Emily Roberts

Emily Roberts Email and Phone Number

Owner- Chief Growth Officer @ The Annex Agency- Marketing | Branding | Growth
Cincinnati, OH, US
Emily Roberts's Location
Cincinnati, Ohio, United States, United States
Emily Roberts's Contact Details
About Emily Roberts

A.I. Certified Experienced Marketing and Growth Officer with a demonstrated history of driving meaningful revenue and growth. Strategic connection and creative development are foundational to my success. Strong professional, skilled in growth strategies, integrative and digital marketing, corporate-community relations, brand management, relationship cultivation, public relations, and curating meaningful consumer engagement opportunities. A champion of business owners with a deep passion for facilitating transformative change. Rich experience with multiple industries including, Retail, Media, Franchises, Education, Business Services, Banking and Non-Profits. As an avid adventurer and a serial student, I am in constant pursuit of exploring, learning, and growing. 'Solar-powered' and active, I take advantage of every opportunity to be outside and moving; running, hiking, and kayaking. Immensely enthusiastic about health, fitness, and wellness, and enjoy building into and mentoring others. Community-centric with a strong focus on education and vulnerable youth as personal philanthropic pillars. Recognized for my professional impact and service to the Cincinnati community by the Business Courier's Forty Under 40, as a finalist in the Legacy Awards Northern Kentucky, and as a member of the inaugural class of The Metropolitan Club's, 'Roebling Society.' I have proudly served and continue to champion organizations like, The Cincinnati Children's Home, Adopt-A-Class, Be the Change Tutoring Program, The Preschool Promise and the Junior League of Cincinnati.

Emily Roberts's Current Company Details
The Annex Agency- Marketing | Branding | Growth

