• Led a company-wide iOS launch readiness program involving cross-functional partners and vendors in the USA, England, Singapore, India, and Philippines that reduced severe bug occurrence by 75% and ensured developer preparedness for new OS features• Established and analyzed dogfood programs, in-app surveys, logs, and other sources of user experience feedback to equip cross-functional teams with actionable insights on user pain points• Accelerated bug fixes by creating dashboards to… Show more • Led a company-wide iOS launch readiness program involving cross-functional partners and vendors in the USA, England, Singapore, India, and Philippines that reduced severe bug occurrence by 75% and ensured developer preparedness for new OS features• Established and analyzed dogfood programs, in-app surveys, logs, and other sources of user experience feedback to equip cross-functional teams with actionable insights on user pain points• Accelerated bug fixes by creating dashboards to surface top user issues and by using SQL and R to demonstrate the impact of product quality on topline business metrics• Advocated for inclusive and accessible design by testing screen reader usability across the family of apps and ensuring that product roadmaps included formal commitments to users with disabilities• Conducted actionable competitive research highlighting user sentiment, industry trends, opportunities, and risks Show less

• Applied statistical techniques such as Lasso regression, chi-square hypothesis tests, and multivariate imputation to identify the core drivers of customer satisfaction and design more effective advertiser support operations

• Optimized A/B testing for online advertisements by individually developing and implementing fixed horizon statistical methods, ultimately reducing the false positive rate from 53% to 5%• Decreased paid media costs by designing an internal marketing analytics platform, considering factors such as data integrity, information architecture, and compatibility with existing tooling