Emily Hadaway Email & Phone Number

San Diego, California, United States

Successfully managing household and childcare responsibilities, demonstrating exceptional multi-tasking, organizational and time management skills

New York, New York

• Client: » Walmart Responsibilities:
• Client/account lead for multiple Walmart segments (Celebrity Partnership, Home, and Service), tasked with executing 360º campaigns, including all aspects of production, consisting of complex video/audio/display/paid.
• Partnered with Strategy Team to develop and present campaign concepts to clients; ensured campaigns stayed on-brief during production
• Led 2 separate campaigns with multiple celebrities and real people casting, along with charity involvement, to highlight Walmart’s fresh groceries
• Directed Spring 2020 ‘DIY & Done’ campaign, with $2MM budget, kick-off to launch within 10 weeks, with multi-phased rollout of 200+ assets
• Led production of ‘Express Delivery’ animated campaign with 3-week timeline, underlining Walmart’s role in making life easier during COVID

New York, NY

• Clients:» Elmer's» Sharpie» FoodSaver» Ball» Rubbermaid» SistemaResponsibilities:
• Day-to-day client lead; Point of contact across Team Newell, including oversight of WPP partner agencies (Media, Social, PR, Shopper)
• Strategic development and flawless execution of concurrent campaign ideas, TVCs, digital content, and print ads across Writing and Food Categories
• Partnered with Executive Strategy Director to ensure client briefs were accurate and achievable, and that the brief was adhered to as projects progressed
• Prepared and presented decks to senior clients to sell-in work (Routinely led 10+ projects concurrently, with budgets up to $12.5MM each)
• Sought project feedback from clients; Reviewed to ensure it was actionable; Deciphered to teams, and ensured feedback was appropriately enacted

Greater New York City Area

• Clients:» Travelers Insurance» ComcastTravelers Insurance:
• Manage numerous projects simultaneously for the Business Insurance (BI) and Personal Insurance (PI) business units within Travelers
• Key areas of focus include: o Digital Video o Digital Banner Ads (static and animated) o Email Campaigns
• Serve as the primary day-to-day client contact for anyone from an Associate to a VP
• Participate in client presentations, both over the phone and in-person
• Lead communication and reviews with partner agencies

New York, NY

• Clients:» International Hotel Chain» Multinational Consumer Goods Company Responsibilities:
• Work with clients and their strategic creative and media partners to streamline and implement marketing communications
• Collaborate with NYC and UK teams for production of print ads and digital banners; as well as TVC adaptations, including: language transcreation, script edits, voiceover recordings and changes to pack art and supers
• Manage the adaptation, client approval and delivery of print, digital and TVC assets, in multiple countries and languages
• Coordinate with legal teams, TV networks and media agencies to ensure asset approval and on-time trafficking
• Gather costs from each team to create and gain client approval on cost estimates; maintain global roadmaps for each brand

New York, NY

• Clients:» Cohen’s Fashion Optical» Seton Hall University» Lord & Taylor» Anti-Defamation League» New York Methodist HospitalResponsibilities:
• Media planner and buyer for print and digital (Including local and national buys; negotiated for added value for clients)
• Directed 3 print design artists, gave input into print ad design and facilitated communication between clients and designers
• Managed hundreds of ad deadlines across the agency, for both media buying and ad delivery
• Proofread, edited and trafficked approximately 20 print ads per week for multiple clients
• Managed a multi-market print campaign in 5 languages for New York Methodist

Atlanta, GA

• Clients: » Mizuno USA» General Mills (Cheerios, Betty Crocker, Cascadian Farms)Responsibilities:
• Concurrently managed up to 20 digital initiatives, within life cycle ranges of 1 week to 12 months
• Coordinated with a team of 10 designers and developers to oversee project milestones and deliverables
• Directed daily internal and external communication to keep all stakeholders abreast of project statuses
• Led the digital arm of a $1M athletic equipment product launch campaign, leading to an ongoing client relationship
• Spearheaded the design of a mobile application for a major pharmaceuticals company

Alpharetta, GA

• Maintained Practice’s Facebook and Twitter pages, posting specials, events and pertinent articles
• Grew Facebook page fan base 2,000%
• Executed website updates on a regular basis using WordPress
• Scheduled and closed over $1,000,000 worth of surgeries
• Handled initial patient calls: briefly described surgical procedures and answered questions on recovery time, pricing estimates, surgeons' biographies and appointment availability
• Met with patients during consultation to discuss pricing, financing, Practice policies and surgery dates

Atlanta, GA

• Clients:» Arby's Restaurant Group, Inc.Responsibilities:
• Managed monthly FSI print program for Arby's corporate and franchisee clients
• Directed print for grand openings of store units
• Liaised with clients and designers to create custom inserts
• Coordinated with CFO to ensure all accounts were up to date on receivables
• Led ROP (Run of Paper) project across all Arby's markets