Emily is an accomplished integrated marketing professional with expertise in creating successful multi-channel marketing strategies, driving profits, increasing market share, and strengthening customer engagement. An emotionally intelligent leader with a proven track record of bringing together cross-functional teams, she brings 15 years of progressive experience and a willingness to take on challenges and make a lasting impact on company and customer success.Having worked with brands such as Wendy’s, IBM, Darden Brands, General Motors, Panda Express, Cuties Clementines, BP, Zespri, Build-A-Bear Workshops, Children’s Mercy Hospitals and Clinics, AutoTrader, Hilton, JP Morgan Chase, University of Florida and Union Pacific among others, Emily is skilled at creating multi-channel engagement strategies to deepen customer relationships.Emily recently obtained an MBA, a Specialization in Data Analytics from Harvard Business School, and a Specialization in Digital Marketing from Northwestern University. Passionate about the digital media landscape, she considers it her professional "home." From spearheading the launch of innovative websites with robust editorial engines and revamping SEO practices to implementing personalized experiences and crafting advanced test & learn media strategies, her expertise encompasses a wide spectrum. She excels in exploring new Over-the-Top (OTT) activations and fine-tuning audience targeting. In the dynamic realm of digital media, she not only navigates change but thrives on it!Specialties: Digital Strategy, Demand Gen, Content Strategy, Influencer Engagement, Crisis and Issues Management, Social Media Strategy, Cross-Channel Integration Strategy, Data and Analytics.
Listed skills include Strategic Communications, Crisis Management, Grassroots Organizing, Media Relations, and 46 others.
