brand experience and competitor advantage relevant for each brand in each market. Successfully grew market share despite significant challenges in a volatile region including economic pressures, war and natural disasters. Show less

Orchestrated the sales enablement strategy for regional and local sales teams across Asia, Middle East & Africa that ensured sales teams had all the training, tools, systems and expertise to proudly represent the Company and deliver sales performance.

Provided sales leadership to Hotels in the Hunter Valley, Newcastle, NSW Central Coast, Sydney CBD, Canberra, the National Convention Centre Canberra and catering at the Australian Parliament House in Canberra. Successfully lead the geographically spread team to leverage synergies and cross market selling to deliver sales revenue into 1,800 Hotel rooms and 2 Convention centres which seat up to 10,000 people meeting.

Lead the revenue management strategy and deployed that strategy across a geographically and culturally diverse portfolio of 10 hotels. Responsible for setting budgets, business goals, forecasting and monitoring performance and managing pricing strategy through the right channels to optimise revenue performance of the region.