E-Commerce And Digital Marketing Ropu Askan
Current
Apr 2021 - Present
AeroLeads people directory · profile
Emily Haw Email & Phone Number
E-commerce & Digital Marketing | CSPO® | CSM®
at
Boehringer Ingelheim
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
E-commerce & Digital Marketing | CSPO® | CSM®
Location
Singapore, Singapore, Singapore
Who is Emily Haw? Overview
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Quick answer
Emily Haw is listed as E-commerce & Digital Marketing | CSPO® | CSM® at Boehringer Ingelheim, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Emily Haw.
Emily Haw previously worked as E-commerce and Digital Marketing ROPU ASKAN at Boehringer Ingelheim and Acting Head, Direct Business Singapore - E-commerce and Telesales at Brand'S Suntory. Emily Haw holds Bachelor Of Business Administration (Bba), Marketing And Logistics from National University Of Singapore.
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Email format at Boehringer Ingelheim
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Boehringer Ingelheim
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Profile bio
About Emily Haw
Skills: E-commerce, Digital Marketing, Social Media, Acquisition, CRM, P&L Management, Project Management, New product development, Marketing, Branding, FMCGTechnical Skills: SAP CRM, Hybris Commerce, Hybris Marketing, Google Analytics Individual Qualification, Facebook Blueprint Certified Digital Marketing Associate, Certified Scrum Product Owner, Certified Scrum MasterMom. Marketer. Musician. Emily loves E-commerce and marketing, and has 18 years of solid hands-on regional and local experience in the FMCG industry. Having a strong passion and belief in the B2C direct to consumer model, Emily was the core business lead to roll out a 360 Customer Experience Management system across four countries in her regional capacity in BRAND'S-Suntory, after which she took on a commercial role in managing the Singapore direct business. Within one year, she increased net sales of new customers by 97%. As Acting Head of Direct Business, she leads a team of 12 on accelerating the direct B2C business (BRAND'S), focusing in digital marketing, E-commerce, CRM, and has full P&L accountability. (https://store.brandsworld.com.sg/)Her past achievements include: Overall brand performance: Bio-essence ranked no. 1 in 2010-2011(Facial Care) - AC Neilsen Single SKU: Bio-essence Face Lifting Cream No. 1 Sales from 2005 - 2011 (Facial Care) - AC Neilsen Best Asian Brand Award (Bio-essence) - conferred by Watsons Personal Care Store in 2010She is also highly experienced working in cross functional teams in innovation and new product development, and has a track record of conceptualising, developing and launching top selling products in various categories.
Current workplace
Emily Haw's current company
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9 roles
Emily Haw work experience
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Acting Head, Direct Business Singapore - E-Commerce And Telesales
Full management of P&L and sales of Direct to Consumer business (brand-owned Ecommerce site and Telesales) Leading a team of 12 Acquisition, Retention, and Operation team members to drive direct B2C performance Y2019 E-commerce Sales: 110% vs Budget and 131% vs LY
Jan 2019 - Mar 2021
Senior Manager, Direct Business (Sea) - Ecommerce And Telesales
Promoted to Senior Manager in Apr 2018 Management reporting 2017 Achievements: o Increased number of new customers by 75% and increased Net Sales of new customers by 91% vs LY o Achieved record breaking E-commerce sales during peak occasions i.e. 11-11, Black Friday o Changed 3PL which resulted in 5-10% savings in logistics cost and provide better.
Apr 2017 - Jan 2019
Manager, Regional Direct Business - E-Commerce & Telesales
- Lead regional direct business planning, budgeting and go-to-market implementation- Centre of Excellence to provide best practices to local markets to accelerate the direct B2C business, including E-commerce, digital marketing, telesales, O2O (online and offline) integration and CRM.- Performance marketing lead: Set up, monitor and refine direct business.
Jun 2014 - Apr 2017
Assistant Manager, Regional Product Strategy And Innovation
- Conceptualized and developed a total of 6 and launched 3 products under the Brain-to-Body Wellness and Skin Beauty Wellness categories in 8 markets, including Thailand, Taiwan, China, Singapore, Malaysia, Indonesia, Vietnam and US.- Successfully managed new product development projects within cross functional teams, including multiple local markets.
Sep 2012 - May 2014
Corporate Communications And Marketing Exec
Achievements:o Flag Day 2012: Key driver in recruiting over 12,000 volunteers for the annual fund raising event, resulting in raising about $400,000, the highest record (as of 2012) in the history of the Singapore Red Crosso Represented Singapore Red Cross at the 9th South East Asia National Societies Youth Director’s Meeting in Nov 2011 as a key note.
Jul 2011 - Aug 2012
Regional Brand Manager
- Regional Brand Manager (Singapore, Hong Kong, Taiwan)Bio-essence
- Promoted to Regional Brand Manager in Oct 2009
- Head a team of 15 marketing staff across three countries
- Negotiate media master contracts for all regions
- Develop, plan and build the regional marketing calendar
- Analysis of various market sizes, chart and monitor sales and profit performance monthly, quarterly and annually
Oct 2009 - Jun 2011
Assistant Brand Manager
- Assistant Brand ManagerBio-essence
- In charge of brand performance for Bio-essence (P&L, sales, equity and development)
- Budgeting, forecasting, planning of all above and below the line A&P
- Involved in market research, events and public relations
- Ad creatives, including copy writing for all press, print, internet, outdoor and television commercials
- Trade marketing – negotiated for promotions, better trade space and display
Oct 2006 - Oct 2009
Product/ Brand Executive
- Product Executive/ Brand ExecutiveBio-essence
- In charge of new product development, from formula to packaging
- Liaise with the various creative, R&D, production and sales departments to ensure deadlines are met and the launch is smooth
- Personally launched a total of 35 skincare and body care products from 2005-2006
Jan 2005 - Oct 2006
1 education record
Emily Haw education
-
National University Of Singapore
FAQ
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Quick answers generated from the profile data available on this page.
What company does Emily Haw work for?
Emily Haw works for Boehringer Ingelheim.
What is Emily Haw's role at Boehringer Ingelheim?
Emily Haw is listed as E-commerce & Digital Marketing | CSPO® | CSM® at Boehringer Ingelheim.
Where is Emily Haw based?
Emily Haw is based in Singapore, Singapore, Singapore while working with Boehringer Ingelheim.
What companies has Emily Haw worked for?
Emily Haw has worked for Boehringer Ingelheim, Brand'S Suntory, Singapore Red Cross, and Ld Waxson Singapore Pte Ltd.
How can I contact Emily Haw?
You can use AeroLeads to view verified contact signals for Emily Haw at Boehringer Ingelheim, including work email, phone, and LinkedIn data when available.
What schools did Emily Haw attend?
Emily Haw holds Bachelor Of Business Administration (Bba), Marketing And Logistics from National University Of Singapore.
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