I partner with small businesses to tell their brand story through creative content - whether that be videos, graphic design, photography, or some behind-the-scenes strategy and accountability.

As Creative Director at Zartico, I was trusted to lead all visual design decisions for our brand as well as carry out day-to-day responsibilities as their Graphic Designer.• I was the resource for all brand and creative questions for the company. It was my responsibility to steward the brand to create consistency and educate the company on how to utilize the brand assets best.• Led the continuous development of the company brand guidelines. Made decisions on the brand visuals and built brand assets that support each portion of the partner journey.• From concept to completion, created graphics, layouts, icons, and other brand assets that helped support the brand and product initiatives. Developed and executed design concepts for a range of marketing materials, including but not limited to social media graphics, digital ads, email campaigns, and print collateral. • Worked with swag companies to design, order, and distribute swag for sales, events, and partners.• Coordinated with printers and vendors for printed or produced projects.• Led and executed branding for all Zartico events. This includes brand strategy and development along with creating all the assets needed for the event including logos, environmental design, signage, swag, digital, promotional, presentation designs, etc.• Managed DAM and successful distribution of creative assets to the company.• Owned all the creative products that left the office, continually critiquing the quality of all creative output and working to build, shape, and foster high-impact ideas• Collaborated with cross-functional teams to ensure all design materials aligned with brand guidelines, messaging, and overall business objectives.

Zartico’s mission is to provide the clearest perspective of the visitor economy. As the world’s first Destination Operating System, Zartico combines science, technology and domain expertise to positively impact the tourism and visitor economy. By harnessing the power of proprietary data streams, Zartico answers the “why”. With over fifty years of destination and travel experience, Zartico is uniquely positioned to lead the transformation from global destination marketing to global destination leadership.

My role with Visit Saint Paul includes handling almost all of our graphic design and creative efforts including shooting and editing promotional videos and keeping our photo library up to date. You can find some samples of my videos here!

I have had the privilege to work with CrossFit 1080 from it's beginning and help them build the brand that they have grown into today. This began with creating the logo, Wordpress website, and creating an overall look and feel that then would be portrayed in any of our marketing collateral. With being the designer for a small business, I play a key role in any of the marketing projects that come up, including the following projects:- Digital and print ads- Social media (assisting in maintaining these sites along with advertising on them)- Flyers for events- Business cards- Signs- T-shirts- Website (original design and also managing the maintenance & updates)- Photography & VideographyOne of the main roles I have now is the brand manager. It is my responsibility to not only create designs that represent our core values, but to approve any project or retail item that has our logo in order to maintain consistent imagery across all aspects of our business.CrossFit 1080 has numerous events and campaigns that require branding, marketing, and advertising. I work directly with the owner or coach who is in charge of that event or campaign to create the logo, website, advertisements, flyers, retail items, or any other printed or digital assets they may need.

As the Graphic Design & Finishing Specialist at Dolan, I have had the opportunity to work on a large array of projects for both our internal marketing and our customers. I do design work, ranging from environmental design and large format signs, to packaging and marketing collateral, for our customers and also consult with our sales team regarding substrate and finishing options for new or potential projects.Another responsibility was the creation of our Idea Center. The goal was to create a room where people could walk in and be inspired to think beyond what they believed was possible in the print world. I was able to apply my knowledge that I gained from working with Esko on the wide range of substrates that are available for our customers and create a wide range of pieces that highlight Dolan's capabilities. By working in a production setting with a wide range of projects and quick turn arounds that come across my desk, I feel I have grown as an employee in my time management and organizational skills. One of the more rewarding parts of my job is working directly with the customer from the start of a project and seeing it through from concept to design to production.

After a couple years at Esko, I was promoted to Marketing Coordinator for our Digital Finishing department. I was still responsible for our marketing collateral including brochures, e-mail blasts, magazine and digital advertisement and any trade show advertising and direct mail pieces we created. I was also still responsible for assisting with the organization of our trade shows by helping during the show along with creating successful files to print and cut on our digital finishing systems during the show as hand outs. This promotion gave me the ability to work with partners whose relationships that were already established along with building new partnerships with companies to help promote both of our products. I also had the ability to work closely with customers to assist in any design needs they may have had after purchasing a table.

• Working mainly with the Sign & Display division of EskoArtwork promoting our digital finishing systems along with design and prepress software• Creating direct mail, HTML email blasts and magazine advertisements to promote our products and events• Continually designing new sample sign and display, packaging, narrow format and POP pieces• Working on joint promotions with companies such as HP, FujiFilm & Neenah Paper • Attending and working key trade shows throughout the year (SGIA, ISA, Dscoop, GraphExpo)• Work with partners to develop trade show and sample materials along with signage.

My projects with the EDC include brand development for the Innovation Foundation including building a website, re-branding of the SMARTT Network and other various smaller projects.

As the intern with the EDC, I worked directly with the marketing director and executive director to create various projects including publications, website updates, flyers, and newletters.

I work with the employees of the Chamber of Commerce to produce promotional items for the Chamber itself but also for the many programs they offer.

Teaching beginning graphic design to high school students at the Upward Bound program through the University of Wisconsin - Eau Claire.

I worked mainly with the graphic designers at Lab Safety Supply learning about the design process and layout with catalogs. I was also able to work with copy writers, photographers in the in-house studio, product managers, and other departments who had input on the products that went into the catalogs.