I am responsible for developing and executing comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our portfolio of products. I collaborate closely with cross-functional teams including sales, and engineering to position our products effectively in the market, understand customer needs, and develop compelling messaging and content.Key Responsibilities:Strategic Product Positioning: Develop and execute product positioning strategies that differentiate our products in the market and resonate with target customers.Go-to-Market Strategy: Lead the development and execution of go-to-market plans for new product launches, ensuring alignment across all departments and driving successful product introductions.Market Analysis: Conduct market research and analysis to identify market trends, competitive landscape, and customer insights to inform product strategies and messaging.Messaging and Content Development: Create compelling messaging, value propositions, and sales collateral that effectively communicate the benefits of our products to target audiences.Sales Enablement: Collaborate with the sales team to develop sales enablement tools and materials, including presentations, battle cards, and training sessions, to empower the sales force to effectively sell our products.Marketing Campaigns: Develop integrated marketing campaigns that drive awareness, engagement, and demand generation for our products.Customer Insights: Gather and analyze customer feedback, market data, and industry trends to identify opportunities for product innovation and improvement.Performance Measurement: Define key performance indicators (KPIs) and metrics to track the effectiveness of product and marketing initiatives and drive continuous improvement.

My role involved managing and executing marketing strategies across multiple platforms to boost the visibility of the company's offerings. I led cross-functional teams, fostering collaboration to craft comprehensive marketing initiatives spanning digital platforms, advertising, social media, content development, and demand generation.I was tasked with staying on top of the industry's dynamics, pinpointing key demographics, and tailoring approaches to captivate and connect with them. Furthermore, I delved into market trends, competitor moves, and customer feedback to refine our marketing tactics and demand generation.

Hired to devise and implement a comprehensive strategic marketing plan, overseeing all associated budgets and content strategies for campaigns, customer engagement programs, and product launches. Supervised all marketing communications and promotional activities while fostering cross-functional collaboration to optimize companywide initiatives and streamline lead process improvements. Spearheaded the planning and execution of HubSpot Marketing and Sales CRM, significantly enhancing department efficiency. Directed the development and execution of annual marketing plans and tactics, aligning with the company's business goals and objectives. Managed the company website to industry standards and orchestrated paid and organic search programs to consistently drive brand awareness and lead generation. Developed and executed a communications program aimed at bolstering awareness and credibility within the industry. Collaborated closely with Sales to cultivate lead generation opportunities from both new and existing customers, contributing to the creation of tools, materials, and presentations to support revenue goals. Tracked and reported on performance metrics, leveraging data analytics to continually refine demand outcomes. Led the design, development, and implementation of new systems and processes to enhance efficiency and effectiveness. Fostered and managed relationships with agency partners and independent content creators to maximize marketing impact.

Acting Marketing Leader/Director - November 2019-June 2020 Develop content and provide marketing campaign execution. From promoting products and solutions (on and offline), to providing product marketing support, to collaborative support on presentations and customer facing events and materials.Responsible for ensuring optimal visibility for the Panasonic products for material flow management in manufacturing and creating key demand generation program strategies by creating and distributing various content (blogs, success stories, whitepapers), print and multimedia materials (collateral, video), and supporting promotional events and activities (conferences, webinars). Execute an overall demand generation content calendar that includes programs, case studies, webinars, email marketing, social media, live events, etc. Development of the content, design and production of all materials to effectively support Demand Generation initiatives including Event Management & participation. Work with sales to determine ongoing improvements to the lead flow and reporting (Tracking results & taking action based on those results) Responsible for management of product collateral content (including website & division placement).

Report directly to the CEO and manage the marketing team.Develop and manage the marketing strategy aligned with company objectives.Oversee the sales & marketing budget.Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.Creation and publication of all marketing material in line with marketing plans.Planning and implementing promotional campaigns.Manage and improve lead generation campaigns, measuring results.Overall responsibility for brand management and corporate identity.Preparing online and print marketing campaigns.Monitor and report on effectiveness of marketing communications.Manage the day to day activities of the marketing team.Work closely with product management team to define marketing materials and programs.Manage social media presence and direct programs to improve social media reputation and recognition.

Create strategic campaigns and implement for lead generation, new business development, customer awareness and brand development.Monitor and track campaigns to ensure leads are being nurtured and content is adequate to target audience.Work with social media team to create strategies to promote current campaigns.

On corporate branding team to ensure the brand is being used correctly, both internally and externally.Monitor team projects to ensure deadlines are being met and goals are being achieved.Manage department budget and invoice approvals.Work with Marketing Automation Manager on reporting and ROI for current/past campaigns. Strategize and make changes as needed.

Work closely with marketing team and sales representatives to coordinate and execute initiatives directly related to the overall marketing plan.Organized, managed and executed company trade show calendar of over 100 shows year round.Managed the logistical details associated with attending and presenting at trade shows and other marketing relate events.Build and maintain strong partner relationshipsCoordinator and organize the inventory of promotional items and booth graphicsMain point of contact for exhibit warehouse and manager of all trade show propertiesMaintain the trade show budget, produce monthly reports on ROI and cost analysis of shows

Responsible for developing and nurturing a professional relationship with clients and designated Spoon team members.Executed programs in a cost and time-effective manner, working with internal and external creative resources. Tasks include creating proposals and quotations that represent Spoon Exhibit Services, Inc. value-added capabilities to prospective and current customers.Manage upcoming due dates, client needs and provide detailed information of goals and objectives of client’s trade show program.Provide recommendations for improvement and assist in the development of long range plans and goals for the team.Maintain control of cost effective strategies and ensures levels are within budget guidelines.Responsible for the initiation, planning, development, coordination and execution of all marketing concepts for the client’s trade show program.

Manage Salesforce.Com CRM Database SystemManage and conduct list purchase, data cleansing, account classification, contact verification and other tasks.Manage Valient Solutions website properties including valientsolutions.com, iautocentral.com, idealerpoll.com and several others.Develop lead tracking and fulfillment system for all inbound leads from our website, telephone inquiries, mail inquires and other sources.Develop Enthuseum direct target mail process to enhance new sales opportunities with select accounts.Manage all social media outlets – iTracks tracking system, Twitter, LinkedIn webpage, Facebook pageManage all collateral material development including brochures, capabilities presentations, proposal templates, website based Flash presentations, business cards etc.Manage all Valient Solutions tradeshow event coordinationManage all quarterly webinar setup, scheduling, marketing and promotion for each major industry vertical including healthcare, automotive, financial services, consumer packaged goods and education.Manage all public relations and press release development.