Emily Hadaway Email and Phone Number
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Senior Account Director with 12+ years of advertising experience managing integrated marketingcampaigns across video, digital, social, radio and print for tier-1 hold co agencies. My most recent role was that of Account Director on the Walmart business at Publicis in New York. In my role, I led large-scale, complex productions from start to finish, on very tight timelines. Several projects included celebrity talent and all shoots were based in LA. Deliverables included video, radio, digital and print components. I really enjoyed rolling up my sleeves and having a heavy hand in the production aspect of the projects, along with developing relationships with key clients at Walmart. Prior to that, I served as an Account Supervisor on several Newell Brands at J. Walter Thompson. Work was a mix of TV, Digital/Social, Print and KV. Clients included: Ball, FoodSaver, Rubbermaid, Elmer's, Sharpie and Paper Mate. During my tenure on the account, I also worked on: Yankee Candle, Calphalon, Crock-Pot, Graco and Baby Jogger. It was a very busy and interesting account, and I knew I could always count on no two days ever being the same! Before JWT, I was an Account Manager at Digitas for Traveler’s Insurance, where I was the primary day-to-day client lead. Was also responsible for leading all internal communication at the agency, as well as among partner agencies, ensuring all projects stayed on-strategy, on-time and within budget. Key areas of work on the account included: Digital Video, Digital Banner Ads and Email Campaigns. During my time on Comcast (also at Digitas), I attended and managed several multi-million-dollar commercial broadcast shoots, involving celebrity talent and complicated, technical setups. Was a key contributor to casting sessions/decisions leading up to shoots. I also oversaw post-production work for TV, radio and print work, serving as the intermediary between the post-production house, the internal creative/production teams and the client. Versioning for TV and radio spots typically reached the hundreds within the span of 4 months.
Team Win Studios
View- Website:
- teamwinstudios.com
- Employees:
- 4
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Account DirectorTeam Win Studios Mar 2024 - Present
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Family ManagerSelf-Employed Oct 2020 - Mar 2024San Diego, California, United StatesSuccessfully managing household and childcare responsibilities, demonstrating exceptional multi-tasking, organizational and time management skills
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Account DirectorPublicis Aug 2019 - Oct 2020New York, New YorkClient: » Walmart Responsibilities: ● Client/account lead for multiple Walmart segments (Celebrity Partnership, Home, and Service), tasked with executing 360º campaigns, including all aspects of production, consisting of complex video/audio/display/paid social deliverables, while balancing lean teams and expedited timelines● Partnered with Strategy Team to develop and present campaign concepts to clients; ensured campaigns stayed on-brief during production ● Led 2 separate campaigns with multiple celebrities and real people casting, along with charity involvement, to highlight Walmart’s fresh groceries ● Directed Spring 2020 ‘DIY & Done’ campaign, with $2MM budget, kick-off to launch within 10 weeks, with multi-phased rollout of 200+ assets ● Led production of ‘Express Delivery’ animated campaign with 3-week timeline, underlining Walmart’s role in making life easier during COVID ● Managed quick-turn project to transform lengthy raw footage of celebrity partner, into 5 distinct, branded videos for both CRM and social use ● Oversaw shipment of nuanced Walmart products to shoot locations; Ensured correct products were used/highlighted throughout shoot ● Partnered with both Publicis and Walmart Legal to ensure commercials were cleared; oversaw any changes needed, if flagged by Legal ● Ensured on-time delivery of correct, client-approved assets; partnered with Pinterest, Facebook/Instagram for best practices ● Directly managed, and helped to foster growth of, an Account Executive and an Account Supervisor -
Account SupervisorJ. Walter Thompson Worldwide Aug 2017 - Aug 2019New York, NyClients:» Elmer's» Sharpie» FoodSaver» Ball» Rubbermaid» SistemaResponsibilities: ● Day-to-day client lead; Point of contact across Team Newell, including oversight of WPP partner agencies (Media, Social, PR, Shopper) ● Strategic development and flawless execution of concurrent campaign ideas, TVCs, digital content, and print ads across Writing and Food Categories● Partnered with Executive Strategy Director to ensure client briefs were accurate and achievable, and that the brief was adhered to as projects progressed ● Prepared and presented decks to senior clients to sell-in work (Routinely led 10+ projects concurrently, with budgets up to $12.5MM each) ● Sought project feedback from clients; Reviewed to ensure it was actionable; Deciphered to teams, and ensured feedback was appropriately enacted ● Used LINK testing to validate campaign ideas and assets; Used learnings to optimize and adapt campaign assets as needed● Managed legal process with JWT and Newell legal; Coordinated with JWT network clearance team to ensure materials were ready for launch ● Co-managed SOW, ensured requested deliverables were accounted for; Prepared and presented incremental SOW line items as needed ● Supervised Account Associate team members; Aligned with Project Management to ensure resources, timelines and project milestones are on-track -
