Emily Highstreet Email and Phone Number
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Currently advising GTM for early and growth stage B2B start-ups backed by QED, A16z, Pear.10+ years driving growth and bottom-line revenue at B2B companies out of Founders Fund, Y Combinator, First Round, QED and more._Having lead B2B demand generation at companies ranging from Series A start-ups to global enterprises such as Google for Work Chrome/Android and Afterpay (acquired by Square), I have an extensive understanding of the demand challenges within organizations of varying size/growth in addition to the trade-offs of key technologies, channels and strategies based on a team's current stage.Given early career work with various CRMs, ad technologies, marketing automation systems (Marketo, Pardot & Hubspot certified) and analytics tools, I'm equipped to analyze, design or optimize programs such as automated email nurtures, lead scoring models, automated advertising, digital content performance and more. With experience in implementing these processes and systems from the ground up, I have a builders mentality when developing your go to market strategy.Specialities: GTM Strategies | ICP Development| SMB Marketing | Product Positioning & Messaging | Marketing Strategy | Website Optimization | Channel Optimization | Marketplaces | A/B Testing
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Chief Strategy And Marketing OfficerTieSan Francisco, Ca, Us
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Fractional Gtm AdvisorPositioning For B2B Growth Jul 2024 - Present
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Head Of MarketingJampack May 2023 - Jun 2024Las Vegas, Nevada, Us -
Acquisition MarketingOpenstore Feb 2022 - May 2023Miami, Fl, Us- Grew lead volume of the largest 2% of merchants on Shopify by 56% in 6 months from three new channels: paid social, paid search & influencers.- Relaunched blog and website to meet SEO best practices resulting in a 208% increase in website traffic from non-branded bottom funnel search terms. - Launched and developed new Drive product based on qualitative and quantitative market research.*First B2B marketing hire. Built foundations such as positioning & martech, plus team for next phase of growth. -
Global Head Of Smb Demand Generation [Acquired Into Square Team]Afterpay Touch Sep 2019 - Feb 2022Melbourne, Vic, Au*Acquired into Block ecosystem*Second B2B marketer to join the U.S. Afterpay team. Led the organization from 30k active merchant partners to well over 100k+ and from $5B in annual underlying sales to $21B+. Responsible for top of funnel across the United Kingdom, North America, Australia and New Zealand. Acquired into the Square/Block ecosystem in February 2022. -
Partner MarketingParsable Feb 2019 - Sep 2019San Francisco, California, Us*Acquired*Responsible for messaging, content and campaigns for all partner relationships including technology partners, system integrators, VARs and more. Worked with the core executive team to cultivate joint value propositions and mission statements that would later drive the focused execution of the partnership's lifecycle. Established marketing initiatives both to and through partner.Outcomes:- Signed 2 of Big 5 consulting firms - Launched self-serve training portal for partners worldwide - tripled go-to-market presence in EU -
Sr. Growth Marketing ManagerParsable Feb 2018 - Feb 2019San Francisco, California, UsFunded by Google Ventures, Andreessen Horowitz, Kleiner Perkins, First Round Capital, Lightspeed Venture Partners, and others. Parsable works with major enterprises across CPG, Industrial Manufacturing, and Energy, enabling the most innovative players in manufacturing like Zume and Kittyhawk while scaling success with enterprise leaders like Schlumberger, Shell, P&G, SealedAir, and Honeywell
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Demand Generation Marketing ManagerChartio Jun 2017 - Jan 2018San Francisco, Ca, UsResponsible for growth strategy and technical implementation of martech stack. Taking a data driven approach to campaign ideation on paid and non paid channels alike. Oversees events, print, email and paid initiatives. -
Growth Marketing ManagerB-Stock Solutions Jun 2016 - Jun 2017Belmont, Ca, UsResponsible for managing Marketo instance, email demand strategy, email marketing team & implementation. Works closely with technology team to design through channel growth features/programs. Launched online survey's and research to gather market insights, sentiment and more for data driven brainstorming. -
Demand Generation Consultant At GoogleMarvel Marketers May 2015 - Jul 2016San Mateo, Ca, UsStrategize and manage the Android/Chrome for Work integrated demand generating campaigns, analytics and processes. This includes but is not limited to web, email, ppc, ppv and social campaigns. Work encompasses the management and use of the Chrome/Android for work Marketo and SFDC instance in addition to oversight of Google Analytics and social platforms. Projects vary from online events, email nurtures, paid, social, online buy flow designs and more. -
Digital Marketing SpecialistKaybus, Inc. Sep 2014 - May 2015San Francisco, California, UsResponsible for optimization of web redesign, social media strategy, PPC/SEM advertising and full campaign traceability/design/reporting (using Google Analytics, Autopilot reporting, Google Adwords, Moz, SpyFu, etc). In charge of implementing and managing the company's marketing automation system (Experience with Hubspot, Salesfusion, Autopilot & Marketo). Including but not limited to Salesforce field mapping/integration, design of intricate email nurture automations, design/management of lead scoring system, timely communication/transfer of MQLs to Sales and more. -
Digital Marketing SpecialistModel N Jun 2014 - Sep 2014San Mateo, California, UsAccountable for the Search Engine Optimization of the new company website. This includes the keyword optimization, link approach, over all strategy and SEO/SEM integration. Responsible for copyediting, managing, organizing and coordinating all marketing assets in addition to tracking and analyzing all digital traffic. -
Marketing InternDemandgen Feb 2014 - May 2014My responsibilities include blog writing, social media writing and content editing using various platforms including Dreamweaver and Wordpress. Considerable time is also spent on industry research, campaign strategy, and marketing operations. I have received an introduction into SEO, Google Analytics, and keyword strategy with mild application.
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Sales CoordinatorSensys Networks, Inc. Dec 2012 - Mar 2013Berkeley, Ca, UsResponsible for quotes, bids, proposals, and coordination with engineering in regards to such. Ensure all sales cycles are effectively tracked and represented in Salesforce. Act as RMA customer interface. Serve as all internal sales support to national and international sales team. Process and coordinate trade show organization, payment and collateral. Create Powerpoints, organize and Host Company meetings. -
Sales Operations AssistantSensys Networks, Inc. Jun 2012 - Dec 2012Berkeley, Ca, UsAssist / Organize special projects including conferences, and events. Administered Salesforce.com for the sales team and management. Research and follow through sales leads to corresponding sales individuals. Put in new sales processes and plans of action with team.
Emily Highstreet Skills
Emily Highstreet Education Details
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California State University - East Bay -
California State University, Fullerton
Frequently Asked Questions about Emily Highstreet
What company does Emily Highstreet work for?
Emily Highstreet works for Tie
What is Emily Highstreet's role at the current company?
Emily Highstreet's current role is Chief Strategy and Marketing Officer.
What is Emily Highstreet's email address?
Emily Highstreet's email address is em****@****bus.com
What is Emily Highstreet's direct phone number?
Emily Highstreet's direct phone number is +151058*****
What schools did Emily Highstreet attend?
Emily Highstreet attended California State University - East Bay, California State University, Fullerton.
What skills is Emily Highstreet known for?
Emily Highstreet has skills like Marketing, Social Media Marketing, Microsoft Office, Social Media, Microsoft Excel, Salesforce.com, Powerpoint, Customer Service, Crm, Seo, Marketing Strategy, Microsoft Word.
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