Emily Fu Email & Phone Number

Taipei City, Taiwan

台灣 臺北市

Work with cross-functional teams on strategy development and execution to drive efficiency and resources optimization.

台灣 臺北市

Delivery of the MOST projects and assisting with digital marketing and analytics-related classes.

台灣 臺北市

Quantitative customer base analysis and time series techniques for competition detection and assessment.Journal Publication and Conference Proceedings: •Huang, Chun-Yao and Fu, Shih-Wei, 2020. Public-private Collaborations in a Dunkirk Moment. Knowledge Management Research & Practice.•Fu, Shih-Wei and Huang, Chun-Yao, 2019. Analyzing market competition through the lens of competitors' customer base acquisition and attrition: A VAR approach, INFORMS Marketing Science Conference, Rome.•Chen, Y. S., Fu, S. W., Yen, K. C., & Hsu, S. C., 2016. The relationship between self-identity and work performance in teams: The mediating effect of extra-role behavior. IACMR Conference, Hangzhou.Grading students' exams, holding office hours, and leading recitation sessions.Debriefed in class and provided additional feedback on students' reports and advice on learning and careers.Related courses:Courses: Undergraduate, MBA ．Digital Marketing ．Marketing Analytics．Digital Technology and Customer Management ．Industry Technology and Market Foresight

台灣 臺北市

Identify business opportunity with valuable financial analysis to support top management team in decision making. Ensured cards performance by product portfolio analysis, effective resource allocation.•Identified and monitored drivers and cost per account of each product to enable cards marketing department to develop competitive strategies. •Utilized financial models to choose the most appropriate product features and define the strategies of new products by evaluating P&L impact under multiple simulation results. Successfully launched new products in 2011~2013: Eva World Card, Eva Titanium, and Cash Infinite. 105% achievement of target. •Improved monthly tracking reports of association rebate for better forecasting and analyzing the trend as well as more precise budget planning.

台灣 臺北市

Managed and supported service/strategic initiatives, from ideas generation, feasibility study, and implementation to on-going management. •Won the “Spot Award” in 2008. Got recognized the development effort on broadband project, FET Big Broadband service, innovative product line and pioneer in entering new market.•Successfully led messaging business owners, design on the UMC (Unified Message Center) through cross-functional communication to implement SMS/MMS unified interface on web. Work on user-oriented design and boosting sales up 20% in 2009.•Built up intelligence & Insight team to drive business from an” Outside looking in perspective” by conducting business analysis, creating valued-added service product strategies advisory. Two strategic initiatives: Application Store-FET S Mart, and e-book (with Eslite Bookstore).•Monitored Mobile service performance monthly with aligned strategy.

台灣 臺北市

Directed the teams of 13 people for product marketing aspects of e-commerce and value add services.•Increased on-line printing sales through new size photos and album bundling, resulting in 60% usage increase after the key promotion period.•Developed and executed e-commerce launch plans including product positioning, competition analysis, integrated marketing communication plan, training programs, customer care support, etc. Created the consumer awareness in So-net’s commerce and established initial client base. Up to $10 million revenue.•Implemented e-commerce consulting services practices for e-commerce operational success, generated doubled sales growth in Cosmetics, Travel, Food channels.•Moved up So-net e-commerce ARO ranking to No.12 from No.21 by optimizing channel performance via SEM, SEO, and email. And got top 12 finalists of e-21 in 2006.

台灣 臺北市

Planned, developed, and directed execution of the product development and marketing activates. •Repositioned and packaged the ISDN product, image, and theme as SME solution, resulting in 200% sales increase and created successful package design of ISDN product.•Process improvement of ADSL by established ADSL on line application system. Generated annual revenue of $170 million in 2000.•Directed the team of IDC up to 3 people. Managed the Co-location performance and strategic action steps on customer retention program.•Developed the “Helper”, the single sign on interface for customer. Unified the on-line bill information, customer service, and value-added service registration on web.

博士, Business Administration, Management And Operations

Examining the temporal dynamics of competition through customer base analysis. Journal Publication and Conference Proceedings: •Huang.

Master'S Degree, Management Science