Emily Hext Email and Phone Number
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With over 20 years of experience in leading marketing strategies and communications in healthcare, insurance, and energy sectors, I am a customer journey expert who aims to build brands and engage customers. Some of my achievements include leading the team to grow the Medicare business by 115% over goal at Priority Health, and increasing the first fill of new members' prescriptions by more than 25% at Humana. I leverage data-based customer insights, value propositions, messaging strategies, and hypothesis-driven experimentation to create outcome-driven campaigns. I also enjoy employing lean six sigma and design thinking principles to drive change and improve quality and productivity.
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Lead Growth Strategist, Strategic Engagement LeadLegacy DnaLouisville, Ky, Us
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Senior Director, MarketingElevance Health Jan 2021 - PresentIndianapolis, Indiana, UsI lead the strategy development and execution of audience-first, action-oriented marketing campaigns to drive acquisition of new customers and improved customer satisfaction and outcomes. Some accomplishments include: successfully implementing a large-scale vendor partners, leading development of a new product naming framework across Medicare, and creating campaigns to increase pharmacy script conversions by 300% over goal. -
Director, Acquisition MarketingPriority Health Jul 2020 - Dec 2020Grand Rapids, Mi, UsI led the development and execution of targeted lead generation and acquisition strategies to grow the Medicare business. Consumer insights provided the foundation to lead the development of prospect targeting hypotheses and a robust experimentation plan leading to 115% growth over goal. -
Director, Member StrategyHumana Mar 2018 - Jan 2020Louisville, Kentucky, UsI led cross-functional teams to develop data-based customer profiles and journey maps to identify customer pain points and attrition triggers for prioritization and valuation of initiatives. Then, I led the team to create tests to determine the best way to improve outcomes during these moments. One example was increasing the first fill of new members' prescriptions by more than 25%. This improves customer satisfaction, medication adherence, and health outcomes. -
Director, Engagement MarketingHumana May 2016 - Apr 2018Louisville, Kentucky, UsI led an enterprise-wide change management initiative to deliver seamless, integrated communications to customers. By leveraging analytics and consumer research, I was able to identify opportunities to eliminate low-value communications and drive digital adoption which saved over $6MM annually while improving customer satisfaction. Additionally, with customer feedback and input from technology like Acrolinx, we simplified the language and design of the content we delivered.
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Director, Product MarketingHumana Jun 2014 - May 2016Louisville, Kentucky, UsAs the ACA changed healthcare, I led a team to create the go-to-market strategy for individual medical and stand-alone specialty plans. Based on consumer research, we developed an education campaign that leveraged grass-roots efforts, digital media, and influencers to guide consumers through the buying process. We had over 350 million impressions across channels and significantly surpassed our acquisition goals. Qualitative data from members suggested that providing them with the help they needed to choose and use the best plan for their situation gave them the reassurance they needed to stay with us.
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Marketing ManagerHumana Sep 2012 - May 2014Louisville, Kentucky, Us
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Marketing ConsultantHumana May 2011 - Sep 2012Louisville, Kentucky, Us
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Strategic Channel ManagerChevron Mar 2006 - Oct 2010San Ramon, Ca, Us -
Channel Readiness ManagerChevron Jun 2002 - Mar 2006San Ramon, Ca, Us
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Change Management AssistantChevron Mar 2000 - Jun 2002San Ramon, Ca, Us
Emily Hext Skills
Emily Hext Education Details
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Webster UniversityMba -
Murray State UniversityBiology
Frequently Asked Questions about Emily Hext
What company does Emily Hext work for?
Emily Hext works for Legacy Dna
What is Emily Hext's role at the current company?
Emily Hext's current role is Lead Growth Strategist, Strategic Engagement Lead.
What is Emily Hext's email address?
Emily Hext's email address is eh****@****ana.com
What is Emily Hext's direct phone number?
Emily Hext's direct phone number is +150250*****
What schools did Emily Hext attend?
Emily Hext attended Webster University, Murray State University.
What are some of Emily Hext's interests?
Emily Hext has interest in Wine And Culinary Arts, Children, Social Media, Upward Cheerleading Coach, Education, Childrens Ministry Team Member, Health.
What skills is Emily Hext known for?
Emily Hext has skills like Marketing Communications, Marketing Strategy, Integrated Marketing, Strategy, Management, Marketing, Advertising, Event Management, Strategic Planning, Marketing Management, Strategic Communications, Cross Functional Team Leadership.
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