Leading product marketing, content strategy (and more as needed) for a B2B SaaS startup offering data and analytics to F500 employers. Seed > Series A. Details below...→ Recruited for director role but was offered senior director role instead.→ First project? Revamp brand and website in 2 weeks. Launched on time, under budget, to high praise.→ First 2 hires (director-level) on board in first 3 months.→ Customers interviewed, product repositioned, new messaging finalized in < 2 months.→ Simultaneously created full-funnel demand gen plan (hybrid ABM/inbound).→ Launched email, used scroll-stopping copy to engage cold targets like Wells Fargo, PNC, BP.→ Used intent-based content syndication to attract 30+ in-market targets like IBM, Oracle, Intel, Cisco.→ Developed sales deck for pitches to Wal-Mart and other F500s.→ Built marketing presence at key conference that delivered meetings with Genentech and Comcast.→ Developed relationship with top industry influencer and planned bespoke campaign together.→ Created content strategy and established high standards for content quality.

Led product marketing, content, and more for a B2B SaaS startup in knowledge management and generative AI (Series B). Learn more below...I woke up every day excited to log in bc of how intellectually demanding the role was. I was learning a lot of fascinating stuff bc the revenue org was more mature, reflecting their Series B funding. And I working with brand new tech (LLMs, ChatGPT) that was transforming my day-to-day work into something different that was better, faster, and more fun. The talent was incredible, leadership had great ideas and ambition, and I loved my team, so it felt like flying most days. In '22, they started moving staff back into the office, and I live across the country, so I was bummed to leave this amazing role for another remote opportunity!→ Recruited for Director of Product Marketing role but was offered the VP role instead.→ First reported to SVP of Global Sales but then elevated to leadership team and reported to CEO.→ Learned Winning by Design recurring revenue methodology, aligned KPIs, scoring, marketing model.→ Helped build marketing model to quantify marketing in/outputs at each stage of buyer's journey.→ Doubled marketing's SAL contribution first full quarter without appreciable budget increase.→ Managed and mentored a team of 5 - design, digital/ops, product marketing, content, events.→ Generated weekly email opt-ins and demos from F500 like Amazon, Meta, Uber, LinkedIn, T-Mobile.→ Designed step-by-step ChatGPT process to develop optimized content and high-quality leads.→ Launched company's "most successful marketing campaign of all time" bc of demo quality/quantity.→ Resurrected company's email domain and launched email program to move leads through funnel.

Led product marketing for B2B SaaS startup in prescriptive analytics (Series A). Acquired. Learn more below...→ Launched w products in 2 verticals in < 9 months and led product marketing for both for 3+ years.→ On team of 6, drove 40% of all SALs and was #1 contributor of opportunities.→ Only team member to receive MVP marketing award.→ Created strong relationships with 18 top target buyers, conducted in-depth interviews.→ Created most popular buyer's guide (55 pages) for our product category.→ Expertly translated complex products (prescriptive analytics) into content aligned to buyer's journey.→ Continuously updated product messaging to attach to changing pain points and trends.→ Launched the company's first successful PPC campaign, turned channel into top performer.→ Managed product marketers and mentored/upskilled junior members of team.→ Created highest-performing content - best opps-generating email, video, and blog.→ Consistently recognized by leadership/SMEs for copywriting and content.→ Led quarterly marketing strategy and planning for 2 verticals; managed forecasting and performance.

Led product marketing, content, and more for B2B SaaS startup in logistics space. Seed > Series A. More details below...→ Promoted from director to VP and awarded 3 performance-based raises over 8-month period.→ Achieved 7 company award wins in < 6 months, boosting awareness and credibility.→ Pioneered and defined new market category to create leadership position for product→ Overhauled brand and website, boosting both traffic and conversion by double digits.→ Executed successful Series A rollout, resulting in significant media coverage inc. TechCrunch.→ Wrote press release/CEO announcement Kleiner Perkins team praised for uncommonly high quality.→ Interviewed best customers, uncovered critical patterns, to guide marketing.→ Created messaging praised as "brilliant" by CEO; market leader attempted to duplicate it.→ Stood up product marketing, demand gen and marketing communications.→ Created marketing roadmap used by CEO as a model for other departments.

