Emily Hesley Email & Phone Number

Valley Forge, Pa, Us

Valley Forge, Pa, Us

• Lead the implementation of an enterprise Sales Enablement transformation, to increase productivity, optimize the lead management process and enhance customer engagement.• Spearheaded cross-functional teams to achieve the timely delivery of a Marketo MVP, encompassing five integrations and adoption by two teams within a six-month timeframe, while maintaining strict alignment with overarching business goals and objectives• Developed and implemented a comprehensive product roadmap focused on Seismic, with a strategic emphasis on feature prioritization and enhancements to align with the dynamic requirements of nine distinct teams• Performed competitor analysis and market research to identify opportunities for marketing automation• Served as the key liaison between business units and technical teams, cultivating open communication channels and facilitating a clear understanding of project requirements• Established and nurtured relationships with critical stakeholders, including senior management, to uphold alignment of product vision and strategy through the enterprise

Souderton, Pa, Us

• Built a strategic multichannel marketing calendar, focusing on brand awareness and lead generation• Developed a leads process focused on providing Sales with individuals further along in the buyer’s journey• Spearheaded the implementation of an outbound email marketing program• Collaborated with Product Manager to develop a multi-departmental process for the introduction and discontinuation of products• Member of core team developing a product database to alleviate reliance on tribal knowledge and unmanaged documents, as well as expedite future development of marketing materials• Established content creation plan to align with marketing strategy and provide direction to Application Engineering team• Assembled and managed a high-performing integrated marketing team inclusive of direct reports and agencies

Barrington, Nj, Us

• Increased Sales acceptance rate of Marketing Qualified Leads to 40% by introducing lead scoring• Developed multi-year email strategy to reach our customers with targeted messages• Marketo Administrator managing global marketing database • Developing implementation strategy to roll out Sales Enablement in Europe and Asia

Barrington, Nj, Us

• Pioneered global implementation of Marketo by creating the company-wide strategy• Influenced team toward results driven campaigns by developing a Marketing Dashboard across channels• Lead the development and implementation of customer lifecycle campaigns across multiple business lines• Mentored Channel Owners with campaign success according to their goals through analytics and research• Increased audience segmentation by 117% in 9 months resulting in enhanced targeting for digital campaigns• Collaborated with multiple departments to clean up thousands of duplicate records in database• Global lead for GDPR compliance concerns and issues within Marketo• Manage ongoing Marketo operations including the training of all internal Marketo users

München, Bayern, De

• Created, developed, implemented and managed strategic outbound and demand generation programs across diverse media channels• Increased email deliverability from 89.92% to 96.30% in 6 months• Converted on average 15% of prospects into Marketing Qualified Leads• Successfully re-engaged 2.6% of contacts who had been inactive for 12 months or longer with one email• Marketing Communications lead on team that launched efforts with North American Distribution Partners• Generated a Sales Guide, eventually rolled out worldwide through corporate headquarters, to aid Distribution Partners with product knowledge• Promoted and managed educational seminars for potential customers• Implemented and managed new marketing tools including Conversica, SurveyMonkey, Siftrock, SnapApp• Trained, supervised and mentored new employees joining the team• Marketo Administrator managing company database

München, Bayern, De

• Developed and implemented annual marketing plans for demand generation programs• Updated and managed industry specific microsite• Managed annual international tradeshow• Created online banner ads for industry related publications

München, Bayern, De

• Assisted in launching mobile educational classroom for potential customers • Planned and implemented full day educational event, with multiple tracks available• Managed online web store and tracked user analytics

New York, Ny, Us

New York, Ny, Us

• Developed 125th Anniversary campaign• Coordinated new website launch including: site map development, creative design, and developing, editing and proofreading content (launched Summer 2010)• Produced and manage yearly advertising and sponsorship budget• Introduced social media to company; maintain Twitter account• Initiated and developed business proposal to update and maintain company database• Actively managed and oversaw Hardesty & Hanover’s website through a content management system• Lead efforts for detailed proposals; collaborate with Project Managers and other marketing personnel• Created and dispersed external communications on website and to publications• Created and facilitated company relationships with outside vendors• Prepared materials for conferences and trade shows

Mba, Marketing

Bs, Public Relations, Minor In Business