Emily Harding Email & Phone Number

Boston, MA, US

Hingham, MA, US

• Collaborated with the Director of Business Development and Marketing to strategize then execute content across multiple channels including social media, website copy, blog articles, press releases, and advertising.
• Directly impacted the sales process by coordinating RFQ/RFP responses, designing market sector brochures, and providing support to Business Development teams with presentation materials and interview preparation
• Executed tradeshows and company evets, overseeing logistics, booth setup, and promotional materials to enhance brand visibility and engagement
• Coordinated photography / videography and award submissions for finished projects

• Researched 2022 office design trends and interviewed 30 individuals to recommend design improvements to company leadership for the corporate headquarters and field offices
• Project managed, coordinated the workflow, and facilitated status meetings for the execution of corporate events
• Produced digital content for the Distribution Hub: a company-wide site for access to news, tools, and resources
• Served as a Grid Advocate to launch an enterprise-wide mentorship program

Amherst, Massachusetts, US

Amherst, Massachusetts, US

• Created social media, blog, and website content that adhere to University guidelines and encourage student interaction for @umassamherst and @umassamherstvoices
• Photographed events and filmed videos for the university’s Instagram platform of 79.5k followers
• Conducted interviews and authored articles to showcase the distinctive stories of 20 graduating seniors for the 2022 and 2023 “Senior Series”

Amherst, Massachusetts, US

• Led bi-weekly meetings for the marketing committee of over 200 members
• Revitalized the brand’s style guide to modernize and maintain brand identity across all channels
• Maintained the club’s Squarespace website with relevant club information, events, blog posts, and designs
• Designed merchandise for purchase by the general body
• Executed digital marketing campaigns with internal teams to promote club events and merchandise
• Mentored and advised underclassmen on networking and interview skills

Amherst, Massachusetts, US

• Relayed messages from the presidents to members through the Instagram, Twitter, Facebook and LinkedIn accounts with self-created content (@isenbergwib)
• Increased following on the Instagram from 812 to 1,055 followers during the academic year
• Hosted and planned bi-weekly marketing committee meetings
• Headed the social media subcommittee of 78 members

Amherst, Massachusetts, US

Atlanta, GA, US

• Detailed omnichannel recommendations to improve brand consistency and increase sales within the home fragrance division for brands: Yankee Candle, Woodwick, Chesapeake Bay, and Friday Collective
• Conducted primary and secondary research through interviews, focus groups, surveys, and published works with findings shared in a 200+ page written report and final presentation to senior management
• Fostered client relationships through weekly progress meetings to meet business needs and goals

Washington, District Of Columbia, US

• Participated in the evaluation of a live deal involving a $10,000,000 multi-family property in Boston, MA
• Presented an investment memo to real estate professionals from JLL, CBRE, Greystar, and other real estate firms
• Received 60+ hours of training on real estate fundamentals, property valuation, deal financing, financial modeling, and market research
• Worked with professionals at JLL to build 10-year cash flow projections and sensitivity analysis based on various growth rates, hold periods, and exit cap rates

Princeton, Massachusetts, US

• Explained benefits of purchasing/leasing options of ski equipment and accessories
• Welcomed customers into the store and helped them locate items
• Priced merchandise, stocked shelves, and took inventory of supplies

Amherst, MA, US

• Maintained and created the attendance sheet, grade templates, peer evaluation forms, and class blackboard page for Small Business Marketing (Marketing 491S)
• Updated class PowerPoints with relevant market research

• Worked with the Go-To-Market Team
• Independently conducted competitive intelligence research and led focus groups to generate recommendations for an automotive insurance loyalty program
• Prepared a grant application and PowerPoint alongside 4 interns that successfully won HMEA a $5,000 grant on behalf of Hanover
• Collaborated with 2 other interns to identify pain-points in the company’s endorsement experience, and presented findings and recommendations to senior management

Bachelor Of Business Administration - Bba, Marketing, It Minor, Real Estate Certificate

Bachelor Of Business Administration - Bba, Marketing

Bachelor Of Business Administration - Bba

Graduated