Imagine a lioness fiercely protecting her cubs from a predator, and you’ve got a good picture of how Emily supports her clients. Emily credits her tenacity and enthusiasm for Haggman clients to years spent on both the client and agency side. Having seen “the other side,” Emily has a keen understanding of the dynamics of today’s business world and brings an innovative approach to a wide range of programs and marketing initiatives. It’s good news for clients but hell for creatives with dreams of unlimited budgets and vague deadlines.Before joining Haggman, Emily was Senior Manager of Worldwide Strategic Communications for Dun and Bradstreet Software. Emily headed up worldwide marketing communications programs supporting 20 countries and 60 offices. Suffice to say that she had loads of friends in airports everywhere. Responsible for a multi-million dollar budget, Emily supervised an internal agency as well as two outside agencies.Emily offers clients a special expertise in public relations, thanks in part to her work at Mullen Advertising as Public Relations Account Supervisor on the Smartfood Popcorn account. While on Smartfood she spearheaded their guerilla marketing program, set up and managed a network of 11 public relations agencies, and launched the national launch under Frito Lay. Also at Mullen, Emily developed the international marketing & communications program for Malden Mills in five countries. Malden Mills is the leading manufacturer of Polartec fleece fabric.Austin, Texas was Emily’s home prior to Mullen. In Austin she was Director of Advertising and Public Relations for KLRU-TV where she revamped the station’s image, moving them from a home-town station to a national leader with their “Austin City Limits” shows becoming the number one country music show in the nation. Within just eight months, the station enjoyed a new, revitalized image, had its first profitable event and saw a 20% jump in fundraising efforts.Specialties: branding strategy, public relations, marketing, energy efficiency, utilities, clean tech, food, hospitality, healthcare
Listed skills include Public Relations, Marketing Communications, Strategic Communications, Marketing, and 24 others.
