Emily Vo Email & Phone Number

Texas, United States

Dallas, Texas, Us

• Led cross-functional teams through adoption and implementation Salsify PIM, enhancing operational efficiency and collaboration.• Orchestrated a 22% sales increase through strategic content marketing initiatives, driving engagement across platforms.• Produced optimized eCommerce content, leveraging SEO best practices to enhance visibility and conversion rates.• Automated product launches with Salsify, streamlining workflows for quick market adaptation.• Managed digital photo studio operations, ensuring high-quality content production and effective asset management.• Directed influencer marketing programs, crafting creative briefs to strengthen brand partnerships and expand outreach.• Utilized data analysis for ongoing content optimization, applying insights to improve project workflows and effectiveness.

Dallas, Texas, Us

• Led the development and management of D2C websites, optimizing user experience and maximizing sales potential through effective design and functionality.• Utilized data analysis to inform decision-making, enhancing user experience and driving strategic marketing initiatives.• Established an eCommerce helpdesk, efficiently managing customer inquiries to support websites and social media platforms. • Managed ad campaigns, tracking performance metrics to optimize ROI and ensure alignment with marketing objectives.• Authored crafty, persuasive copy for ads, social media content, and website materials, driving customer engagement and brand loyalty.

Dallas, Texas, Us

• Crafted original and compelling content for 600-800 new products annually, ensuring strict adherence to SEO best practices and brand guidelines to maximize online visibility.• Developed persuasive promotional advertisements and marketing materials that significantly enhanced product visibility and drove sales growth.• Collaborated with Merchandise and Sales Directors to produce targeted product sales content that directly supports brand objectives and aligns with marketing initiatives.• Tailored unique and effective copy for clients, ensuring alignment with overarching marketing goals to optimize brand messaging and improve engagement.• Authored engaging and persuasive copy for social media platforms, driving user engagement, elevating brand awareness, and increasing conversions.

Boulder, Colorado, Us

• Developed and meticulously tracked comprehensive project plans, timelines, and budgets for new store openings and events, ensuring alignment with business goals.• Monitored project progress across multiple initiatives, proactively identifying risks and implementing corrective measures that reduced project delays and enhanced overall efficiency.• Managed end-to-end logistics for monthly events, achieving seamless planning and execution that resulted in improved attendee satisfaction and engagement.• Opened and managed brick-and-mortar store operations, optimizing processes to enhance customer experience and drive sales.• Conducted thorough post-event reconciliation, analyzing financial performance and participant feedback to identify actionable opportunities for improvement.

Barcelona, Es

• Managed 90% of USA Division revenue. +$10 million of sales for clients (Nordstrom, Macy’s, Ralph Lauren, Sak’s Fifth Ave, Neiman Marcus and Barney’s)• Achieved a 64% profit increase in 2012 by implementing new sales support roles aligned with company initiatives.• Streamlined sales processes, enhancing revenue by 7% through production efficiency improvements.• Led cross-functional teams in redesigning products, consolidating fitting components from over 20 to two, decreasing cost, improving functionality and aesthetics.• Managed multimillion-dollar custom design rollouts for high-profile clients, ensuring quality and timely delivery.• Facilitated consensus-driven strategies to resolve complex issues, providing transparent status updates to clients and stakeholders.• Maintained effective communication with stakeholders regarding loading schedules and delivery timelines.• Managed product development team for new and redesigned collections for 2011, 2012, and 2013 NADI Retail Design Collection Show.

Boulder, Colorado, Us

• Overhauled, designed, and remodeled store front location in 14 days for Ironman World Championships in Kona, Hawaii• Negotiated contracts with vendors (Bluesseventy, Dunning, Muscle Milk, Fuel Belt, and Nuun) • Liaised with state side procurement team for on time delivery of merchandise across LTL & boat shipments. • Supervised daily in store operations

Tampa, Florida, Us

• Designed, built, and managed race pop-up stores in Clear Water, FL & Panama City Beach, FL. • Hired, managed, and trained 50 contract employees for each location. • Coordinated, developed, and implemented procedures for procurement of inventory and replenishment of goods for race stores. Communicated inventory reports to corporate office in preparation for next location. • Created impactful customer experience increasing same store sales through visual merchandising.

Los Angeles, Ca, Us

• Managed and supported 8 store visual teams with 25+ direct reports with 120 associates with stores ranging from 8,000 to 120,000 square feet • Designed corporate merchandising schematics and presentations across demographic specific store sets• Coordinated, implemented, and managed, new district floor sets every 6-8 weeks. • Created and facilitated training seminars within district in coordination with floor sets to ensure clear understanding of new vision • Development and implemented district visual standards to create continuity in all stores • Planned and assisted in 20+ store openings and remodels