Damaged peripheral nerves left untreated can be the source permanent numbness, impaired mobility and even chronic pain. While most are easily fixable by a surgeon specializing in microsurgical nerve repair, thousands of nerve injuries are missed every year, leaving people with functional deficits that impact their daily lives. It’s time to change that. It’s time to help people have better outcomes, reduced pain or numbness and improved quality of life. To do so, we have to change the standard of care.As the Senior Director of Market Development, I own the strategy development that will establish new standards of care in peripheral nerve repair. This requires close collaboration with clinical leaders to study interventional treatment effects and outcomes in nerve repair, medical affairs and professional education to understand the current literature and develop pioneering surgeon education programs, and patient education about nerve injuries through media campaigns, public relations and advocacy/society collaboration.

Post-mastectomy numbness is a problem affecting thousands of women each year. During a mastectomy, nerves to the breast and nipple are cut and their ability to send signals are disrupted – often resulting in numbness and permanent loss of sensation to the breast area. Women often regain little to no feeling even if they choose to undergo breast reconstruction. Loss of breast sensation after mastectomy can have a negative impact on quality of life. Research has shown this can affect body image and psychological health, as well as risk of injury. For many women, breasts they cannot feel do not feel like their own.Resensation is a new technique in breast nerve repair that can potentially restore feeling as part of autologous breast reconstruction surgery. When breast sensation is restored, women are able to not only look, but also feel more like themselves again. As the Director of Market Development, I’m leading the strategy to establish the Resensation technique as a standard of care in breast reconstruction. In partnership with some of the most innovative micro-surgically trained plastic reconstructive surgeons, we’re educating patients and developing clinical evidence to drive adoption and penetration in the market. In parallel, we’ve launched direct-to-patient awareness campaigns elevating the problem of post-mastectomy numbness. We partner with advocacy groups to ensure women are armed with the necessary information to make the best decision for their personal breast reconstruction journey.

I joined the North American Diagnostic Imaging team to develop and drive an influencer relationship strategy and peer to peer marketing initiatives. I created a company-wide approach to key opinion leader relationship management and development, including the necessary processes and tools to support teams across functions, products and the globe. In this position, I built organizational capabilities, improved employee engagement and team dynamics, and elevated team performance.

I provide analysis, messaging solutions and marketing expertise to help companies successfully commercialize products and services. Additionally, I help executives and business leaders simplify and communicate their strategies and business goals throughout their organizations in ways that resonate with employees of all levels and in all functions.

I led the global marketing, brand and communication strategy across multiple product divisions for Stryker's technical service offering. During my tenure, I was a member of the global marketing council and was viewed as one of the most progressive marketing leaders in a sales-driven organization. I played a leadership role on the company communications team and was an active member of both the Stryker Women's Network and Diversity & Inclusion group. Key contributions:- Led the development of an enhanced value proposition- Developed a new brand story focused on customer needs-states- Replaced disparate sales and marketing materials with a strong, consistent story and look- Supported sales enablement through training programs, regional marketing campaigns and promotions- Increased brand awareness with targeted thought leadership program deployed through public relations

I led planning, development and implementation of an integrated marketing strategy to achieve 18% sales growth. Key contributions:-Launched digital strategy including social media and corporate blog-Expanded PR program and advertising strategy to cement market leadership-Led division's first customer insights research program-Rebranded and launched 3 product portfolios-Headed industry leadership efforts with Practice Greenhealth

As the first brand manager, I educated our sales team to deploy our brand message with customers and prospects.Key contributions:- Developed and implemented local campaigns to increase market penetration- Supported customer business review development - Managed competitive counter-detailing activities - Created and delivered sales training programs

As a banker, I held my Series 6 and 63 licenses to sell securities and Life & Health insurance. I assisted clients by discovering financial needs, resolving problems, loan applications and other financial services.

I focused on grass-roots marketing of the Phoenix Coyotes brand throughout the community including developing cross promotional events with MLB spring training, local radio station collaborations and game day operations. I created collateral and promotional materials for distribution, interacted with fans and supported promotional events.