Market Intelligence Intern
- Developed an analysis of the college market to identify competitive insights and direct strategic planning for the Back-to-school 2025 campaign.- Collaborated with a cross-functional team to create a plan for optimizing internet expansion opportunities in the US, in order to close the digital divide in underserved communities.- Achieved first place in the 2024 Spectrum Internship Program Capstone project and presented research outcomes to company executives.- Assisted marketing analytics team by analyzing competitive overlap in growth markets and local/national offers for campaign support.