Co-Founder of SubSocial, a marketing and branding agency supporting subscription box businesses. SubSocial helps female entrepreneurs grow their lists, increase revenue, and spend more time living and less time selling.

- Head of marketing and sales department- Oversaw sales team delivering approximately one large-scale RFP or pitch, or other type of high-visibility recap/pitch every 10 days, ranging in account size from $40,000 to $40,000,000- Delivered organizational impact through designing and building strategies to drive client acquisition and retention, increase brand recognition, and effectively tell the OpAD story- Developed promotional strategies within and across markets to drive sales, while protecting brand equity and maximizing ROI. - Standardized more than 80 templates, positioning, and processes for client deliverables and business pitches- Collaborated with senior leadership to optimize efficiencies, deliverables, distribution, and communications- Supported the ideation, strategy, and roll-out of the company’s first established business goals, inclusive of blueprint and roadmap with three brand pillars and more than 20 separate targets to achieving those pillars. This was done in an effort to direct departments and curate a growth mindset amongst leadership, and laid framework to improve team morale, efficiencies, output, and opportunities- Served as resource for team personnel development for internal and external client-facing communications, as well as department positioning as new departments were created- Cultivated an inclusive workplace for new team members while also championing the establishment of the DE&I committee

- Structured and led MPS’s digital strategy vertical, managing all high-profile client accounts and campaigns, from ideation to implementation: proposals, vendor programming, reporting, corporate communications, website development and optimization, virtual events, tele-town halls, mobile, robo-calls, text, email campaigns, television, connected TV, programmatic, native, social display, social strategy (organic and paid), branding and graphic (static and animated) design, and direct mail- Pitched and grew new business for existing and potential clients, expanding MPS’s scope and billings- Stood up and managed all new client and coalition branding and digital programming- Managed and grew a dynamic strategy and communications team comprised of internal staff, freelancers, and vendor partners with a focus on exceptional team culture and communication- Developed an internal management and campaign reporting structure to enhance client-facing communications and improve quality of final products and deliverables- Positioned and advised the optimizations and targeting tactics for NYC Census’s 34 media campaigns across 27 languages, generating nearly 1M clicks, reaching more than 1.23M New Yorkers to achieve a historic 61.8% self-response rate, outpacing most major US cities and the Census Bureau’s pre-COVID goal of 58% for the NYC area- Designed award-winning strategy and creative (2 Gold Pollies, 1 Bronze Polly) for MPS’s work on ballot referendum regulating Airbnb in Jersey City and Carbon Free New York's Tele-Townhall on Carbon Pricing in New York- Organized and managed the digital media and tele town hall program educating New Yorkers on benefits of carbon pricing, resulting in over 200K impressions with a click-through rate of 2.83% on Facebook and 3.56% on Twitter, more than 3 and 4 times the industry averages, respectively; attendees included advocates, electeds, NYS Assembly and staff, the NYC Department of Education, and City Council members

- Established and managed digital acquisition vertical - Conceptualized and executed on strategy for all paid media and marketing acquisition, including organic social, 27 paid social, search, and display campaigns, featuring 60+ unique ads across these platforms, which result in direct growth of qualified leads per month - Increased qualified traffic growth more than 40% since launching digital vertical - Developed weekly C-Suite reporting, influencing strategy and targeted spend - Liaison to corporate venders, specifically managing our internet marketing team - Drove lead and opportunity growth through curated, high-touch member experiences - Oversaw new website development, including design, content migration, and user experience - Created and edited marketing materials, Salesforce email campaigns, and PURE’s Annual Report to Members, featuring client interviews, innovative insights, and financial condition - Designed and built the first in-house digital version of PURE’s Annual Report to Members

- Proposed and implemented new social media and branding strategies- Doubled Instagram follower base (increased by 33k) during June 2016 - Created daily/weekly content for Facebook, Twitter, Instagram, and website- Engaged with fan base to deliver “fan experience” and ongoing connection with show

-Developed preseason mobility training program for basketball team-Taught weekly all-level, challenging Vinyasa style class to students and faculty

-Engaged with fan base to deliver “fan experience” and ongoing connection with show-Proposed and implemented new branding strategies

-Coordinated behind the scenes logistics as point person throughout event weekend -Created structure and generated excitement amongst fan base and participants-Organized travel and hotel accommodations for various talent appearing at event-Recorded meeting notes and created and reviewed tasks leading up to event weekend

Yoga instructor of an all-levels, challenging vinyasa style yoga class during the summer of 2014 to the Wilmington community as part of a Whole Foods health initiative.

Co-Leader for Girl Scouts of America of Brownie level Girl Scouts, ages 8-10 years old.