Emily Gould Email & Phone Number

Seattle, Washington, Us

Lead worldwide marketing for Prime Video and Amazon Studios' franchise and tentpole programming titles to build awareness for and deeper engagement with Prime Video’s biggest franchise and tentpole series. Drive results for global 360-marketing campaigns for broad-reaching titles, such as Reacher and Jack Ryan, which launched at #1 on Nielsen’s ranking of streaming originals. Develop passionate fandoms and communities via social and experiential marketing. Leverage Amazon synergies, such as books, devices and retail, to drive viewership as well as revenue. Guide cross functional teams and work collaboratively with various international teams and stakeholders to develop best-in-class integrated programs and ensure overall global success.

Santa Monica, California, Us

Led brand strategy for Starzplay, Starz’s international streaming service in 60+ countries. Defined the Starzplay positioning and brand voice; built innovative campaign strategies to drive awareness and subscriber growth, leveraging country-specific, data-backed insights spanning consumer behaviors, demographics, media consumption, social listening, culture and trends. Directed global creative agencies in European and LATAM territories to develop and execute 360 campaigns localized to each market.

New York, Ny, Us

Led global brand marketing for Showtime, original series’ program marketing and functions spanning strategy and planning, customer acquisition, retention, marketing operations, media strategy, digital and social marketing, performance marketing, and partnership marketing, driving record subscription in 2020Head of department overseeing a team of 20 reports, responsible for content marketing strategy, planning and execution of culturally relevant and breakthrough marketing campaigns for Showtime Original Series, films and documentaries; utilized data analytics and insights to continuously improve campaign performanceSpearheaded development of 360 campaigns, partnering with creatives and leading cross-functional teams to direct efforts across all marketing and PR consumer touch points, driving engagement across social communitiesWon support for campaigns from stakeholders, including internal executives up through CEO, and external talent, production companies and third parties e.g. gaming/IP ownersEstablished the objectives, KPIs, processes and workflow within marketing operations to ensure a high-functioning, high-performing group

New York, Ny, Us

Started as a temp, promoted 5 times in 9 years, rising to Manager (2005), then Director (2007), to Senior Director (2011) and VP (2012), and again in 2014 to SVP. Team leader across all marketing functions to execute dozens of complex, time-driven and multi-platform integrated campaigns, achieving record-setting viewership and launching several iconic franchises for the network

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Headed up all Reebok international advertising in Europe and Asia; managed campaigns for soccer and RBK featuring Jay-Z and 50 Cent. Liaison for Reebok’s lead Agency of Record, aligned client and other agencies on digital strategy, sports marketing, publicity

Purchase, New York, Us

Managed USOpen.org advertising and sponsorships for sponsors such as IBM, American Express, Pepsi, Heineken and Fila; developed marketing and advertising for USOpen.org and USTA.com.

Atlanta, Ga, Us

Designed hugely popular mobile marketing promotion to distribute Olympic tickets to the local Salt Lake community; managed development of all Olympic-related marketing collateral to over 450+ Coca-Cola retail accounts