I’ve spent my entire career helping leading-edge entrepreneurs expand their success. As a brand message consultant and copywriter – and former in-house marketing manager – I guide clients to distinguish their businesses through clear positioning and captivating website copywriting that express their difference, sell their top services, and increase their reach. Now it’s your turn.www.lumoscommunications.com

The Professional Development Group coaches inspiring leaders and high performing teams: www.theprofessionaldevelopmentgroup.com

- Developed, designed, and wrote all company marketing materials- Directed the complete rebrand of the company’s current website, including development of corporate messaging, creation of all written content, selection of all images, and instruction/supervision of the web design team- Managed the production of a 700-page company specifications manual- Responsible for the development, design, and distribution of all product updates to a national network of independently owned designer showrooms- Assisted with corporate recruiting and interviewing- Trained and managed the marketing assistant; oversaw assistant work product and output

- Developed marketing messages and materials- Drove new client campaigns and initiatives- Conducted market research and trend analysis- Handled website development and SEO editing

- Developed, designed, and major authored the English Department's Professional Writing Program’s first internship manual, a 40-page booklet utilized by all Professional Writing faculty and students (still used as a critical part of the program's senior student curriculum)- Redesigned the Professional Writing Program’s internship application packet, including existing documents and official forms

- Managed a staff of 25 student volunteers; planned and lead meetings; ran public events- Designed process to solicit and select manuscripts, and assemble a print-ready publication- Selected student writing for publication from more than 200 submissions annually- Edited and proofread all copy for publication, and approved proofs from printer - Oversaw and assisted with layout and assembly of the 170-page publication using Adobe InDesign software- Interfaced with cover designer throughout initial design, revisions, and printing- Conceived and developed an apprenticeship program to train staff for leadership roles

- Worked primarily for client Rita's Water Ice on a significant media relations campaign for Rita's First Day of Spring Italian Ice Giveaway 2008- Wrote the press release and media alert the campaign, which were used in full or part by more than 200 print, web, and trade publications- Pitched the media and arranged media coverage- Developed media lists, organized press materials, and conducted market research- Planned and wrote press releases, media alerts, and pitch letters - Assisted account executives with special projects as needed

- Handled majority of the GoggleWorks' public relations activities, including planning, writing, and distributing press releases- Created and managed an event listings and media contacts file- Cooperated with project team to plan, promote, and acquire state funding for the PA Glass Trail, an arts and tourism initiative - Wrote all copy for the PA Glass Trail's initial marketing pieces, including the website, rack card, tour passport, and magazine ad- Conducted extensive project research- Promoted from intern to staff after three months