Creative Marketing Director
Current- Worked alongside a web developer to redesign the outdated website, leading to a 149% in direct bookings.- Implemented a strategic marketing shift, moving away from weekend guests and toward remote workers embracing the “digital nomad” lifestyle, which increased the average stay from 2 nights to 10 nights. The number of monthly bookings (29 nights or more) also increased, by 94%.- Developed a strong brand presence and voice across all digital marketing spaces through SEO, content, and… Show more - Worked alongside a web developer to redesign the outdated website, leading to a 149% in direct bookings.- Implemented a strategic marketing shift, moving away from weekend guests and toward remote workers embracing the “digital nomad” lifestyle, which increased the average stay from 2 nights to 10 nights. The number of monthly bookings (29 nights or more) also increased, by 94%.- Developed a strong brand presence and voice across all digital marketing spaces through SEO, content, and social media strategies, leading to a 120% increase in impressions.- Conducted SEO and competitor research, developed blog strategy, and wrote content.- Sell packages to inquiring customers through email and phone calls, with a close rate of 83%.- Prepare travel plans and itineraries for guests, ensuring an optimal experience, leading to a 25% increase in 5-star reviews. Show less