Nordic SeaFarm is one of Europe's leading producers of sustainably farmed seaweed for different applications such as food, biomaterials, biostimulants, cosmetics and animal feed.

Amberry is a digital health start-up founded founded with the purpose to inspire sustainable and healthy habits through science-based guidance, food inspiration, recipes, and tools. We offer online health programs following our lifestyle concept, Healthy Blue Habits, inspired by the Blue Zones, documented areas in the world where people live longer, happier lives.Key Contributions:- Developed the evidence-based health model, Healthy Blue Habits, based on Blue Zones research.- Launched a portfolio of online health programs and acquired paying customers via e-commerce and platforms like Health Integrator, Benify, Epassi, Wellnet.- Managed brand, communication, digital marketing, content strategy, PR, social media, email marketing, and online advertising.- Delivered inspirational lectures and workshops to corporate clients and organizations.Amberry was a member of Norrsken, the Nordic hub for impact start-ups.

Alex&Phil produces organic nutritious baby food with no fillers, additives or chemically produced vitamins and minerals.

A science-based scale-up founded by Orkla Investment and Igelösa Life Science, with the purpose to reduce lifestyle related diseases through healthy food products, recipe inspiration and lifestyle guidance. Marketing and sales director with full P&L responsibility. Main achievements: - Recruited and led a dedicated marketing and sales team of three with full P&L responsibility. - Launched new health brand Okivi with a wide range of 16 healthy food products in 5 categories. - Acquired central listings in all major grocery chains in Sweden within the first year.- Developed pack design, go-to-market strategy, communication platform, PR plan, digital content strategy and plan with recipe inspiration and health guidance. - Developed and launched the online health concept Okinordiska maten/Okinordic food, based on the healthy lifestyle in Okinawa, a blue zone in Japan, but adapted to Nordic food preferences.- Okivi was awarded Årets bästa hälsomat / Best healthy food in 2018 and 2019

Responsible for both marketing, communications and sustainability within Hemköpskedjan with 220 stores. Led a team of twelve. Launched the concept Variera med vego and Alltid bra pris. Project Manager Responsible for implementing the new brand strategy focused on sustainability and food inspiration.

Marketing and communications consultant. My passion is to build brands that matter through turning consumer and market insights into profitable products and services and create strategic marketing solutions that generate growth. Clients within FMCG (brand marketing, food services), retail, property branding, renewable energy, home decoration.

Strategic and cross-category responsibility for Arla brand and Arla EKO (organic range). Developed brand communication for Arla and Arla EKO in Sweden and managed the marketing budget. Close cooperation with category managers, digital and comms team. Managed agency relations within digital, media, PR, design, research.

P&L responsibility for the assortment of milk and milk drinks (2 BN SEK turnover in retail 2012) and cross-category responsibility for Arla KO brand (red Arla cow) within Fresh dairy, yoghurt, cheese, cooking and foodservice. Developed communication strategy, marketing plan and new product concepts to increase the profitability and sales of Arla milk in a completely new competitive marketplace. Extensive focus on increasing the relevance of milk through a deep understanding of the barriers to dairy in general and milk consumption specifically. Worked in several global category- and health related strategic product and communication development projects in close cooperation with the other major European markets.

P&L responsibility for the Swedish BSM category (Butter Spreds and Margarine). Managed the Bregott, Svenskt Smör, Lätt&Lagom and Smör-&rapsolja). Delivered remarkable category growth within butter and spreadable segment. Overall responsible for developing and implementing the category business plan, NPD, pack design, advertising and media.

P&L and category responsibility for Swedish and Danish spreadables (Bregott, Kaergarden and Lätt & lagom). Overall responsible for concept and communication development, NPD, pack design, advertising and media. Managed agency relations with media, advertising, PR and research agencies. Launched Bregott EKO, developed new and digital communication within the highly successful concept of Bregottfabriken.

P&L responsibility and responsible for developing the portfolio- and brand strategy for the Swedish BSM category. Brand manager for Bregott and Svenskt Smör.

Brand management based on consumer insight.

Responsible for total water brand portfolio (Ramlösa, Vichy Nouveau, Imsdal) at Pripps bryggerier.