Emily Glusic's Location
San Francisco, California, United States, United States
Emily Glusic's Contact Details
Emily Glusic work email
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Emily Glusic personal email
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Emily Glusic phone numbers
About Emily Glusic
Marketing professional with 10+ years of experience in brand and product management. Expert at using qualitative and quantitative data to develop actionable, strategic recommendations. Passionate about understanding consumer behavior and leveraging data and insights to improve brand value.
Emily Glusic Work Experience Details
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Brand ManagerBoisset CollectionSan Francisco, Ca, Us -
Brand ManagerWx Brands Mar 2022 - PresentNovato, California, Us- Owner of the Trapiche portfolio in the United States, developing and translating brand strategy, positioning and growth initiatives into effective US plans through collaboration with Argentine counterparts- Regularly analyze market trends and opportunity areas to advance portfolio- Analyze COGs, revenue and margin for all products to ensure GM targets are hit- Led development and launch of new brand, The Icon Rock, projected to ship 50K cases in first year. It is a unique global brand in collaboration with channel partners- Owned strategy and initiatives for largest portfolio, Bread & Butter, in international markets: UK, Sweden, South Korea, Japan, Mexico -
Promotions ManagerTreasury Wine Estates Mar 2019 - Mar 2022Melbourne, Victoria, Au• Managed P&L and marketing plans of new 55 CARTAS brand. During the launch period, the brand outperformed its innovation predecessors by 400%• Developed concept for and assisted in direction and launch process of the #1 wine innovation of 2020 that is the fastest growing brand in the $11-15 range• Assisted in launch, from concept to commercialization, of two new premium priced wines that were expected to generate $4.2M in the next 3 years • Led strategy, development and execution of a new luxury loyalty program that has already seen over 20K signups since its launch in November 2020• Continue to support in leading and execute development of 19 Crimes Loyalty program that has garnered over 100K users since October 2019 launch. • Collaborate with internal and external partners in the development of programs, sweepstakes and in-store activation tactics, delivering promotions on time and on budget across eight brands, including highly successful Sterling Emmy Award program that generated 792M impressions• Negotiated coupon clearing house with formal RFP to multiple vendors resulting in cost avoidance of 3% -
Associate Brand ManagerHarmless Harvest 2017 - 2019Oakland, California, Us• Collaborating on development of 2-year innovation pipeline and launching new products from concept to commercialization through category, channel, consumer insights and trends• Architected strategy, product reformulation and packaging recommendation, and supported search for new manufacturer for Probiotics line relaunch• Redeveloped strategy for consumer promotions that helped increase sales, brand awareness and improved promotional efficiency by 75% in 2018• Own consumption data reporting process and share out with leadership team, regularly reviewing category performance for ongoing improvement as well as shopper insights and marketing ROI on projects -
Associate Product ManagerKohler Co. 2016 - 2017Kohler, Wisconsin, Us• Owned McGuire Furniture's (a division of Kohler) luxury product portfolio, responsible for developing and implementing short and long term merchandising and strategic plans• Partnered with NPD, designers, and cross-functional team members to develop and expand portfolio based on market trends and business needs• Launched new product category of designer lighting, forecasted to increase sales by 15% in first year• Created a new textile category by reviving fabric assortment, introducing 100 new SKUs and a new wall covering collection of 57 SKUs, forecasted to add a combined $1M incremental sales• Established design criteria to refresh existing product portfolio and grow market share among Gen X consumers• Realigned portfolio pricing strategy to be consistent with market expectations and profitability targets• Prepared sales forecasts, recommended sales policies, and projected return on investments for all products• Analyzed product performance: profitability and volume, managing product life cycle through line extensions and discontinuations, leading to a SKU reduction of 35% -
Associate Brand ManagerInstant Brands 2013 - 2016Downers Grove, Il, UsPromoted to Associate Brand Manager 2015• Managed $146M P&L for the leading brand portfolio, Pyrex bakeware, prepware and food storage• Integral in development of brand strategy, PR plans, promotions and NPD for the Pyrex 100 year anniversary, collaborating with strategic business partners, generating $21M incremental sales for 2015• Led cross-functional team in new product development, from concept and market research through launch of over 600 SKUs across three product lines, resulting in more than $50M in additional sales• Championed launch of new product line with projected incremental sales of 15% for Q3 2015• Principal architect for brand’s sponsorship of the Pillsbury Bakeoff, the nation’s largest amateur baking competition• Instrumental in creative development for quarterly print and digital ads for The Knot magazine to introduce newly engaged consumers to the brand, generating a reach of over 150M impressions• Developed and established packaging design direction with creative agency for SKUs based on tiered product positioning, customer requirements and new product strategic needs -
Associate Product ManagerUline 2011 - 2013Pleasant Prairie, Wi, Us• Managed a $70M product portfolio across various shipping and warehouse categories• Identified internal and external market trends for product additions or category extensions, prepared product copy and layout for catalog and presented recommendations to corporate ownership • Maintained an ongoing product sourcing effort, acting as key point of contact for pricing negotiations, purchase quantity, product optimizations and distribution methods• Championed private label programs across portfolio to increase corporate brand awareness -
Supervisor Of OperationsFull Beauty Brands 2010 - 2011• Supervised daily operations of 50 associates while ensuring optimum productivity in order to meet the changing consumer and business demands • Maintained an accurate labor budget of $1.8M through the allocation of resources to meet or exceed daily production goals of over 38K units of merchandise• Implemented lean processes into the fulfillment center with annual savings of $7M• Presented marketing and customer service ideas to the executive committee on improving customer engagement through social networking, retail websites and catalogs
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Student Technology ConsultantUniversity It Services Aug 2008 - Oct 2009
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Market Research InternI+D Barcelona May 2008 - Jul 2008
Emily Glusic Skills
Leadership
Product Marketing
Social Media
Retail
Forecasting
Market Research
Competitive Analysis
Process Improvement
Merchandising
Strategy
Microsoft Office
Operations Management
Marketing
Cross Functional Team Leadership
Product Management
Budgets
Management
Product Development
Project Management
Marketing Strategy
Supply Chain
Brand Management
Pricing
Emily Glusic Education Details
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Indiana University - Kelley School Of BusinessInternational Business
Frequently Asked Questions about Emily Glusic
What company does Emily Glusic work for?
Emily Glusic works for Boisset Collection
What is Emily Glusic's role at the current company?
Emily Glusic's current role is Brand Manager.
What is Emily Glusic's email address?
Emily Glusic's email address is eg****@****ure.com
What is Emily Glusic's direct phone number?
Emily Glusic's direct phone number is (516) 316*****
What schools did Emily Glusic attend?
Emily Glusic attended Indiana University - Kelley School Of Business.
What are some of Emily Glusic's interests?
Emily Glusic has interest in Education, Environment, Science And Technology, Animal Welfare, Arts And Culture, Health.
What skills is Emily Glusic known for?
Emily Glusic has skills like Leadership, Product Marketing, Social Media, Retail, Forecasting, Market Research, Competitive Analysis, Process Improvement, Merchandising, Strategy, Microsoft Office, Operations Management.
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