Heaven’s Door Whiskey

MHUSA Portfolio

Glenfiddich Scotch (William Grant)Grey Whale Gin (Deutsch Family)Cincoro Tequila

400 Conejos Mezcal (Proximo) National Tour Chicago Gourmet | Las Vegas Food & Wine | Austin Food & Wine | San Diego Food & Wine | Palm Springs Food & Wine

Brand Launch NV/AZ

Craft Brew Alliance - Kona Brewing Company- Summer 2017 Liquid Aloha & Little Friday Heaven Hill - Cold Spell Mint Whiskey Launch Gallo Spirits - New Amsterdam Vodka - 'DAM on DRAFT - Kegged Cocktail National Program/LaunchProximo Spirits - Three Olives Vodka Apples & Pears/Pink Grapefruit Launch - National Sampling Program

New Amsterdam Vodka, Shellback Caribbean Rum, Viniq, Camarena TequilaCreated Programming & Managed the day to day activity of 3 full time On Premise Field Marketing Specialists - South Florida, Chicago, and San Diego.

elit by Stolichnaya - NYC/Miami/Vegas/LA

Was accountable for managing and tracking KPI performance of 10 Field Marketing Reps within 10 National Cities, each managing roughly 45-60 active and new accounts. Worked closely with Heaven Hill local teams and the local distributors as a liaison with the FMRs in each individual market. Assisted in the pre-planning/budgeting of the specific program activities in each market, including volume planning, spending initiatives, and KPI objectives. Monitored FMR brand performance and provided recommendations as required, ensuring the Heaven Hill program objectives were achieved. Managed FMR budgets so that spending stayed within assigned budgets. As well as monitoring effectiveness of FMR marketing mix, making recommendations on adjustments needed to ensure investment efficiency.Was additionally responsible for developing long-term strategic plans in conjunction with management and within brand principles. Developed annual marketing business plans and tightly managed national programs in support of the strategy and business plan. Helped to develop and manage annual advertising, public relations, merchandising and promotion budgets.

Provided continual customer service and support to accounts, managed all sales and marketing initiatives with in said accounts. Specialized in on-premise accounts with some responsibility for off-premise accounts - educated bar owners, managers and bartenders on liquor brand. Merchandised brand at on and off-premise accounts in order to achieve distribution goals and develop accounts. Sales Dutieso Participated in customer and distribution sales presentationso Achieved monthly program goals o Secured advantageous brand positioning and POS/display spaceo Identified and adapted to competitive sales trendso Entertained clients and potential clientso Managed local T&E budgetMarketing Dutieso Executed sampling nights in local market during the program• Was responsible for on-site management of event and promotional modelso Assisted National Program Director in identifying local fashion events or retailers to partner with in each marketo Assisted National Program Director in executing large scale events in market o Sourced and executed local events that serve target demographico Executed advertising, merchandising and PR eventsCustomer Service Dutieso Developed and maintained relationships with customers by visiting accounts, attending social and promotional events, and staying up to date on account/market/competitive conditionsAdministrative Dutieso Traced account visits, featured products, merchandising, and POS/display informationo Booked, tracked and reported all sampling activitieso Managed storage unit and inventory in unito Ordered POS inventory through home office when necessaryTraining Dutieso Trained account staff on product knowledge and product tasting in order to increase saleso Trained promotional models on product knowledge and protocol for sampling and marketing events

Responsibilities include the managing of both on and off premise accounts in NY Metro & Northern New Jersey ensuring appropriate follow-through, assisting the distributor sales representatives and accounts in attaining their sales and distribution objectives.Monitoring sales, depletions, pricing, & POS.Developing/implementing long & short term strategies in conjunction with Senior Management

Project Manager/Event ProducerManaged New York Pop Up Store Location (Windows’s Live Portrait Studio) and integrated campaign introducing consumers to Windows Live Spaces.Portraits of Mom was an integrated campaign where consumers across the nation were encouraged to pay homage to their mom by creating a Windows Live Space dedicated to her. Consumers in New York & San Francisco got the FULL experience in the Windows Live Portrait Studio where family portraits were professionally shot, edited and uploaded. Several high profile moms were chosen to kickoff the campaign and create buzz.The Unique digital studio featured top photographers who shot young families in a variety of fun poses. After the photo session, family members engaged with a Windows Live Photos Gallery tech who showed the guests how to upload, edit, share, and publish the photos session using Windows Live & Windows Vista. A Windows Live Space was created for each family. Guests walked away with beautiful complimentary portraits to save & share, and a full understanding of Windows Live & Windows Vista.

Project management for experiential event marketing program, launching Pepsi Co.’s newest beverage, Tava.Responsibilities included the overseeing of all program elements including, Client Relations, Budget Management, Purchasing & Vendor Selection, Preproduction Planning & Sourcing, as well as Event Logistics & Onsite Activation.The goal of the program was to drive awareness & trial of Tava, Pepsi’s newest soft drink. The Tava program infiltrated deep into core markets and provided rich, brand-right introductions, igniting buzz during the pre-launch phase.

St Germain

Manage the execution of all trade and consumer focused promotional & educational activities in pre-determined key accounts within the marketplaceBuild & sustain effective, professional relationships in the NY Metro area with Bacardi’s sales team, Empire Merchants Distributor & the on premise customerManage assigned budgets, track & measure program results, provide insightful program & market feedback to assist in overall program customization.

Responsibilities included the sales promotion of Jim Beam Brands to high visibility On-Premise Accounts in Queens and Westchester Territories. Developing and maintaining positive working relationships with targeted accounts and distributor sales people to achieve account standards, thus delivering increased volume growth and brand awareness with target demographics

Primary responsibilities included effectively selling, merchandising and promoting a portfolio of over three hundred domestic and European high-end quality, craft beers. Days were spent independently in designated Manhattan Territory working closely with retailers to ensure in-depth product knowledge and customer satisfaction and performing all related tasks with total commitment to affect a continuously positive and supremely powerful sales outcome.