Emily Heflin Email & Phone Number

Baltimore, Md, Us

Baltimore, Maryland, Us

I lead a highly-skilled agile team of designers and analysts to create, produce, and measure innovative, customer-centric multichannel experiences built on a foundation of deep personalization. I collaborate with technical partners to prioritize and execute on data and development to support our experiences, while also considering data longevity and risk mitigation across teams.-Plan and prioritize features that meet business goals, customer values, and feasibility while setting a sustainable pace-Align team & stakeholders around shared vision and generate enthusiasm for upcoming products-Increased automated campaigns by 200% using Adobe Campaign, Adobe Audience Manager, and Adobe Target-Leveraged Adobe stack to create a system of suppression delays to run the personalized hierarchy engine and ensure that participants receive the highest priority next best step communications-Developed scalable marketing agile team processes & trainings as the only RPS marketing agile team and shared best practices and learnings with other business units-Advised other business units on personalization strategies, particularly around resourcing, training, and data -Developed and implemented remote team practices based on team retros when team shifted to remote (100% retention for 2 years)

Baltimore, Maryland, Us

Lead project teams to create and maintain email campaigns and user journeys across digital and print channelsCollaborate with data teams to determine audience segmentation and personalization opportunitiesLeverage reporting, user testing data, and voice of customer surveys to improve user experienceWork with internal and external partners to develop retirement education and financial wellness content

Baltimore, Maryland, Us

Optimized email content and process for retirement plan services and global investment servicesDesigned, developed, and tested email templates across all business unitsCreated and launched email campaigns in a deadline-driven environmentProvided brand guidance in role as brand ambassadorResearched email marketing strategies, best practices, and past performance metricsShared email best practices and capabilities with internal business partnersIncreased team efficiency through process and template improvementsMentored and coached teammates

Baltimore, Md, Us

Designed and developed responsive email templatesOptimized content for newsletters to increase engagement and drive web traffic

Us

Collaborated with editors to develop web content strategy and update websitesCreated and optimized engaging web, email, and social media content and content calendar with print synergy Developed and implemented SEO strategyCollaborated with sales reps to create digital products to offer advertisersDesigned and developed advertising module in an award-winning appRedesigned email campaigns to maximize efficiency and user experience, which resulted in a 35% increase in email volumesAnalyzed email, social media, SEO, and web analyticsShared digital trends and best practices with editors and advertisers through presentations and webinars