Led all marketing for B2B SaaS startup in data and analytics (seed stage). Acquired. Details below...→ Retooled storytelling to focus on unmet customer needs and benefits, not features and functions→ Partnered with cross-functional team to rewrite all messaging: company, product, use cases→ Worked through a dozen versions of the sale deck until the pitch was perfect→ Overhauled website - content, design, lead gen to achieve 25% increase in engagement → Responsible for all tool/tech selection and project management→ Created company's first product video (wrote, filmed, provided voiceover, edited) → Stood up webinar capability (tech selection and integration, deck, hosting, invites, follow-up)→ Wrote technical documentation about complex concepts like graph analytics and parallelism

Managed $100M ad spend for national brand and team of 10 marketers for top U.S. agency. Details below...→ Reported directly to the VP, Group Account Director; supported team of 10 in agency setting → Managed $100 million annual ad spend (PPC) for national retail brand→ Team exceeded aggressive performance goals (CPR/ROAS) by $0.01-$0.03 while defunding brand KW→ All but eliminated ROAS variance by day, category, device→ Served as primary client point of contact - confidante and tip of the spear→ Managed client's financial audit; identified auditor's accounting errors, saving agency $80k→ Managed all complex projects - forecasting overhaul, automated bidding tool dev, incrementality tests→ Managed goal-setting and expectations with client and team → Responsible for financial forecasting and strategic defense of monthly agency fees→ Managed team through massive staff transition - 6 team members moved accounts

1.25 yrs. on product marketing and demand gen for online learning startup. Acquired. Details below...→ Created own Digital Strategy Manager (DSM) role and authored comprehensive DSM Plan→ Identified key system and product enhancements to increase online conversion 400%→ Directed multichannel closed loop marketing for 40+ online products over 1-year period→ Led team to redesign conference booth presence; increased lead volume 50% → Defined new digital advertising product and developed the digital advertising media kit→ Identified levers for UX optimization via multi-system data analysis; defined success metrics→ Analyzed market data; authored Market Intel Report to reveal market opportunities→ Integrated pay-per-click (PPC), remarketing, and social media advertising into marketing toolkit→ Architected complete roadmap to attainment of marketing targets in digital division→ Strengthened marketing automation through new list segmentation and workflow practices→ Integrated marketing initiatives across lines of business; developed cross-promotion of products→ Created corporate messaging platform: vision, mission, values, value proposition→ Introduced product management practice to the organization; created role, planned integration→ Identified target CPA via competitive research; tuned lead generation strategy to CPA target

3 yrs. managing marketing for data startup. Acquired.→ Achieved 600% increase in online lead generation; doubled user engagement → Oversaw 10+ award wins during 3-year period of responsibility for targeting and submissions→ Developed the Audiovox Car Connection customer order portal→ Replaced marketing automation platform; provided equivalent functionality at $XXK/year savings→ Grew SEM to be highly productive/cost-effective channel; high % of Judicial sales/low CPA→ Fully redesigned the company's corporate website and product-centric microsites→ Launched Omnilink Asset Tracker through the Verizon Partner Program→ Authored comprehensive marketing plan outlining strategy, tactics, and resource allocation→ Won coveted M2M Evolution Battle of the Platforms "Best Overall Platform" Award → Developed all messaging and collateral; directed all creative and design staff→ Launched the Verizon SureResponse mPERS product; consulted on digital lead generation plan→ Authored and published thought leadership pieces (articles, podcasts) in partnership with SMEs

1 yr. at digital agency managing book of business.→ Managed web development and digital marketing for one-quarter of the agency's accounts→ Authored proposals to develop web design and digital marketing business → Launched the company's first email marketing campaign; provided content on ongoing basis→ Managed all design/marketing projects from proposal through launch and beyond→ Contributed SEM thought leadership pieces to the agency's blog→ Provided research, SEM strategy, project planning, data analysis, and reporting to all projectS