Lead a team of analytic consultants supporting the use of commercial lending and risk data within the Experian Ascend Sandbox.

Provide data analytics support for small business credit card acquisition including business cases for new opportunities, underwriting rules and opportunities within current risk profile, segmentation strategy for acquisition campaign targeting, and early month on book activation strategy.Notable recent projects:o Built Prospect Response Model which began testing in August 2017 which significantly improves response rates leading to a 50% drop in the average cost per acquisition.o Optimized targeting and segmentation for customer direct mail resulting in increased approval rates and decreased cost of acquisition without a significant impact to new account volume. This resulted in surpassing direct mail plan by 28% in 2016 at lower cost per account.o Completed other acquisition related project such as improved consumer business-look-alikes identification and targeting, analysis and testing of new data sources, development and implementation of an acquisition reporting data mart, development and testing of a pre-selected business card segmentation strategy using on us and reject inference data, and other projects and analyses as needed.

- Create a marketing analytics program for the Insurance Services Division in anticipation of the individual market created by the Affordable Care Act- Build, maintain and drive the development strategy for an enterprise level marketing database that merges traditional member information with marketing data; and adds prospective individuals for direct acquisition marketing - Perform analysis to assist marketing in understanding the effectiveness and ROI of their creative, calls to action, segmentation strategy and channel- Develop and maintain segmentation strategy for marketing acquisition as well as member campaigns- Implement and use SAS Marketing Automation Customer Intelligence Studio to rapidly setup, deploy and analyze marketing campaigns - Perform analysis using base SAS, SAS Enterprise Guide, and SAS Enterprise Miner- Query and manipulate large data sets using SQL and SAS- Built and managed a team of four analysts.

Responsible for global implementation of Salesforce.com.

• Managed the e-commerce website selling consumer products to customers and communicating brand and product information.• Worked with external PR firm to promote products and circulate promotional information to drive sales.• Prepared packaging and sell sheet briefs, and wrote copy for the website in order to best communicate brand positioning.• Managed a robotic toy product as part of a line extension effort from requirement gathering, development, and go-to-market.

• Completed all aspects of software implementation. Consulted with clients to define business needs, performed database conversions, trained customers to use CRM system with their own data.• Identified market opportunity to develop new website-as-a-service product. Researched requirements and implementation costs, wrote business plan, developed program with internal IT and external developer, implemented solution, provided internal training, created sales materials, and launched successful product.

• Managed $150,000 budget for online fundraising. • Spearheaded effort to develop new website to increase use, visibility, and donations. • Organically increased email list by over 50% in less than one year.• Doubled online donation to approximately $90,000 in the first year and had already reached that figure again six months into the next fiscal year.as Data Center Specialist II and Webmaster:• Managed database cleanup project (Raiser’s Edge), which resulted in better reporting ability and increased accuracy. • Generated and presented reports for executive team, as well as major gift officers.• Developed and implemented method to integrate online and offline databases when purchased integration failed to deliver an efficient solution.• Led annual employee data cleanup effort in anticipation for the employee campaign and developed online marketing materials, including assets, copy, webforms, etc. for the employee campaign.as Data Center Specialist:• Developed and implemented strategy to streamline the data entry process during the peak holiday donation season, which eliminated the need for 3 temporary workers. • Optimized recurring gift entry process, which resulted in a dramatic reduction in processing time from 8 hours to 1 hour. Consulted Raisier’s Edge regarding this process so they could include it within their best practices materials for use by other non-profits.