Emily Glimco Email & Phone Number

Elk Grove Village, Il, Us

• Develop and execute strategic marketing plan to promote the library's key initiatives.• Produce bimonthly print newsletter, including graphic design and photography work.• Create and evaluate email newsletters.• Design print and digital marketing collateral including: program flyers, brochures, calendars, social media graphics, large display posters, and more.• Manage the library's social media presence by overseeing social media committee, instructing staff on best practices, assigning and vetting submitted content, and measuring success.• Write press releases and other pieces for local media to increase awareness of the library within the community.

Bloomingdale, Illinois

• Design all print and digital marketing collateral, including newsletters, posters, brochures, social media graphics, etc., using Adobe Creative Suite• Develop marketing strategy to reflect the library’s overall goals• Obtain patron feedback through regular usability testing and surveys• Refine and implement graphic design standards, branding guide, and signage best practices• Write press releases and media alerts to notify local newspapers about library events• Manage the library’s social media platforms• Serve as library liaison to Friends of the Bloomingdale Public Library

Northbrook, Il

Marketing & Communications Supervisor (December 2017-March 2018)• Create and implement strategic marketing and communication efforts that reach key audience segments and support library-wide goals• Supervise Content Specialist to produce impactful, strategic content for the library• Oversee content strategy and maintenance for the library's website and other online channels• Work closely with Graphic Designer to define and reinforce the library's brand across all touchpoints• Collaborate with departments on promotion with internal and external marketing strategies• Regularly analyze key performance indicators to measure marketing success• Continue standard marketing duties (newsletter production, email marketing, social media, media relations, outreach events, etc).Marketing & Communications Specialist (March 2015-November 2017)• Oversaw production of bimonthly print newsletters, including editing, creating page layouts, and writing articles• Wrote Marketing Guidelines and Branding Guide to standardize promotional efforts and inform staff of all possible promotional outlets for their programs.• Created and analyze twice-monthly email newsletters, which send to nearly 6,800 subscribers• Wrote press releases and media alerts to highlight important library events and policy changes • Managed the Library's social media presence and collaborate with members of the Social Media Committee to create entertaining and promotional posts• Coordinated outreach events to promote the library within the community• Established regular internal communication with staff to provide library updatesExperience with:• Adobe InDesign• Evanced• Drupal

Northbrook, Il

• Planned, wrote, and distributed four weekly email newsletters reaching over 170,000 subscribers• Analyzed and reported on newsletter data to improve audience response and boost website traffic• Wrote copy for weekly blog posts, product reviews, informative articles, and other SEO-driven content for AllFreeKidsCrafts.com• Utilized Google Analytics and Google Adwords to optimize keywords and manage website traffic• Maintained social media community of 56,00 followers across Facebook, Pinterest, Twitter, and Google+• Formatted, edited, and promoted eBooks

Aurora, Il

• Managed pool and concessions• Coordinated all staff schedules• Trained new and current staff• Planned pool events, including swim meets, championships, and holiday activities.

• Designed and edited newsletters and other marketing materials• Assisted in planning the botanical center's annual events• Updated community calendars to reflect upcoming botanical center events.

• Composed press releases and e-newsletters• Coordinated advertisements and e-newsletters• Assisted in planning annual museum events• Managed overall marketing agenda

The River Readings at Augustana brings writers of poetry, fiction, and literary nonfiction to the campus to meet with students and Quad City residents to discuss their careers and read their work.• Prepared press releases and other marketing materials for each reading• Scheduled detailed itineraries for each writer's visit, including classroom visits and travel accommodations• Coordinated all aspects of writer visits, on-campus events, and book sales• Promoted each campus reading throughout the Quad City area by reaching out to local colleges and publications• Promoted each campus reading to the student body via email and Facebook.

Augustana College

• Conducted the Board's selection process• Instructed board members in proper writing critique methods• Promoted the magazine on campus

• Maintained contact with select prospective students by reiterating the College's interest in them via mailings• Entered data on prospective students via Datatel or Microsoft Excel• Represented the College in a professional manner

Maintained pool, organized lifeguard schedules.

Taught swimmers of all ages and abilities, created meet line-ups, ordered team suits.

Augustana College

• Proofread the magazine manuscript for errors before publication• Read all student submissions to determine quality magazine content• Promoted the magazine on campus and attended all magazine events