Emily Friesen Email & Phone Number

Olympia, Wa, Us

Rancho Cucamonga, California, Us

Built a communication and brand-building strategy to lead a conserved credit union into a healthy growth cycle. Working collaboratively with senior leadership and business units, we increased significantly increased capital while growing assets.Developed and executed a strategy to automate 90% of marketing programs. Through close collaboration with internal partners, bringing in new technologies, and evolving the talents of the marketing team, I established trust, met strategic goals, and required minimal increases to the marketing budget.Developed a complete digital marketing strategy and working with internal partners to introduce new products and features to increase share of wallet in existing markets, and build presence in new markets.Executed a complete brand refresh. By gaining buy-in from all levels of the team, and strategically preparing members, the rollout was well received and laid a foundation for future growth.Leading the Learning & Development team, implemented a centralized SME model to increase efficiency, while ensuring consistent training standards across branches.

Morgan Hill , Ca, Us

Foothill Ranch, California, Us

- Oversee the marketing and business development teams for the largest postal credit union in Southern California.- As a member of the Executive Team, develop long- and short-term strategic direction for the credit union, regaining a "well-capitalized" designation from the NCUA and sustained profitability.- Implemented a key shift in strategy to focus on membership niches gaining market share, while growing core postal and federal groups- Brought many outsourced/agency services in-house and renegotiated vendor contracts, reducing marketing budget by 30%- Simplified overall product offering, implemented a MCIF system, and launched a mobile app- Refreshed the visual brand to better reflect the credit union's heritage

Santa Ana, Ca, Us

Managed marketing efforts of two key business lines at the nation's largest educational credit union, including the development of annual marketing plans, target market analysis, and both mass and targeted promotions.- Created cost-effective campaigns that increased annual membership growth from 4% to more than 6%, while reducing average acquisition cost from over $100 to $40.- During a time of economic decline, created membership promotions that resulted in 25% growth over the same period in the previous year.- Developed innovative approaches to grow new retirement and investments business lines, resulting in 500% new business growth over three years.

Led candidate and strategic board in developing and implementing a campaign strategy.- Built and maintained relationships with community and State leaders.- Managed ad agency and freelance designers to develop campaign identity, collateral set, website, and direct mail pieces.- Built grassroots effort of more than 200 active volunteers.- Conducted extensive public relations and media training with candidate.

Santa Barbara, California, Us

Collaborated with Account Manager and CEO to develop strategy and implantation plans for marketing and public affairs campaigns at a nationally-recognized firm.