The Annex Agency- Marketing | Branding | Growth

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Owner- Chief Growth Officer
Cincinnati, OH, US
Emily Roberts Work Experience Details
  • The Annex Agency- Marketing | Branding | Growth
    Owner- Chief Growth Officer
    The Annex Agency- Marketing | Branding | Growth
    Cincinnati, Oh, Us
  • Dean Dorton
    Marketing Director
    Dean Dorton Aug 2024 - Present
    Lexington, Ky, Us
  • Annex Media Marketing
    Owner- Chief Growth Officer
    Annex Media Marketing Jan 2021 - Present
    Your Marketing and Media Annex. The benefits of growth without the limitations. Serving as an extension of clients' marketing and sales teams, AnnexMM is here to scale you, increase revenue, and ignite growth for many companies spanning several industries. We consult, strategize, plan, and execute your growth channels. Leading and executing marketing and growth plans for several clients through restructuring, rebranding, and strategic planning and execution to achieve immediate, meaningful, and aggressive revenue growth goals. Providing executive coaching and consultation, conducting thorough audits of CRMs, digital marketing, PPC campaigns, employee contributions and team structure, customer journey mapping, processes, lead generation sources, revenue streams, conversion metrics, and budgets, and designing plans to fill gaps, shorten conversion time, increase market share, cultivate co-op marketing strategy with vendors, draft SOPs, brand guide development, new logo creation, brand positioning, rebrand launch plan, and more. Inclusive of drafting earned and paid media plans, negotiating rates, value-adds, customer journeys, agency partnership touchpoints, and budgets.A contract Growth Officer of several clients across multiple key industries; home services, medispa and health, design real estate, and more. through strategic planning and management of multiple clients. Responsible for $20M in revenue through omnichannel B2C marketing strategy, leadership of the B2B sales teams, vendor affinity programs, development and execution of affiliate programs, loyalty programs, and referral incentives with all referral sources; corporate and consumer.
  • Pet Wants
    Vice President Marketing
    Pet Wants Aug 2021 - Jul 2023
    Cincinnati, Ohio, Us
    Nutrition You Can Trust!Fresh * Local * DeliveredHighest Quality Food * Small Batch * Slow Cooked Pet FoodLeading, directing and mobilizing the marketing department and growth marketing strategies for this rapidly growing consumer brand. Serving as a "voice of the brand," influence and play a significant role in shaping Pet Wants' strategic planning and growth outcomes by creating, executing and measuring a variety of effective marketing programs to capture consumer attention including digital, paid advertising, social, and deployment of innovative techniques to highlight and expand Pet Wants' footprint and market share. Pet Wants has been highlighted by Entrepreneur Magazine in both 2020 and 2021 as a top business opportunity.
  • Imagine Schools
    Director Of Strategic Marketing & Pr
    Imagine Schools 2020 - Aug 2021
    Serving as Director of Strategic Marketing and PR to a National Charter School Organization’s southwest system, with a primary focus on launching their newest charter schools in Phoenix, AZ, and leading multiple digital marketing and email campaigns. Notable Accomplishments: Lead Marketing, PR and Community Engagement efforts in launching two new Charter Schools Complete brand build, leading strategic and value proposition discussions and implementationSuccessful recruitment of almost 200 new students in 3 months
  • Riviera Broadcasting
    Director Of Strategic Partnerships & Growth
    Riviera Broadcasting 2020 - 2021
    Phoenix, Arizona, Us
    Lead and execute multi-channel marketing strategies, content creation, brand engagement and large-scale event production:Additional Contributions Include:Cause Marketing and Community Alignment strategies for small businesses to large corporate firmsBusiness Development through creation of customized marketing plansSponsorship Creation to increase event revenues and meaningful engagementStrategic Partnerships to leverage existing brand equity and audience while decreasing expenseIntegrated Marketing Training to Sales TeamContent Marketing Creation to position business partners as the experts in their industry
  • Cincinnati Zoo & Botanical Garden
    Director Of Corporate Relations
    Cincinnati Zoo & Botanical Garden 2017 - 2019
    Cincinnati, Ohio, Us
    Responsible for the cultivation of $2.4 million+ in revenue to support Zoo's operations and events budgets using marketing, sponsorship, investor relationships, community, events, ticket sales, memberships, etc.Consistently exceeded this goal by:Identifying areas of opportunity and growth, leveraging resources, and facilitating unique activations, strategic brand exposure, positive consumer engagement and serving as a true extension of each partner. Develop annual revenue calendar and create marketing initiatives, programs and events, including paid, ticketed, earned, trade and owned strategies to ensure the Zoo achieved and exceeded revenue goals. Including execution of multi-channel integrated marketing plans and multi-party, integrated and tiered approach.Strategically develop, cultivate, create and manage corporate and community partnerships, investors, marketing campaigns and communications for the purposes of increasing brand awareness, loyalty and support to advance the mission and branding strategy of corporate partners and the Zoo-Resulting in mutual increased ROIIMPACTFUL ACHIEVEMENTS: Generated $4.5 million by creating and executing strategic purpose-driven marketingcampaigns with large national companies and local community organizations. Achieved highest grossing event revenue 2 years consecutively through annual gala, Zoofari.Co-Creator of "Eat Like an Animal;" A one-day event introducing over 300 students in under-privileged communities to healthy foods and eating habits by devising an "Zoo Passport" encouraging students to visit each booth, learn from a Keeper what nature's strongest animals eat and why, and provide sampling opportunities.
  • University Of Cincinnati
    Adjunct Professor- College Of Education, Criminal Justice And Human Services
    University Of Cincinnati Jan 2017 - May 2017
    Cincinnati, Ohio, Us
    Teaching persuasive communication from a sport business perspective. The course provides students with the application and connection of professional and personal sports sales and marketing principles through real-time, real-world organizational issues and opportunities.
  • United Way Of Greater Cincinnati
    Director, Strategic Growth & Investor Relations
    United Way Of Greater Cincinnati 2016 - 2017
    Cincinnati, Ohio, Us
    Responsible for development, stewardship and relationship cultivation and connection with the region’s top level C-suite stakeholders and community investors for the nation's 6th largest United Way. Date to Revenue to Impact. Here's how: Developed, creation to implementation, "Consulteering" Program, in collaboration with investor advisory committee, to leverage and align the intellectual capital of C-suite donors with organizational, partner and community needs while providing a professional value-add to stakeholders.Liaise between external clients and internal teams to ensure seamless and timely execution of deliverables, inclusive of timely communication of data, impact reports, and allocation of funds raised.
  • Cincinnati Usa Regional Chamber
    Corporate Sponsorship
    Cincinnati Usa Regional Chamber 2012 - 2017
    Cincinnati, Ohio, Us
    Strategically aligned small to corporate size companies with relevant Chamber business programs and events allowing them to captivate the attention of their target audience through sponsorship, resulting in an increased awareness, branding and client base. Leveraged resources and relationships to cultivate strategic partnerships and third party connections achieving opportunities for meaningful engagement and heightened visibility of sponsors.
  • Cincinnati Usa Regional Chamber
    Membership Development
    Cincinnati Usa Regional Chamber Jan 2011 - Jul 2012
    Cincinnati, Ohio, Us
    Connecting regional small and medium market companies with the resources to help their business grow through connection, cost savings, education and leadership opportunities. Lending guidance for customized engagement plans and facilitating connections.
  • Cincinnati Bell
    Senior Account Executive
    Cincinnati Bell Jan 2009 - 2011
    Develop customized, strategic marketing schemes to drive growth, increase awareness and to achieve current initiatives.
  • Bonneville International
    Account Executive
    Bonneville International 2008 - 2009
    Salt Lake City, Ut, Us
  • Iheartmedia
    Account Executive
    Iheartmedia 2005 - 2007
    New York, Ny, Us

Emily Roberts Skills

Marketing Leadership Marketing Strategy Event Planning Marketing Communications Social Media Social Media Marketing New Business Development Sponsorship Account Management Strategic Planning Public Relations Sales Facebook Event Management Customer Service Fundraising Advertising Social Networking Email Marketing Media Relations Integrated Marketing Direct Marketing Nonprofits Online Advertising Digital Marketing B2b Copywriting Creative Direction Brand Development Lead Generation Press Releases Leadership Development Digital Media Awesomeness Competitive Analysis Market Research Media Planning Advertising Sales Market Planning Business Development

Emily Roberts Education Details

  • University Of Kentucky
    University Of Kentucky
    International Business

Frequently Asked Questions about Emily Roberts

What company does Emily Roberts work for?

Emily Roberts works for The Annex Agency- Marketing | Branding | Growth

What is Emily Roberts's role at the current company?

Emily Roberts's current role is Owner- Chief Growth Officer.

What is Emily Roberts's email address?

Emily Roberts's email address is em****@****zoo.org

What schools did Emily Roberts attend?

Emily Roberts attended University Of Kentucky.

What skills is Emily Roberts known for?

Emily Roberts has skills like Marketing, Leadership, Marketing Strategy, Event Planning, Marketing Communications, Social Media, Social Media Marketing, New Business Development, Sponsorship, Account Management, Strategic Planning, Public Relations.

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