Account ManagerDigitaslbi Sep 2015 - Aug 2017Greater New York City AreaClients:» Travelers Insurance» ComcastTravelers Insurance:● Manage numerous projects simultaneously for the Business Insurance (BI) and Personal Insurance (PI) business units within Travelers ● Key areas of focus include: o Digital Video o Digital Banner Ads (static and animated) o Email Campaigns ● Serve as the primary day-to-day client contact for anyone from an Associate to a VP ● Participate in client presentations, both over the phone and in-person ● Lead communication and reviews with partner agencies ● Oversee and manage all internal communication between Account, Project Management, Production, Strategy and Creative ● Partner with Creative Strategy to help prepare and refine client briefs ● Review and provide input on all creative work prior to sending to the client● Coordinate with Project Management on timelines and resourcing, ensuring all projects are on-track ● Directly manage budgets for incremental projects to the scope, keeping internal and client stakeholders abreast of dollars spent Comcast:● Managed the strategic development and daily execution of multi-million dollar campaigns for Comcast Acquisition● Directly worked with production and creative teams at Digitas, as well as manager and director-level Comcast clients, to prepare for shoots, with lead times as short as 5 weeks ● Executed ‘Real People’ casting for shoots by traveling across the US to ensure we had the correct mix of entertainment service provider subs● Managed and attended 5 separate, multi-million dollar, large-scale broadcast shoots, for the ‘X1 Challenge’ campaign, featuring celebrity talent and unique technical demo setup requirements ● Ensured client satisfaction and legal compliance at shoots, communicating real-time feedback to teams ● Created massive Excel docs during shoots to be used by creative teams and post-production house● Adept at handling a heavy volume of work – 50 unique TV cores + 250 TV versions – all in 2016 -
Senior Account ManagerTag Worldwide Oct 2014 - Sep 2015New York, NyClients:» International Hotel Chain» Multinational Consumer Goods Company Responsibilities: ● Work with clients and their strategic creative and media partners to streamline and implement marketing communications● Collaborate with NYC and UK teams for production of print ads and digital banners; as well as TVC adaptations, including: language transcreation, script edits, voiceover recordings and changes to pack art and supers● Manage the adaptation, client approval and delivery of print, digital and TVC assets, in multiple countries and languages● Coordinate with legal teams, TV networks and media agencies to ensure asset approval and on-time trafficking● Gather costs from each team to create and gain client approval on cost estimates; maintain global roadmaps for each brand● Act as brand shepherd for client brands, ensuring style guides and integrity to master assets are adhered to
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Senior Account ManagerFurman Roth Advertising Jul 2012 - Oct 2014New York, NyClients:» Cohen’s Fashion Optical» Seton Hall University» Lord & Taylor» Anti-Defamation League» New York Methodist HospitalResponsibilities: ● Media planner and buyer for print and digital (Including local and national buys; negotiated for added value for clients)● Directed 3 print design artists, gave input into print ad design and facilitated communication between clients and designers● Managed hundreds of ad deadlines across the agency, for both media buying and ad delivery● Proofread, edited and trafficked approximately 20 print ads per week for multiple clients ● Managed a multi-market print campaign in 5 languages for New York Methodist ● Routinely worked with 10 franchisees and multiple corporate clients for Cohen's ● Directed the radio promotional elements of multiple grand openings for L&T -
Interactive Project ManagerLeader Enterprises Nov 2010 - Feb 2012Atlanta, GaClients: » Mizuno USA» General Mills (Cheerios, Betty Crocker, Cascadian Farms)Responsibilities:● Concurrently managed up to 20 digital initiatives, within life cycle ranges of 1 week to 12 months● Coordinated with a team of 10 designers and developers to oversee project milestones and deliverables● Directed daily internal and external communication to keep all stakeholders abreast of project statuses● Led the digital arm of a $1M athletic equipment product launch campaign, leading to an ongoing client relationship● Spearheaded the design of a mobile application for a major pharmaceuticals company● Executed numerous projects for a Fortune 500 food corporation -
Patient Coordinator, Director Of Social MediaThe Swan Center For Plastic Surgery Nov 2009 - Sep 2010Alpharetta, Ga● Maintained Practice’s Facebook and Twitter pages, posting specials, events and pertinent articles● Grew Facebook page fan base 2,000% ● Executed website updates on a regular basis using WordPress ● Scheduled and closed over $1,000,000 worth of surgeries● Handled initial patient calls: briefly described surgical procedures and answered questions on recovery time, pricing estimates, surgeons' biographies and appointment availability ● Met with patients during consultation to discuss pricing, financing, Practice policies and surgery dates -
Account Coordinator / ManagerFletcher Martin Jan 2008 - Nov 2009Atlanta, GaClients:» Arby's Restaurant Group, Inc.Responsibilities: ● Managed monthly FSI print program for Arby's corporate and franchisee clients ● Directed print for grand openings of store units● Liaised with clients and designers to create custom inserts● Coordinated with CFO to ensure all accounts were up to date on receivables● Led ROP (Run of Paper) project across all Arby's markets
Emily Hadaway Skills
Emily Hadaway Education Details
Frequently Asked Questions about Emily Hadaway
What company does Emily Hadaway work for?
Emily Hadaway works for Team Win Studios
What is Emily Hadaway's role at the current company?
Emily Hadaway's current role is Senior Account Director with 12+ years of advertising experience managing integrated marketing campaigns.
What is Emily Hadaway's email address?
Emily Hadaway's email address is em****@****cis.com
What is Emily Hadaway's direct phone number?
Emily Hadaway's direct phone number is (617) 867*****
What schools did Emily Hadaway attend?
Emily Hadaway attended Kennesaw State University - Michael J. Coles College Of Business.
What are some of Emily Hadaway's interests?
Emily Hadaway has interest in Animal Welfare.
What skills is Emily Hadaway known for?
Emily Hadaway has skills like Campaign Management, Client Services, Client Communication, Digital Media, Online Communications, Account Management, Scope Management, Timeline Management, Web, Website Management, Website Redesign, Project Planning.
Who are Emily Hadaway's colleagues?
Emily Hadaway's colleagues are Jarod Shannon, Holly James, Nathan Rotmensz.
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Emily Hadaway
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